How competitive is the Texture Spray Haare niche on Amazon Germany?

15 brands and 120 sellers compete in Texture Spray Haare on Amazon Germany. The top 5 Texture Spray Haare products take 59% of clicks and its top 5 brands hold 66% of demand.

What do buyers complain about in Texture Spray Haare?

Texture Spray Haare buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haarverwandt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Texture Spray Haare niche?

Texture Spray Haare sells for €12.25 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.33–€24.86. The average incumbent carries 2,717 reviews — the moat a new listing must climb.

Texture Spray Haare

a small market ($61K/yr) — Texture Spray Haare doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

This niche Category average · 1,260 niches

Is Texture Spray Haare profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Texture Spray Haare is a €61K/yr Amazon Germany market (95K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.

Texture Spray Haare: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.1% over the last 90 days and 5.3% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr5K

Search volume / yr+0.1%95K

Conversion rate5.3%

Avg price€12.25

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers15 · 120

Top-5 product click share59%

Open market34%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Top Texture Spray Haare products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Moroccanoil Dry Texture Spray 205ml

Price: €21.79
Rating: 4.2/5
Reviews: 9,281
Age: 10y ago

Wella EIMI Sugar Lift Styling-Spray strukturgebendes Volumen-Spray für starken flexiblen Halt Für ein griffiges glänzendes Haarstyling 1 x 150 ml

Price: €6.57
Rating: 4.3/5
Reviews: 1,418
Age: 8y ago

TAFT Texturspray Aloe Boost (150 ml) Styling Spray für Volumen & natürliche Wellen Volumenspray mit Aloe Vera & Niacinamid sorgt für mühelose Undone Looks

Price: €3.33
Rating: 4.4/5
Reviews: 71
Age: 8mo ago

Schwarzkopf Professional OSiS+ Dry Texture Craft Spray Unparfümiert

Price: €12.42
Rating: 4.4/5
Reviews: 621
Age: 3y ago

GOLDWELL Stylesign Texture Dry Texture Spray 200 ml

Price: €14.75
Rating: 4.3/5
Reviews: 122
Age: 2y ago

Newest

by launch date

John Frieda Volume Lift Pushed-Up Dry Texture Spray Inhalt: 200ml - Haartyp: plattes oder feines Haar

Price: €8.83
Rating: 3.8/5
Reviews: 33
Age: 4mo ago

TAFT Texturspray Aloe Boost (150 ml) Styling Spray für Volumen & natürliche Wellen Volumenspray mit Aloe Vera & Niacinamid sorgt für mühelose Undone Looks

Price: €3.33
Rating: 4.4/5
Reviews: 71
Age: 8mo ago

Jean & Len Sea Salt Spray für Volumen Fülle & Griffigkeit mit Meersalz & Algen-Extrakt für Beachwaves & Undone Looks ohne Silikone & Parabene vegan 200 ml

Price: €3.41
Rating: 4.3/5
Reviews: 137
Age: 10mo ago

IMPERIO Sea Salt Spray - 250ml Premium Salzwasserspray für vollere Haare & stabile Textur - Perfekte Beach Waves mehr Volumen & Griffigkeit durch die Power aus dem Meer - Unisex Duft

Price: €19.61
Rating: 4.4/5
Reviews: 678
Age: 2y ago

GOLDWELL Stylesign Texture Dry Texture Spray 200 ml

Price: €14.75
Rating: 4.3/5
Reviews: 122
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

120

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

27%

Moroccanoil18%
WELLA15%
Goldwell12%
TAFT11%
Schwarzkopf Professional8%
Living Proof7%

Texture Spray Haare demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR5.3%Products20Brands15Top 5 Brands66%OOS Rate0.0%Rating4.3★Reviews2,717Avg BSR#72

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Texture Spray Haare search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

texture spray35K/yr +19.3%4.9% conv.
texturizing spray12K/yr -7.3%2.5% conv.
texturspray haare9K/yr -15.9%4.9% conv.
moroccanoil dry texture spray3K/yr +49.4%9.1% conv.
dry texture spray4K/yr +4.2%5.0% conv.
texturspray4K/yr -14.8%4.5% conv.
strukturspray haare3K/yr +42.7%3.3% conv.
texture spray haare18K/yr -62.0%3.5% conv.
textur spray haare5K/yr -41.4%4.7% conv.
moroccanoil texture spray2K/yr +53.3%8.9% conv.

What reviews say buyers love and hate about Texture Spray Haare

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Geruch15%

“Geruch ist neutral”

Qualität insgesamt12%

“Best Produkt ever”

Haarstyling11%

“Voll schön zum Stylen, macht das Haar geschmeidig”

Preis-Leistungs-Verhältnis6%

“Preis Leistung super”

Eignung Glattes Haar6%

“Super bestes Produkt für feines Haar, bringt gute Stabilität”

What buyers complain about

57% of reviews

Preis-Leistungs-Verhältnis10%

“Man könnte es aber preislich mal etwas reduzieren”

Haarverwandt9%

“Haare fühlen sich stumpf an”

Geruch9%

“Unfassbar intensiver Geruch”

Haftung/Klebrigkeit9%

“Bisschen klebrig”

Funktionalität insgesamt6%

“Wirkt nicht”

Texture Spray Haare return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

20%

2Haftung/Klebrigkeit

11%

3Defekt Material/Teile

11%

4Eignung für kurzes Haar

5Geruch

Common Texture Spray Haare questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Texture Spray Haare 49/100 on Amazon Germany — Skip it. The niche generates €61K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.