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The Ordinary Caffeine Solution

a concentrated shelf (top 5 take 100% of clicks) — The Ordinary Caffeine Solution doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 24Growth 27Conversion 100Competition 0Returns 100Price range 46Avg price 44Brand share 0Review moat 61Quality gap 78
This niche Category average · 1,260 niches

Is The Ordinary Caffeine Solution profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, The Ordinary Caffeine Solution is a €97K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

The Ordinary Caffeine Solution: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.0% over the last 90 days and 22.1% of searches end in a purchase.

€97K

revenue / yr

Units sold / yr8K
Search volume / yr+2.0%39K
Conversion rate22.1%
Avg price€11.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share100%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,044

Top The Ordinary Caffeine Solution products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€24K€48K€72K€97K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • The Ordinary89%
  • CHOWMI6%
  • OPEIXSAYKOC5%

The Ordinary Caffeine Solution demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR22.1%Products4Brands3Top 5 Brands100%OOS Rate16.7%Rating4.3★Reviews1,044Avg BSR#33
1K600Spike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Top The Ordinary Caffeine Solution search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the ordinary caffeine solution 5% + egcg10K/yr
  • the ordinary caffeine solution15K/yr
  • the ordinary eye serum4K/yr
  • the ordinary caffeine solution eye4K/yr
  • ordinary caffeine solution serum eye3K/yr
  • caffeine serum3K/yr

What reviews say buyers love and hate about The Ordinary Caffeine Solution

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt36%

Super Produkt

Weiches Gefühl9%

Fühlt sich angenehm an

Saugfähigkeit7%

Zieht schnell ein, fühlt sich leicht auf der Haut an und macht die Haut glatter und frischer

Preis-Leistungs-Verhältnis7%

Lieferung, Preis OK

Symptomreduktion6%

Hilft gegen Schwellung

What buyers complain about

76% of reviews
Funktionalität insgesamt27%

Hilft null

Symptomreduktion15%

sehe Null Effekt.

Falten8%

warf Falten

Hautgesundheit7%

Nach der Anwendung war meine Haut gerötet und brannte

Nebenwirkungen6%

Allerdings war der Effekt insgesamt eher moderat

The Ordinary Caffeine Solution return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
33%
2Haftung/Klebrigkeit
17%
3Funktionalität insgesamt
17%
4Nicht nachhaltiges Design
17%
5Zertifizierungen
17%

Common The Ordinary Caffeine Solution questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Ordinary Caffeine Solution 43/100 on Amazon Germany — Skip it. The niche generates €97K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +2.0% over the last 90 days.
The Ordinary Caffeine Solution buyers on Amazon Germany complain most about Funktionalität insgesamt, Symptomreduktion, Falten, the themes mined from the niche's reviews. Its return rate is 0.1%.