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Teebaumöl Shampoo

Fail

Demand is soft, at -9.7% this quarter, so Teebaumöl Shampoo is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€114K/yr66K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
61%top-5 click share · 8 brands · 61 sellers

Flapen Score

Teebaumöl Shampoo against its category

The dotted line is the Kosmetik average. Past it, Teebaumöl Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teebaumöl Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Teebaumöl Shampoo 66K times last year and spent an estimated €114K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
9.3%
Market size, estimated
€114Ka year
Peak month
October1.8× the quietest month
Top search term
teebaumöl shampoo35K searches a year

02 · Price

A sale here is worth €18.46.

Listings sell for €18.46 on average, from €2.74 to €51.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €18.46 that is €2K to €5K a year per listing.

Average price
€18.46inside the $15 to $100 sweet spot
Price range
€2.74–€51.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #661 within Shampoo & Spülung. It carries 4,672 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
3.5%
Average rank
#661in Shampoo & Spülung
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
4,672per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Teebaumöl Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

61

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

4%

  • Brand 133%
  • Brand 217%
  • Brand 317%
  • Brand 412%
  • Brand 511%
  • Brand 65%
  • Open — no brand owns it (2 brands, 4%)

Demand

Teebaumöl Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Teebaumöl Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teebaumöl shampoo35K/yr
  • tea tree shampoo14K/yr
  • shampoo teebaumöl5K/yr
  • paul mitchell tea tree shampoo3K/yr
  • paul mitchell tea tree7K/yr
  • teatree shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Teebaumöl Shampoo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
37%of negative reviews mention “Geruch”
0.1%of orders come back
“Riecht streng”
A buyer, on “Geruch”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Teebaumöl Shampoo questions

Answered from the same tracked data.