Is Stokolan Handcreme profitable to sell on Amazon Germany?

Flapen scores Stokolan Handcreme 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €33K a year across 14 tracked products. Search demand grew -35.6% in the last 90 days.

How competitive is the Stokolan Handcreme niche on Amazon Germany?

6 brands and 54 sellers compete in Stokolan Handcreme on Amazon Germany. The top 5 Stokolan Handcreme products take 76% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Stokolan Handcreme?

Stokolan Handcreme buyers on Amazon Germany complain most about Feucht/Trocken and Textur/Konsistenz – insgesamt. An estimated 0.1% of orders come back.

When does demand for Stokolan Handcreme peak?

Search demand for Stokolan Handcreme on Amazon Germany peaks in Jan–Feb–Mar–Apr, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Stokolan Handcreme niche?

Stokolan Handcreme sells for €22.34 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.94 to €50.92. The average product has 155 reviews, the count a new listing must catch up to.

Stokolan Handcreme

Fail

The top 5 brands take 98% of clicks, so Stokolan Handcreme is a Fail.

Flapen Score: 37
37 / 100Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size: €33K/yr34K searches / yr
90-day growth: -35.6%search demand this quarter
Competition: 76%top-5 click share · 6 brands · 54 sellers

Flapen Score

Stokolan Handcreme against its category

The dotted line is the Kosmetik average. Past it, Stokolan Handcreme is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Stokolan Handcreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Stokolan Handcreme 34K times last year and spent an estimated €33K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months: 34K
Growth, 90 days vs prior 90: -35.6%
Conversion, latest week: 4.4%
Market size, estimated: €33Ka year
Peak month: February3.1× the quietest month
Top search term: stokolan handcreme14K searches a year

02 · Price

A sale here is worth €22.34.

Listings sell for €22.34 on average, from €5.94 to €50.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €22.34 that is €2K to €6K a year per listing.

Average price: €22.34inside the $15 to $100 sweet spot
Price range: €5.94–€50.92
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€6K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #871 within Körper. It carries 155 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 36%
Prime listings: 36%
Out of stock, average day: 3.0%
Average rank: #871in Körper
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 155per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 103 months

Products

Top Stokolan Handcreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Brand 167%
Brand 216%
Brand 36%
Brand 46%
Brand 54%
Brand 62%

Demand

Stokolan Handcreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.1×

Search terms

Top Stokolan Handcreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

stokolan handcreme14K/yr -41.0%7.0% conv.
stokolan classic11K/yr -24.3%7.7% conv.
stokolan5K/yr -37.9%7.1% conv.
stokolan sensitive pure3K/yr -44.0%9.0% conv.

Reviews and returns

What reviews say buyers love and hate about Stokolan Handcreme

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Qualität insgesamt”

50%of negative reviews mention “Feucht/Trocken”

0.1%of orders come back

“Trockene Haut wird ganz schnell wieder feucht”

A buyer, on “Feucht/Trocken”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

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FAQ

Common Stokolan Handcreme questions

Answered from the same tracked data.

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