Superior Parfum
Superior Parfum shows low returns (0.9%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Is Superior Parfum profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Superior Parfum is a €1.1M/yr Amazon Germany market (622K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 50/100.
Superior Parfum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.3% over the last 90 days and 3.3% of searches end in a purchase.
€1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Superior Parfum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dick Johnson Eau de Parfum Herren 50 ml Parfüm Männer mit Whiskey Vanille-Duft Signature Serpent Herrenduft intensiv maskulin Parfum Geschenk für Männer Eau de Parfum Made in Finnland
- Price
- €56.41
- Rating
- 3.7/5
- Reviews
- 1,049
- Age
- 2y ago
Azzaro The Most Wanted Parfum intensiver und würziger Herrenduft verführerisches Parfüm für Herren langanhaltendes Männer Parfüm für selbstbewusste Auftritte 50 ml
- Price
- €38.20
- Rating
- 4.6/5
- Reviews
- 10,348
- Age
- 3y ago
Dick Johnson Parfum Serpent True Whiskey 50 ml Parfum mit Whiskeynote Tonkabohne Sandelholz Herrenduft für Männer Langanhaltendes Herrenparfum Männer Parfüm Geschenk Made in Finnland
- Price
- €57.17
- Rating
- 4.0/5
- Reviews
- 622
- Age
- 2y ago
Azzaro The Most Wanted Intense Herren Parfum | Eau de Parfum für Herren | Vaporisateur/Spray | Langanhaltend | Kräftig-würziges Duftspray
- Price
- €35.91
- Rating
- 4.5/5
- Reviews
- 13,195
- Age
- 5y ago
Azzaro The Most Wanted Parfum intensiver und würziger Herrenduft verführerisches Parfümfür Herren langanhaltendes Männer Parfüm für selbstbewusste Auftritte 100 ml
- Price
- €54.05
- Rating
- 4.6/5
- Reviews
- 10,352
- Age
- 3y ago
Trending
90-day click momentum
ZOUSZ Black Oud Eau De Parfum - Luxuriöses Oud Parfum für Männer mit Schwarzem Oud-Holzöl - Oud Duft mit Sandelholz Zedernholz & Patschuli Geschenk für Männer
- Price
- €41.39
- Rating
- 4.2/5
- Reviews
- 1,314
- Age
- 2y ago
Perfect Practice Perfect Putting Mat - Offizielle Puttingmatte von Dustin Johnson Unisex Standard Edition Standard
- Price
- €121.63
- Rating
- 4.5/5
- Reviews
- 1,545
- Age
- 6y ago
JK Jordan & König Superior Parfüm Herren Extrait de Parfum mit Pheromone 30% Duftölanteil Langanhaltend Aromatisch Würzig Ledrig Süß Nussig Herrenparfum Geschenk für Männer
- Price
- €56.39
- Rating
- 3.6/5
- Reviews
- 38
- Age
- 7mo ago
SYXGOTT HEARTBREAKER Männerparfum mit Pheromon Öl | Extrait de Parfum für Herren | Parfumprobe inklusive | intensiv würzig und erfrischend | perfekter Frühling & Sommerduft
- Price
- €57.17
- Rating
- 4.0/5
- Reviews
- 1,344
- Age
- 1y ago
Azzaro The Most Wanted Intense Herren Parfum | Eau de Parfum für Herren | Vaporisateur/Spray | Langanhaltend | Kräftig-würziges Duftspray
- Price
- €35.91
- Rating
- 4.5/5
- Reviews
- 13,195
- Age
- 5y ago
Newest
by launch dateJK Jordan & König Superior Parfüm Herren Extrait de Parfum mit Pheromone 30% Duftölanteil Langanhaltend Aromatisch Würzig Ledrig Süß Nussig Herrenparfum Geschenk für Männer
- Price
- €56.39
- Rating
- 3.6/5
- Reviews
- 38
- Age
- 7mo ago
Azzaro The Most Wanted Parfum intensiver würziger Herrenduft verführerisches Parfüm für Männer 150 ml
- Price
- €72.29
- Rating
- 4.6/5
- Reviews
- 10,348
- Age
- 11mo ago
Azzaro Forever Wanted Elixir Eau de Parfum intensiver holzig-ledriger Herrenduft verführerisches Parfüm für Männer 100 ml
- Price
- €58.98
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 1y ago
SYXGOTT HEARTBREAKER Männerparfum mit Pheromon Öl | Extrait de Parfum für Herren | Parfumprobe inklusive | intensiv würzig und erfrischend | perfekter Frühling & Sommerduft
- Price
- €57.17
- Rating
- 4.0/5
- Reviews
- 1,344
- Age
- 1y ago
ZOUSZ Black Oud Eau De Parfum - Luxuriöses Oud Parfum für Männer mit Schwarzem Oud-Holzöl - Oud Duft mit Sandelholz Zedernholz & Patschuli Geschenk für Männer
- Price
- €41.39
- Rating
- 4.2/5
- Reviews
- 1,314
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Dick Johnson43%
- Azzaro43%
- Syxgott6%
- PERFECT PRACTICE4%
- JK Jordan & König2%
- ZOUSZ2%
Superior Parfum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, May · busiest ÷ quietest = 6.4×
Top Superior Parfum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dick johnson179K/yr
- zois parfum herren38K/yr
- azzaro parfüm herren100K/yr
- dick johnson parfüm39K/yr
- most wanted38K/yr
- azzaro42K/yr
- zois parfum herren invisible8K/yr
- azzaro the most wanted47K/yr
- serpent dickjohnson30K/yr
- serpent parfum16K/yr
What reviews say buyers love and hate about Superior Parfum
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Riecht ganz nice”
“Hält was es verspricht”
“Preis Leistung super”
“Haltbarkeit”
“Super Qualität”
What buyers complain about
89% of reviews“Stinkt”
“definitiv nicht sein Geld wert”
“Erfüllt nicht, was es verspricht”
“Kurze Haltbarkeit”
“Gibt Bessere”
Superior Parfum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Superior Parfum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
