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Tiefenreinigungsshampoo

Tiefenreinigungsshampoo shows low returns (0.1%), but soft demand (-8.6% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47

Market size 50Growth 21Conversion 84Competition 70Returns 100Price range 50Avg price 22Brand share 49Review moat 49Quality gap 47
This niche Category average · 1,260 niches

Is Tiefenreinigungsshampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tiefenreinigungsshampoo is a €279K/yr Amazon Germany market (376K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Tiefenreinigungsshampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.6% over the last 90 days and 9.3% of searches end in a purchase.

€279K

revenue / yr

Units sold / yr30K
Search volume / yr-8.6%376K
Conversion rate9.3%
Avg price€7.99

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 137
Top-5 product click share43%
Open market25%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement84%
New entrants (1y)6· 5 succeeded
Avg rating4.5★
Avg reviews1,601

Top Tiefenreinigungsshampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

137

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

20%

  • Jean & Len42%
  • Wella Professionals12%
  • BC Bonacure8%
  • Olaplex7%
  • Swiss-O-Par6%
  • Goldwell5%

Tiefenreinigungsshampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume376KCVR9.3%Products38Brands15Top 5 Brands75%OOS Rate2.7%Rating4.5★Reviews1,601Avg BSR#278
40K30KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.2×

Top Tiefenreinigungsshampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tiefenreinigungsshampoo122K/yr
  • jean & len shampoo49K/yr
  • clarifying shampoo43K/yr
  • detox shampoo23K/yr
  • jean len shampoo14K/yr
  • jean und len shampoo14K/yr
  • jean and len shampoo11K/yr
  • tiefenreinigung shampoo14K/yr
  • swiss o par shampoo13K/yr
  • deep cleansing shampoo12K/yr

What reviews say buyers love and hate about Tiefenreinigungsshampoo

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Geruch30%

Geruch super

Qualität insgesamt11%

Super Produkt

Reinigung10%

Super Shampoo

Weiches Gefühl7%

Sanftes Shampoo

Haarstyling5%

Super Shampoo, super weiche Haare, sehr pflegend fürs tägliche waschen perfekt, kann man nur weiter empfehlen

What buyers complain about

62% of reviews
Geruch15%

Duft plötzlich komisch

Ölig/fettig8%

Fettige Haare

Feucht/Trocken8%

sind ausgetrocknet

Funktionalität insgesamt6%

Hilft nicht

Allergien6%

Die Kopfhaut juckt

Tiefenreinigungsshampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
20%
2Auslaufsicher
12%
3Geruch
10%
4Ölig/fettig
8%
5Funktionalität insgesamt
8%

Common Tiefenreinigungsshampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tiefenreinigungsshampoo 55/100 on Amazon Germany — Worth a look. The niche generates €279K/yr across 38 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.
Search demand for Tiefenreinigungsshampoo on Amazon Germany peaks in Jul, where the busiest month runs 3.2× the quietest.