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Tattoo Butter

soft demand (-15.7% this quarter) — Tattoo Butter doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 26Growth 17Conversion 80Competition 31Returns 99Price range 59Avg price 72Brand share 37Review moat 46Quality gap 25
This niche Category average · 1,260 niches

Is Tattoo Butter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tattoo Butter is a €109K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 44/100.

Tattoo Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.7% over the last 90 days and 8.3% of searches end in a purchase.

€109K

revenue / yr

Units sold / yr8K
Search volume / yr-15.7%90K
Conversion rate8.3%
Avg price€14.60

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 31
Top-5 product click share66%
Open market17%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement67%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews1,866

Top Tattoo Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€33K€44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • believa Tattoo49%
  • BodySupply14%
  • Balm Tattoo10%
  • Hustle Butter Deluxe5%
  • Pegasus Pro4%
  • TaimeiMao4%
  • Open — no brand owns it (5 brands, 13%)

Tattoo Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR8.3%Products18Brands11Top 5 Brands83%OOS Rate9.4%Rating4.6★Reviews1,866Avg BSR#238
3K2KSpike '25Black Friday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top Tattoo Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tattoo butter69K/yr
  • tattoo balm5K/yr
  • balm tattoo6K/yr
  • tattoobutter3K/yr
  • tattoo butter aftercare3K/yr
  • tattoo butter zum tätowieren3K/yr

What reviews say buyers love and hate about Tattoo Butter

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Geruch30%

Bonus ganz klar ist der Geruch

Qualität insgesamt19%

Bestes Produkt

Saugfähigkeit5%

Pflegt intensiv und zieht schnell ein

Weiches Gefühl5%

Butterweich und schmilzt auf der Haut

Komfort insgesamt5%

Angenehm, einfache Anwendung, super

What buyers complain about

67% of reviews
Geruch22%

Stinkt

Preis-Leistungs-Verhältnis9%

Billiges Temu Produkt für teuer Geld

Feucht/Trocken8%

Spendet wenig Feuchtigkeit der Haut

Farbe6%

Für mich war das ein Flop noch dazu wurde mein Arm nach 2 Tagen unheimlich rot

Qualität insgesamt4%

Schlechte Qualität dieses Mal

Tattoo Butter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
25%
2Gesamtgröße
24%
3Textur/Konsistenz – insgesamt
7%
4Preis-Leistungs-Verhältnis
7%
5Produktzustand
7%

Common Tattoo Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tattoo Butter 44/100 on Amazon Germany — Skip it. The niche generates €109K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -15.7% over the last 90 days.
Tattoo Butter buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.2%.