thats me
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible80.17avg incumbent reviews — the moat a new listing must climb
Price range
Incredible€15.06–€28.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€19.39avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€184K€184K/yr · 107K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, thats me is a €184K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
thats me market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- €97K–€116K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 0%
- Out of stock
- 14.6%
- Avg brand age
- 61 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Crispy Cousins93%
- That's ME by Marc Eggers7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Jun, Nov · busiest ÷ quietest = 2.2×
Top thats me search terms
- crispy cousins64K/yr
- crispy cousins matt32K/yr
- thats me8K/yr
- crispy matt1K/yr
- thats me wachs2K/yr
Top thats me products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft
Crispy Cousins€15.874.3★81 rev
Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft
Crispy Cousins€15.634.4★23 rev
Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft
Crispy Cousins€15.744.6★29 rev
Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft
Crispy Cousins€15.064.4★24 rev
Thats ME von Marc Eggers TAHTS ME Herren-100 ml Bestes Haarwachs für starken Halt mit Mandelöl für alle Haartypen hergestellt mit professionellen Friseuren aus Italien
That's ME by Marc Eggers€25.604.1★319 rev
Newest
by launch date
Crispy Cousins Crispy Bundle | Set mit je 1x Haarwachs Matt & Haarwachs Glanz | Dein Styling-Kit für jeden Look | Barber Qualität
Crispy Cousins€28.445 rev
Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft
Crispy Cousins€15.0624 rev
Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft
Crispy Cousins€15.7429 rev
Crispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft
Crispy Cousins€15.8781 rev
Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft
Crispy Cousins€15.6323 rev
Trending
90-day click momentumCrispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft
Crispy Cousins€15.874.3★
Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft
Crispy Cousins€15.634.4★
Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft
Crispy Cousins€15.064.4★
Crispy Cousins Crispy Bundle | Set mit je 1x Haarwachs Matt & Haarwachs Glanz | Dein Styling-Kit für jeden Look | Barber Qualität
Crispy Cousins€28.444.7★
Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft
Crispy Cousins€15.744.6★
What buyers say about thats me
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Haarstyler”
“Halt und Duft sehr gut”
“Entspricht den Erwartungen”
“Super,absolute Kaufempfehlung für Kurzhaarfrisur,klebt nicht, hält den ganzen Tag”
What buyers complain about
“Teuer”
“Es ist alles andere aber nicht so wie versprochen”
“nicht ganz wie erwartet trotzdem solide”
“Eher trocken, verteilt sich bei mir nicht so wie angepriesen und richt chemisch”
“An den Geruch muss man sich gewöhnen”
“Nicht zu empfehlen, da es sehr klebt”
“die Haare fettig aussehen”
Top return reasons
Common questions
- Is thats me profitable to sell on Amazon Germany?
- The niche generates €184K/yr across 6 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the thats me niche?
- 2 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thats me?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Materialqualität. The return rate is 0.1%.
- When does demand for thats me peak?
- Demand peaks in Jun–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the thats me niche?
- Listings span €15.06–€28.44; the average listing price is €19.39 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.