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The Body Shop Adventskalender

Fail

Demand is soft, at -68.9% this quarter, so The Body Shop Adventskalender is a Fail.

Flapen Score
38
38 / 100
Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47
Market size
€462K/yr684K searches / yr
90-day growth
-68.9%search demand this quarter
Competition
76%top-5 click share · 5 brands · 34 sellers

Flapen Score

The Body Shop Adventskalender against its category

The dotted line is the Kosmetik average. Past it, The Body Shop Adventskalender is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Body Shop Adventskalender market on Amazon at a glance

Shoppers on Amazon Germany searched for The Body Shop Adventskalender 684K times last year and spent an estimated €462K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €462K a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
-68.9%
Conversion, latest week
0.7%
Market size, estimated
€462Ka year
Peak month
November362.6× the quietest month
Top search term
rituals adventskalender137K searches a year

02 · Price

A sale here is worth €95.07.

Listings sell for €95.07 on average, from €38.02 to €166.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At €95.07 that is €190K to €238K a year per listing.

Average price
€95.07inside the $15 to $100 sweet spot
Price range
€38.02–€166.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
€190K–€238K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #302 within Baden & Körperpflege. It carries 386 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
42%
Out of stock, average day
0.0%
Average rank
#302in Baden & Körperpflege
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
386per listing
Listings tracked
12

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top The Body Shop Adventskalender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

The Body Shop Adventskalender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 362.6×

Search terms

Top The Body Shop Adventskalender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rituals adventskalender137K/yr
  • adventskalender rituals85K/yr
  • rituals adventskalender 2025417K/yr
  • rituals kalender8K/yr
  • rituals adventskalender 20232K/yr
  • ritual adventskalender5K/yr
  • weihnachtskalender rituals4K/yr
  • rituals adventskalender 20249K/yr
  • rituals adventskalender 2022312/yr
  • rituals adventskalender sale2K/yr

Reviews and returns

What reviews say buyers love and hate about The Body Shop Adventskalender

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
64%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Find ich zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common The Body Shop Adventskalender questions

Answered from the same tracked data.