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stielkamm

Skip it

Prices mostly outside the sweet spot ($3.07–$9.71) — this niche doesn't clear our bar today.

Market size 16Growth 20Conversion 96Competition 38Returns 99Price range 0Avg price 13Brand share 45Review moat 69Quality gap 48

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good732.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Market size

Bad€65K

€65K/yr · 99K searches

Avg price

Bad€4.85

avg listing price — sweet spot $15–$100

Price range

Bad€3.07–€9.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, stielkamm is a €65K/yr Amazon Germany market (99K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

stielkamm market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
€61K–€73K
units × avg price
Conversion rate
13.5%
Avg BSR
#181
Page quality
0%
Prime
100%
Sponsored
84%
Out of stock
2.8%
Avg brand age
38 months
Avg seller age
217 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

41

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • sularpek28%
  • CCLKHY20%
  • Hercules Sägemann16%
  • DAZISEN8%
  • JeoPoom7%
  • ROTOPATA6%
  • Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -10.5% search growth over the last 90 days.
2K2KPrime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top stielkamm search terms

  • stielkamm55K/yr
  • stielkamm friseur19K/yr
  • stilkamm6K/yr
  • scheitelkamm5K/yr
  • stielkamm zum einschieben4K/yr
  • stielkamm carbon3K/yr
  • nadelstielkamm3K/yr
  • kamm mit stiel3K/yr
All search terms

Top stielkamm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€13K30%€19K40%€26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about stielkamm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Beste Ware”

beworben Vs Tatsächliches Produkt20%

“Stimmt alles”

Preis-Leistungs-Verhältnis20%

“Preis-Leistung top”

Haltbarkeit7%

“Alles super verlaufen”

Haarstyling5%

“Tolles Set an Stielkämmen”

Design insgesamt4%

“Hübsch und funktional”

Eignung für lockiges Haar2%

“Ich verwende es für Hochsteckfrisuren und zum Toupieren, und es liefert jedes Mal gleichbleibende Ergebnisse”

Heizung2%

“Die Hitzebeständigkeit ist vorhanden”

Heizer2%

“Die Hitzebeständigkeit ist vorhanden”

Korrekt Inhalt1%

“Das Set aus vier Stielkämmen kam mir da gerade recht”

What buyers complain about

Haltbarkeit35%

“Bricht leider wirklich schnell”

Materialqualität20%

“Schlechtes Material”

Stärke10%

“Sehr dünn, verbiegt sich gleich”

Gesamtgröße10%

“klein”

Qualität insgesamt5%

“Billigware”

Griff5%

“Liegt nicht sehr stabil in der Hand”

Benutzerfreundlichkeit5%

“Toupieren war auch nicht so leicht damit, da hatte ich schon wesentlich besser Stielkämme”

Top return reasons

Qualität insgesamt20%
Funktionalität insgesamt20%
Materialqualität20%
Gesamtgröße10%
schädigen/verbrennen Haare7%
Dünn7%
beworben Vs Tatsächliches Produkt7%
Form/Stil3%
Dicke3%
Gewicht schwer3%

Common questions

Is stielkamm profitable to sell on Amazon Germany?
The niche generates €65K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (44/100).
How competitive is the stielkamm niche?
14 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in stielkamm?
Top complaints mined from reviews: Haltbarkeit, Materialqualität, Stärke. The return rate is 0.3%.
When does demand for stielkamm peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the stielkamm niche?
Listings span €3.07–€9.71; the average listing price is €4.85 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.