Is Theaterschminke profitable to sell on Amazon Germany?

Flapen scores Theaterschminke 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €468K a year across 26 tracked products. Search demand grew -53.0% in the last 90 days.

How competitive is the Theaterschminke niche on Amazon Germany?

12 brands and 113 sellers compete in Theaterschminke on Amazon Germany. The top 5 Theaterschminke products take 51% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Theaterschminke?

Theaterschminke buyers on Amazon Germany complain most about Farbe, Lackqualität, and Qualität insgesamt. An estimated 0.9% of orders come back.

When does demand for Theaterschminke peak?

Search demand for Theaterschminke on Amazon Germany peaks in Feb–Mar–Oct, and the busiest month runs 6.1× the quietest.

What does it cost to enter the Theaterschminke niche?

Theaterschminke sells for €20.09 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.93 to €128.44. The average product has 2,053 reviews, the count a new listing must catch up to.

Theaterschminke

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -53.0% this quarter, so Theaterschminke is a Maybe.

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €468K/yr447K searches / yr
90-day growth: -53.0%search demand this quarter
Competition: 51%top-5 click share · 12 brands · 113 sellers

Flapen Score

Theaterschminke against its category

The dotted line is the Kosmetik average. Past it, Theaterschminke is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Theaterschminke market on Amazon at a glance

Shoppers on Amazon Germany searched for Theaterschminke 447K times last year and spent an estimated €468K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €468K a year.

Searches, last 12 months: 447K
Growth, 90 days vs prior 90: -53.0%
Conversion, latest week: 5.2%
Market size, estimated: €468Ka year
Peak month: February6.1× the quietest month
Top search term: eulenspiegel schminke124K searches a year

02 · Price

A sale here is worth €20.09.

Listings sell for €20.09 on average, from €3.93 to €128.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €20.09 that is €10K to €15K a year per listing.

Average price: €20.09inside the $15 to $100 sweet spot
Price range: €3.93–€128.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €10K–€15K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #43 within Make-Up. It carries 2,053 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 77%
Prime listings: 100%
Out of stock, average day: 8.5%
Average rank: #43in Make-Up
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 2,053per listing
Listings tracked: 26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Theaterschminke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

113

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

11%

Brand 167%
Brand 210%
Brand 33%
Brand 43%
Brand 53%
Brand 63%
Open — no brand owns it (6 brands, 11%)

Demand

Theaterschminke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 6.1×

Search terms

Top Theaterschminke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

eulenspiegel schminke124K/yr -66.5%4.1% conv.
kinderschminke eulenspiegel33K/yr -6.0%4.1% conv.
eulenspiegel schminke kinder41K/yr -56.4%5.0% conv.
theaterschminke71K/yr -70.8%1.7% conv.
face paint30K/yr +13.2%1.4% conv.
bodypainting farben26K/yr -20.4%1.7% conv.
gesichtsfarbe19K/yr -47.4%1.3% conv.
body paint13K/yr -0.4%1.5% conv.
eulenspiegel14K/yr -49.7%2.9% conv.
körperfarbe12K/yr -25.3%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Theaterschminke

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Farbe”

21%of negative reviews mention “Farbe”

0.9%of orders come back

“Schwach pigmentiert und billig”

A buyer, on “Farbe”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Theaterschminke questions

Answered from the same tracked data.

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