Skip to content

Thats Me

Fail

The top 5 brands take 100% of clicks, so Thats Me is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€184K/yr107K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
96%top-5 click share · 2 brands · 3 sellers

Flapen Score

Thats Me against its category

The dotted line is the Kosmetik average. Past it, Thats Me is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thats Me market on Amazon at a glance

Shoppers on Amazon Germany searched for Thats Me 107K times last year and spent an estimated €184K. All 2 brands take every click. Demand peaks in Jun–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €184K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
8.8%
Market size, estimated
€184Ka year
Peak month
November2.2× the quietest month
Top search term
crispy cousins64K searches a year

02 · Price

A sale here is worth €19.39.

Listings sell for €19.39 on average, from €15.06 to €28.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €19.39 that is €10K to €15K a year per listing.

Average price
€19.39inside the $15 to $100 sweet spot
Price range
€15.06–€28.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
€10K–€15K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #105 within Haarstyling Produkte. It carries 80 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
17%
Out of stock, average day
14.6%
Average rank
#105in Haarstyling Produkte
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
80per listing
Listings tracked
6

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Thats Me products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Thats Me search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Thats Me search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crispy cousins64K/yr
  • crispy cousins matt32K/yr
  • thats me8K/yr
  • crispy matt1K/yr
  • thats me wachs2K/yr

Reviews and returns

What reviews say buyers love and hate about Thats Me

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
35%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thats Me questions

Answered from the same tracked data.