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Stranger Things Adventskalender

Fail

Demand is soft, at -79.8% this quarter, so Stranger Things Adventskalender is a Fail.

Flapen Score
32
32 / 100
Ranks 1,204 of 1,260 Kosmetik niches · −15 vs the category median of 47
Market size
€67K/yr298K searches / yr
90-day growth
-79.8%search demand this quarter
Competition
79%top-5 click share · 7 brands · 56 sellers

Flapen Score

Stranger Things Adventskalender against its category

The dotted line is the Kosmetik average. Past it, Stranger Things Adventskalender is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Adventskalender market on Amazon at a glance

Shoppers on Amazon Germany searched for Stranger Things Adventskalender 298K times last year and spent an estimated €67K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -79.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-79.8%
Conversion, latest week
0.5%
Market size, estimated
€67Ka year
Top search term
stranger things adventskalender150K searches a year

02 · Price

A sale here is worth €46.59.

Listings sell for €46.59 on average, from €18.08 to €176.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €46.59 that is €5K to €12K a year per listing.

Average price
€46.59inside the $15 to $100 sweet spot
Price range
€18.08–€176.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #791 within Sets & Kits. It carries 251 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
92%
Out of stock, average day
27.5%
Average rank
#791in Sets & Kits
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
251per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stranger Things Adventskalender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

56

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Brand 147%
  • Brand 224%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Stranger Things Adventskalender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '25NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 426.7× · 8 of 12 months tracked

Search terms

Top Stranger Things Adventskalender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things adventskalender150K/yr
  • netflix adventskalender47K/yr
  • stranger things kalender9K/yr
  • adventskalender stranger things31K/yr
  • adventskalender netflix12K/yr
  • stranger things advent calendar5K/yr
  • stranger things adventskalender 202514K/yr
  • netflix adventskalender 202515K/yr
  • adventskalender 2025 stranger things8K/yr
  • adventskalender 2025 netflix5K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Adventskalender

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sammlungsobjekte”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.1%of orders come back
“recht teuer”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Stranger Things Adventskalender questions

Answered from the same tracked data.