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Sunscreen Stick

Maybe

Search demand grew +250.1% this quarter. But prices span $3.71–$15.76, mostly outside the sweet spot, so Sunscreen Stick is a Maybe.

Flapen Score
63
63 / 100
Top 2% of 1,260 Kosmetik niches · +16 vs the category median of 47
Market size
€87K/yr131K searches / yr
90-day growth
+250.1%search demand this quarter
Competition
49%top-5 click share · 20 brands · 155 sellers

Flapen Score

Sunscreen Stick against its category

The dotted line is the Kosmetik average. Past it, Sunscreen Stick is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Stick market on Amazon at a glance

Shoppers on Amazon Germany searched for Sunscreen Stick 131K times last year and spent an estimated €87K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +250.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+250.1%
Conversion, latest week
6.1%
Market size, estimated
€87Ka year
Peak month
June7.5× the quietest month
Top search term
sonnencreme stick22K searches a year

02 · Price

A sale here is worth €10.94.

Listings sell for €10.94 on average, from €3.71 to €15.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.94 that is €1K to €3K a year per listing.

Average price
€10.94under the $15 to $100 sweet spot
Price range
€3.71–€15.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #160 within Sonnenschutz & Selbstbräuner. It carries 1,809 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#160in Sonnenschutz & Selbstbräuner
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,809per listing
Listings tracked
26

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sunscreen Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

155

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

35%

  • Brand 115%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 68%

Demand

Sunscreen Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Sunscreen Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonnencreme stick22K/yr
  • sonnenstick13K/yr
  • sun stick18K/yr
  • sunscreen stick13K/yr
  • tocobo15K/yr
  • sonnenschutz stick8K/yr
  • sunblocker stick7K/yr
  • spf stick5K/yr
  • sunstick5K/yr
  • sonnenstick lsf 50 gesicht5K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Stick

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Einfache Anwendung”
8%of negative reviews mention “Benutzerfreundlichkeit”
0.1%of orders come back
“Unpraktisch”
A buyer, on “Benutzerfreundlichkeit”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sunscreen Stick questions

Answered from the same tracked data.