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Sunscreen Stick

Sunscreen Stick shows demand growing +250.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 2% of 1,260 Kosmetik niches · +16 vs the category median of 47

Market size 22Growth 99Conversion 67Competition 60Returns 99Price range 6Avg price 41Brand share 79Review moat 47Quality gap 67
This niche Category average · 1,260 niches

Is Sunscreen Stick profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sunscreen Stick is a €87K/yr Amazon Germany market (131K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Sunscreen Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +250.1% over the last 90 days and 6.1% of searches end in a purchase.

€87K

revenue / yr

Units sold / yr8K
Search volume / yr+250.1%131K
Conversion rate6.1%
Avg price€10.94

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers20 · 155
Top-5 product click share49%
Open market44%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement73%
New entrants (1y)8· 5 succeeded
Avg rating4.3★
Avg reviews1,809

Top Sunscreen Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

155

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

35%

  • TOCOBO15%
  • PURITO12%
  • Garnier11%
  • Nivea Sun10%
  • La Roche-Posay10%
  • PaediProtect8%

Sunscreen Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR6.1%Products26Brands20Top 5 Brands56%OOS Rate1.3%Rating4.3★Reviews1,809Avg BSR#160
10K6KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Top Sunscreen Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sonnencreme stick22K/yr
  • sonnenstick13K/yr
  • sun stick18K/yr
  • sunscreen stick13K/yr
  • tocobo15K/yr
  • sonnenschutz stick8K/yr
  • sunblocker stick7K/yr
  • spf stick5K/yr
  • sunstick5K/yr
  • sonnenstick lsf 50 gesicht5K/yr

What reviews say buyers love and hate about Sunscreen Stick

What buyers mention most, as a share of all reviews.

What buyers love

63% of reviews
Einfache Anwendung11%

Die Handhabung ist super einfach: Man dreht den Stick auf und kann ihn direkt auf die Haut auftragen, ganz ohne Hände einzucremen, was unterwegs echt praktisch ist

Benutzerfreundlichkeit11%

Die Handhabung ist super einfach: Man dreht den Stick auf

Qualität insgesamt8%

Super Produkt

Schutz7%

Hat bestens geschützt

Haftung/Klebrigkeit7%

Super Stick

What buyers complain about

38% of reviews
Benutzerfreundlichkeit8%

Unpraktisch

Preis-Leistungs-Verhältnis6%

Etwas teuer

Geruch5%

Es stinkt

Gesamtgröße4%

Kleiner als erwartet

Eignung Fettige Haut3%

kein Ersatz für normale Sonnencreme

Sunscreen Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
15%
2Produktzustand
14%
3Haftung/Klebrigkeit
14%
4Gesamtgröße
6%
5beworben Vs Tatsächliches Produkt
5%

Common Sunscreen Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunscreen Stick 63/100 on Amazon Germany — Worth a look. The niche generates €87K/yr across 26 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved +250.1% over the last 90 days.
Search demand for Sunscreen Stick on Amazon Germany peaks in Apr–May–Jun–Jul, where the busiest month runs 7.5× the quietest.