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Stencil Stuff

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $98K a year here, so Stencil Stuff is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 1,260 Kosmetik niches · +8 vs the category median of 47
Market size
€98K/yr73K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
59%top-5 click share · 18 brands · 23 sellers

Flapen Score

Stencil Stuff against its category

The dotted line is the Kosmetik average. Past it, Stencil Stuff is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stencil Stuff market on Amazon at a glance

Shoppers on Amazon Germany searched for Stencil Stuff 73K times last year and spent an estimated €98K. The top 5 brands take 66% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
11.8%
Market size, estimated
€98Ka year
Peak month
June1.6× the quietest month
Top search term
stencil stuff25K searches a year

02 · Price

A sale here is worth €11.44.

Listings sell for €11.44 on average, from €5.24 to €26.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.44 that is €3K to €6K a year per listing.

Average price
€11.44under the $15 to $100 sweet spot
Price range
€5.24–€26.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #464 within Make-Up. It carries 598 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#464in Make-Up
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
598per listing
Listings tracked
24

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stencil Stuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

30%

  • Brand 119%
  • Brand 218%
  • Brand 315%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Stencil Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Stencil Stuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stencil stuff25K/yr
  • stencil gel15K/yr
  • tattoo stencil11K/yr
  • tattoo stencil gel9K/yr
  • tattoo transfer gel10K/yr
  • transfer gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Stencil Stuff

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Funktionalität insgesamt”
0.4%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stencil Stuff questions

Answered from the same tracked data.