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Stielkamm

prices mostly outside the sweet spot ($3.07–$9.71) — Stielkamm doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 16Growth 20Conversion 96Competition 38Returns 99Price range 0Avg price 13Brand share 45Review moat 69Quality gap 48
This niche Category average · 1,260 niches

Is Stielkamm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stielkamm is a €65K/yr Amazon Germany market (99K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.

Stielkamm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 13.5% of searches end in a purchase.

€65K

revenue / yr

Units sold / yr15K
Search volume / yr-10.5%99K
Conversion rate13.5%
Avg price€4.85

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 41
Top-5 product click share62%
Open market22%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews733

Top Stielkamm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€13K€19K€26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

41

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • sularpek28%
  • CCLKHY20%
  • Hercules Sägemann16%
  • DAZISEN8%
  • JeoPoom7%
  • ROTOPATA6%
  • Open — no brand owns it (8 brands, 16%)

Stielkamm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR13.5%Products19Brands14Top 5 Brands78%OOS Rate2.8%Rating4.5★Reviews733Avg BSR#181
2K2KPrime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Stielkamm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stielkamm55K/yr
  • stielkamm friseur19K/yr
  • stilkamm6K/yr
  • scheitelkamm5K/yr
  • stielkamm zum einschieben4K/yr
  • stielkamm carbon3K/yr
  • nadelstielkamm3K/yr
  • kamm mit stiel3K/yr

What reviews say buyers love and hate about Stielkamm

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Qualität insgesamt32%

Beste Ware

beworben Vs Tatsächliches Produkt20%

Stimmt alles

Preis-Leistungs-Verhältnis20%

Preis-Leistung top

Haltbarkeit7%

Alles super verlaufen

Haarstyling5%

Tolles Set an Stielkämmen

What buyers complain about

90% of reviews
Haltbarkeit35%

Bricht leider wirklich schnell

Materialqualität20%

Schlechtes Material

Stärke10%

Sehr dünn, verbiegt sich gleich

Gesamtgröße10%

klein

Qualität insgesamt5%

Billigware

Stielkamm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
20%
2Funktionalität insgesamt
20%
3Materialqualität
20%
4Gesamtgröße
10%
5schädigen/verbrennen Haare
7%

Common Stielkamm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stielkamm 44/100 on Amazon Germany — Skip it. The niche generates €65K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.
Search demand for Stielkamm on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.