Squalan
soft demand (-29.9% this quarter) — Squalan doesn't clear our bar today.
Flapen Score
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Is Squalan profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Squalan is a €123K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 45/100.
Squalan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.9% over the last 90 days and 9.7% of searches end in a purchase.
€123K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 10 products
Top Squalan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary 100% Plant-Derived Squalane Pflanzliches Squalan-Serum Für Haut und Haar leichte Feuchtigkeitsversorgung und Unterstützung der Feuchtigkeitsbarriere 30ml
- Price
- €9.82
- Rating
- 4.6/5
- Reviews
- 4,571
- Age
- 5y ago
Soulgoods LaVita Squalan Pflegeöl 100 ml | Vegan | aus nativem Olivenöl | Feuchtigkeitsöl ohne Duftstoffe 100% pflanzlich | Feuchtigkeitsspender mit Tiefenwirkung für trockene Haut
- Price
- €12.05
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 2y ago
JUNGLÜCK Squalan - Vegan | Squalane Leichtes Pflegeöl für eine gesunde Hautschutzbarriere | Bewahrt die Haut vor Feuchtigkeitsverlust - Rein Pflanzliches Squalan Öl zu 100% aus Oliven
- Price
- €23.71
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 7y ago
reineoele Squalan Öl - vegan leichtes Haut- und Haarpflegeöl Squalane Gesichtsöl feuchtigkeitsspendend für eine gesunde Hautbarriere Squalan bio rein pflanzlich squalane oil squalanöl
- Price
- €15.59
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 5y ago
wesentlich. Squalan Öl 100ml | pure Pflege für Gesicht und Körper | effektiver Wirkstoff in Creme Serum oder Cleanser
- Price
- €15.23
- Rating
- 4.4/5
- Reviews
- 295
- Age
- 6y ago
Trending
90-day click momentum
Naissance Oliven-Squalan Öl (No. 212) - 50ml - 100% Natürliches Pflanzliches Gesichtsöl Olive Squalane für Gesicht Haare Haut Veganes
- Price
- €11.22
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 9y ago
Beyer & Söhne Squalan Seidig-leichtes Pflegeöl für mehr Feuchtigkeit 100% naturrein aus biologisch angebautem Zuckerrohr
- Price
- €16.74
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 11mo ago
The Ordinary 100% Plant-Derived Squalane Pflanzliches Squalan-Serum Für Haut und Haar leichte Feuchtigkeitsversorgung und Unterstützung der Feuchtigkeitsbarriere 30ml
- Price
- €9.82
- Rating
- 4.6/5
- Reviews
- 4,571
- Age
- 5y ago
Squalan (250ml) - Pflegeöl auf Basis von nativem Ölivenöl von wesentlich.
- Price
- €22.90
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 2y ago
JUNGLÜCK Squalan - Vegan | Squalane Leichtes Pflegeöl für eine gesunde Hautschutzbarriere | Bewahrt die Haut vor Feuchtigkeitsverlust - Rein Pflanzliches Squalan Öl zu 100% aus Oliven
- Price
- €23.71
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 7y ago
Newest
by launch dateBeyer & Söhne Squalan Seidig-leichtes Pflegeöl für mehr Feuchtigkeit 100% naturrein aus biologisch angebautem Zuckerrohr
- Price
- €16.74
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 11mo ago
Squalan (250ml) - Pflegeöl auf Basis von nativem Ölivenöl von wesentlich.
- Price
- €22.90
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 2y ago
Soulgoods LaVita Squalan Pflegeöl 100 ml | Vegan | aus nativem Olivenöl | Feuchtigkeitsöl ohne Duftstoffe 100% pflanzlich | Feuchtigkeitsspender mit Tiefenwirkung für trockene Haut
- Price
- €12.05
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 2y ago
Pinsky & Sons Gesichtsöl Squalane Parfümfreie Naturkosmetik aus Bio-Zuckerrohr 30ml Pflegeöl für Damen & Herren Leicht & glättend Nicht komedogen vegan
- Price
- €14.82
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 4y ago
reineoele Squalan Öl - vegan leichtes Haut- und Haarpflegeöl Squalane Gesichtsöl feuchtigkeitsspendend für eine gesunde Hautbarriere Squalan bio rein pflanzlich squalane oil squalanöl
- Price
- €15.59
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
14
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
7%
- The Ordinary38%
- Soulgoods16%
- wesentlich.14%
- junglück12%
- dr. ahuis reineoele9%
- Ellipsis Labs5%
- Open — no brand owns it (3 brands, 7%)
Squalan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.5×
Top Squalan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squalan41K/yr
- squalan öl23K/yr
- squalane oil6K/yr
- squalane5K/yr
- squalan öl bio7K/yr
- biossance squalane2K/yr
What reviews say buyers love and hate about Squalan
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Wunderbar pflegendes Haut-Serum”
“Great Produkt immer wieder”
“zieht gut in die Haut ein”
“Pflegend, Hydratisierend”
“Ansonsten sehr angenehm auf der Haut”
What buyers complain about
72% of reviews“Unangenehmer, untypischer Geruch”
“Für mich zu ölig”
“schade um das Geld”
“Produktqualität kann ich nicht prüfen”
“bringt keinen schönen Glow”
Squalan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squalan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
