Thats Me
brand-locked demand (top 5 brands take 100% of clicks) — Thats Me doesn't clear our bar today.
Flapen Score
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Is Thats Me profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Thats Me is a €184K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 46/100.
Thats Me: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.6% over the last 90 days and 8.8% of searches end in a purchase.
€184K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 6 products
Top Thats Me products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft
- Price
- €15.87
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 10mo ago
Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft
- Price
- €15.63
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago
Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft
- Price
- €15.74
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago
Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft
- Price
- €15.06
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 10mo ago
Thats ME von Marc Eggers TAHTS ME Herren-100 ml Bestes Haarwachs für starken Halt mit Mandelöl für alle Haartypen hergestellt mit professionellen Friseuren aus Italien
- Price
- €25.60
- Rating
- 4.1/5
- Reviews
- 319
- Age
- 3y ago
Trending
90-day click momentumCrispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft
- Price
- €15.87
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 10mo ago
Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft
- Price
- €15.63
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago
Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft
- Price
- €15.06
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 10mo ago
Crispy Cousins Crispy Bundle | Set mit je 1x Haarwachs Matt & Haarwachs Glanz | Dein Styling-Kit für jeden Look | Barber Qualität
- Price
- €28.44
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago
Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft
- Price
- €15.74
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago
Newest
by launch dateCrispy Cousins Crispy Bundle | Set mit je 1x Haarwachs Matt & Haarwachs Glanz | Dein Styling-Kit für jeden Look | Barber Qualität
- Price
- €28.44
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago
Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft
- Price
- €15.06
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 10mo ago
Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft
- Price
- €15.74
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago
Crispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft
- Price
- €15.87
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 10mo ago
Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft
- Price
- €15.63
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Crispy Cousins93%
- That's ME by Marc Eggers7%
Thats Me demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Nov · busiest ÷ quietest = 2.2×
Top Thats Me search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crispy cousins64K/yr
- crispy cousins matt32K/yr
- thats me8K/yr
- crispy matt1K/yr
- thats me wachs2K/yr
What reviews say buyers love and hate about Thats Me
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Super Produkt”
“Haarstyler”
“Halt und Duft sehr gut”
“Entspricht den Erwartungen”
“Super,absolute Kaufempfehlung für Kurzhaarfrisur,klebt nicht, hält den ganzen Tag”
What buyers complain about
85% of reviews“Teuer”
“Es ist alles andere aber nicht so wie versprochen”
“nicht ganz wie erwartet trotzdem solide”
“Eher trocken, verteilt sich bei mir nicht so wie angepriesen und richt chemisch”
“An den Geruch muss man sich gewöhnen”
Thats Me return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Thats Me questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
