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Streuhaar

Maybe

An estimated 0.5% of orders come back. But the average product has 8,636 reviews to catch up to, so Streuhaar is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€135K/yr145K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
46%top-5 click share · 21 brands · 49 sellers

Flapen Score

Streuhaar against its category

The dotted line is the Kosmetik average. Past it, Streuhaar is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Streuhaar market on Amazon at a glance

Shoppers on Amazon Germany searched for Streuhaar 145K times last year and spent an estimated €135K. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €135K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
6.2%
Market size, estimated
€135Ka year
Peak month
November1.5× the quietest month
Top search term
streuhaar50K searches a year

02 · Price

A sale here is worth €14.89.

Listings sell for €14.89 on average, from €6.73 to €31.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €14.89 that is €1K to €4K a year per listing.

Average price
€14.89under the $15 to $100 sweet spot
Price range
€6.73–€31.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #42 within Haar Colorationen. It carries 8,636 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#42in Haar Colorationen
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
8,636per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Streuhaar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

49

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

46%

Top 20: 83%

Open market

27%

  • Brand 141%
  • Brand 217%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Streuhaar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Streuhaar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • streuhaar50K/yr
  • haarverdichtung25K/yr
  • schütthaar20K/yr
  • streuhaar dunkelbraun13K/yr
  • hair fiber14K/yr
  • hair fibers for men3K/yr
  • streuhaar schwarz6K/yr
  • streuhaar mittelbraun4K/yr
  • hair fibers4K/yr
  • sprühhaare3K/yr

Reviews and returns

What reviews say buyers love and hate about Streuhaar

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Farbe”
0.5%of orders come back
“Due Farbe passt nicht”
A buyer, on “Farbe”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Streuhaar questions

Answered from the same tracked data.