Skip to content

The Ordinary Caffeine Solution

Fail

The top 5 products take 100% of clicks, so The Ordinary Caffeine Solution is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€97K/yr39K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

The Ordinary Caffeine Solution against its category

The dotted line is the Kosmetik average. Past it, The Ordinary Caffeine Solution is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Ordinary Caffeine Solution market on Amazon at a glance

Shoppers on Amazon Germany searched for The Ordinary Caffeine Solution 39K times last year and spent an estimated €97K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 22.1% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 22.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
22.1%
Market size, estimated
€97Ka year
Top search term
the ordinary caffeine solution 5% + egcg10K searches a year

02 · Price

A sale here is worth €11.23.

Listings sell for €11.23 on average, from €7.62 to €21.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At €11.23 that is €11K to €14K a year per listing.

Average price
€11.23under the $15 to $100 sweet spot
Price range
€7.62–€21.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
€11K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #33 within Augen. It carries 1,044 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#33in Augen
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
1,044per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top The Ordinary Caffeine Solution products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 35%

Demand

The Ordinary Caffeine Solution search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top The Ordinary Caffeine Solution search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the ordinary caffeine solution 5% + egcg10K/yr
  • the ordinary caffeine solution15K/yr
  • the ordinary eye serum4K/yr
  • the ordinary caffeine solution eye4K/yr
  • ordinary caffeine solution serum eye3K/yr
  • caffeine serum3K/yr

Reviews and returns

What reviews say buyers love and hate about The Ordinary Caffeine Solution

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Hilft null”
A buyer, on “Funktionalität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common The Ordinary Caffeine Solution questions

Answered from the same tracked data.