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Streuhaar

Streuhaar shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47

Market size 30Growth 26Conversion 69Competition 65Returns 98Price range 67Avg price 74Brand share 58Review moat 22Quality gap 82
This niche Category average · 1,260 niches

Is Streuhaar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Streuhaar is a €135K/yr Amazon Germany market (145K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 57/100.

Streuhaar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.7% over the last 90 days and 6.2% of searches end in a purchase.

€135K

revenue / yr

Units sold / yr10K
Search volume / yr+0.7%145K
Conversion rate6.2%
Avg price€14.89

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers21 · 49
Top-5 product click share46%
Open market30%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement82%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews8,636

Top Streuhaar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€13K€20K€27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

49

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

46%

Top 20: 83%

Open market

27%

  • IMPERIO41%
  • Boldify17%
  • Barber Shop Europe4%
  • Take Hair ENDLICH WIEDER VOLLES HAAR4%
  • HA Hair-Assist4%
  • SEVICH3%

Streuhaar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR6.2%Products34Brands21Top 5 Brands70%OOS Rate1.9%Rating4.2★Reviews8,636Avg BSR#42
4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Streuhaar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • streuhaar50K/yr
  • haarverdichtung25K/yr
  • schütthaar20K/yr
  • streuhaar dunkelbraun13K/yr
  • hair fiber14K/yr
  • hair fibers for men3K/yr
  • streuhaar schwarz6K/yr
  • streuhaar mittelbraun4K/yr
  • hair fibers4K/yr
  • sprühhaare3K/yr

What reviews say buyers love and hate about Streuhaar

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Qualität insgesamt14%

Super Produkt

Eignung für gefärbtes Haar12%

Ideal zwischen zwei Colorationen

Benutzerfreundlichkeit11%

Dieses Produkt hier ist sehr easy auf die etwas lichteren Stellen aufzutragen und zu verteilen

Eignung Glattes Haar8%

Man kann damit aber perfekt seine Hairline optimieren

Farbe7%

Ideal zwischen zwei Colorationen

What buyers complain about

71% of reviews
Farbe11%

Due Farbe passt nicht

Funktionalität insgesamt10%

Funktioniert nicht

Gesamtgröße9%

Due Farbe passt nicht

Preis-Leistungs-Verhältnis8%

Leider keine Empfehlung – schade um das Geld

Qualität insgesamt8%

Und günstig

Streuhaar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
48%
2Funktionalität insgesamt
10%
3Abdeckung
7%
4Qualität insgesamt
5%
5beworben Vs Tatsächliches Produkt
4%

Common Streuhaar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Streuhaar 57/100 on Amazon Germany — Worth a look. The niche generates €135K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +0.7% over the last 90 days.
Search demand for Streuhaar on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.