Superior Parfum

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months

622K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

3.3%

Market size, estimated

€1.1Ma year

Peak month

February6.4× the quietest month

Top search term

dick johnson179K searches a year

Listings sell for €52.73 on average, from €28.30 to €121.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €52.73 that is €53K to €66K a year per listing.

Average price

€52.73inside the $15 to $100 sweet spot

Price range

€28.30–€121.63

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

€53K–€66K

Returns

0.9%of orders · Amazon Germany median 1.1%

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Düfte. It carries 5,130 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

87%

Out of stock, average day

0.0%

Average rank

#30in Düfte

Average rating

4.30 starsAmazon Germany average 4.37 stars

Average reviews

5,130per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months