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Spongebob Spielzeug

soft demand (-35.7% this quarter) — Spongebob Spielzeug doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 29Growth 7Conversion 7Competition 52Returns 97Price range 71Avg price 59Brand share 77Review moat 85Quality gap 50
This niche Category average · 1,260 niches

Is Spongebob Spielzeug profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spongebob Spielzeug is a €130K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 47/100.

Spongebob Spielzeug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.7% over the last 90 days and 0.5% of searches end in a purchase.

€130K

revenue / yr

Units sold / yr13K
Search volume / yr-35.7%1.8M
Conversion rate0.5%
Avg price€13.02

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers21 · 103
Top-5 product click share54%
Open market42%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement69%
New entrants (1y)6· 2 succeeded
Avg rating4.5★
Avg reviews292

Top Spongebob Spielzeug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€26K€39K€52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

103

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

54%

Top 20: 93%

Open market

36%

  • SPONGEBOB SQUAREPANTS23%
  • United Labels11%
  • Get Trend10%
  • INKEE8%
  • Funko7%
  • Ankerkraut6%

Spongebob Spielzeug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR0.5%Products26Brands21Top 5 Brands58%OOS Rate5.5%Rating4.5★Reviews292Avg BSR#711
60K40KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×

Top Spongebob Spielzeug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spongebob schwammkopf991K/yr
  • spongebob617K/yr
  • spongebob spielzeug72K/yr
  • spongebob figuren23K/yr
  • spongebob merch21K/yr
  • spongebob geschenk14K/yr
  • sponge bob18K/yr
  • spongebob figur10K/yr
  • spongebob spiel11K/yr
  • spongebob fanartikel7K/yr

What reviews say buyers love and hate about Spongebob Spielzeug

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
beworben Vs Tatsächliches Produkt15%

Hält was es verspricht

Qualität insgesamt14%

Ist ein gelungenes Produkt

Spaß/Unterhaltungserlebnis12%

Lustig

Geschenk Zweck10%

Geschenk Idee

Geruch7%

duftet gut und schäumt schön

What buyers complain about

88% of reviews
Preis-Leistungs-Verhältnis33%

Diese Badebomben sind auf Dauer zu teuer

Qualität insgesamt23%

Für den Preis hätte ich mir deutlich bessere Qualität und mehr Stabilität erwartet

Haltbarkeit6%

leider direkt nach dem ersten spielen kaputt gegangen

beworben Vs Tatsächliches Produkt6%

Entspricht nicht den Fotos

Gesamtgröße6%

Größe stimmt nicht

Spongebob Spielzeug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Defekt Material/Teile
10%
3Qualität insgesamt
8%
4beworben Vs Tatsächliches Produkt
7%
5Nähen/Finish/Polieren
4%

Common Spongebob Spielzeug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spongebob Spielzeug 47/100 on Amazon Germany — Skip it. The niche generates €130K/yr across 26 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -35.7% over the last 90 days.
Search demand for Spongebob Spielzeug on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 2.8× the quietest.