the ordinary caffeine solution
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,043.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay€7.62–€21.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.23avg listing price — sweet spot $15–$100
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad€97K€97K/yr · 39K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, the ordinary caffeine solution is a €97K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
the ordinary caffeine solution market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- €67K–€90K
- units × avg price
- Conversion rate
- 22.1%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.7%
- Avg brand age
- 40 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary89%
- CHOWMI6%
- OPEIXSAYKOC5%
Demand
Weekly Amazon search volume, last 26 weeks — +2.0% search growth over the last 90 days.Top the ordinary caffeine solution search terms
- the ordinary caffeine solution 5% + egcg10K/yr
- the ordinary caffeine solution15K/yr
- the ordinary eye serum4K/yr
- the ordinary caffeine solution eye4K/yr
- ordinary caffeine solution serum eye3K/yr
- caffeine serum3K/yr
Top the ordinary caffeine solution products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml
The Ordinary€7.624.4★2,713 rev
The Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml
The Ordinary€21.354.5★1,404 rev
The Caffeine Solution 5% + EGCGReduces Appearance of Eye Contour Pigmentation and PuffinessUnder Eye Serum (30ml) Caffeine For Face Moisturizing Serum
CHOWMI€7.624.0★38 rev
Caffeine Solution 5% + EGCG Koffein-Augenserum Koffein Augenserum Anti-Aging Augenserum gegen Augenringe und Geschwollene für Anti-Aging und Verblassen von Fältchen 30ml
OPEIXSAYKOC€8.334.1★20 rev
Newest
by launch dateCaffeine Solution 5% + EGCG Koffein-Augenserum Koffein Augenserum Anti-Aging Augenserum gegen Augenringe und Geschwollene für Anti-Aging und Verblassen von Fältchen 30ml
OPEIXSAYKOC€8.3320 rev
The Caffeine Solution 5% + EGCGReduces Appearance of Eye Contour Pigmentation and PuffinessUnder Eye Serum (30ml) Caffeine For Face Moisturizing Serum
CHOWMI€7.6238 rev
The Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml
The Ordinary€21.351,404 rev
The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml
The Ordinary€7.622,713 rev
Trending
90-day click momentumThe Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml
The Ordinary€21.354.5★
The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml
The Ordinary€7.624.4★
Caffeine Solution 5% + EGCG Koffein-Augenserum Koffein Augenserum Anti-Aging Augenserum gegen Augenringe und Geschwollene für Anti-Aging und Verblassen von Fältchen 30ml
OPEIXSAYKOC€8.334.1★
The Caffeine Solution 5% + EGCGReduces Appearance of Eye Contour Pigmentation and PuffinessUnder Eye Serum (30ml) Caffeine For Face Moisturizing Serum
CHOWMI€7.624.0★
What buyers say about the ordinary caffeine solution
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Fühlt sich angenehm an”
“Zieht schnell ein, fühlt sich leicht auf der Haut an und macht die Haut glatter und frischer”
“Lieferung, Preis OK”
“Hilft gegen Schwellung”
“Das Produkt erfüllt daher meine Erwartung”
“Leichte Textur und einfach aufzutragen”
“Passt gut”
“es fühlt sich super gut an auf der Haut.”
“Zieht schnell ein, fühlt sich leicht auf der Haut an und macht die Haut glatter und frischer”
What buyers complain about
“Hilft null”
“sehe Null Effekt.”
“warf Falten”
“Nach der Anwendung war meine Haut gerötet und brannte”
“Allerdings war der Effekt insgesamt eher moderat”
“Es zieht nämlich nicht wirklich gut ein und klebt”
“Für meine Haare leider zu aggressiv, die untere Augenpartie zog sich regelrecht zusammen und warf Falten”
“Solche Fehler in der Beschreibung sind oft ein Zeichen für billige Kopien, bei denen die Qualitätskontrolle nicht besonders streng ist”
“nicht gegen farbliche Augenringe”
“Nicht zu viel benutzen, sonst entsteht eine klebrige Schicht”
Top return reasons
Common questions
- Is the ordinary caffeine solution profitable to sell on Amazon Germany?
- The niche generates €97K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the the ordinary caffeine solution niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in the ordinary caffeine solution?
- Top complaints mined from reviews: Funktionalität insgesamt, Symptomreduktion, Falten. The return rate is 0.1%.
- What does it cost to enter the the ordinary caffeine solution niche?
- Listings span €7.62–€21.35; the average listing price is €11.23 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.