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Sultan 9

brand-locked demand (top 5 brands take 100% of clicks) — Sultan 9 doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 20Growth 19Conversion 72Competition 12Returns 100Price range 95Avg price 95Brand share 0Review moat 95Quality gap 75
This niche Category average · 1,260 niches

Is Sultan 9 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sultan 9 is a €78K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Sultan 9: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.9% over the last 90 days and 6.7% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr2K
Search volume / yr-11.9%38K
Conversion rate6.7%
Avg price€30.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 20
Top-5 product click share86%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews93

Top Sultan 9 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

€0€8K€16K€23K€31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Collection Prestige55%
  • MD PARFUMS LE MONDE DU PARFUM28%
  • Uttse10%
  • Rose Paris7%

Sultan 9 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR6.7%Products8Brands4Top 5 Brands100%OOS Rate5.5%Rating4.3★Reviews93Avg BSR#893
1K600Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Sultan 9 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sultan 930K/yr
  • sultan 093K/yr
  • sultan 09 parfüm2K/yr
  • sultan 09 parfüm rot3K/yr

What reviews say buyers love and hate about Sultan 9

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Geruch60%

Perfekter Duft

Qualität insgesamt17%

Richtig gut

Haltbarkeit10%

hält es trotz dessen sehr gut

Eignung heißes Wetter7%

Sehr sehr gut und intensiv, gerade bei warmen Tagen

Komfort insgesamt7%

Sehr angenehm hält mehrere Stunden

What buyers complain about

100% of reviews
Haltbarkeit50%

aber nicht länger als 4 Stunden an.

Geruch50%

Riecht scheußlich

Sultan 9 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
61%
2Konnektivität – insgesamt
7%
3Auslaufsicher
7%
4beworben Vs Tatsächliches Produkt
7%
5Motorleistung
7%

Common Sultan 9 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sultan 9 47/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 8 tracked products. Search demand moved -11.9% over the last 90 days.
Sultan 9 buyers on Amazon Germany complain most about Haltbarkeit, Geruch, the themes mined from the niche's reviews. Its return rate is 0.0%.