Skip to content

Spongebob Spielzeug

Fail

Demand is soft, at -35.7% this quarter, so Spongebob Spielzeug is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€130K/yr1.8M searches / yr
90-day growth
-35.7%search demand this quarter
Competition
54%top-5 click share · 21 brands · 103 sellers

Flapen Score

Spongebob Spielzeug against its category

The dotted line is the Kosmetik average. Past it, Spongebob Spielzeug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spongebob Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Spongebob Spielzeug 1.8M times last year and spent an estimated €130K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €130K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
0.5%
Market size, estimated
€130Ka year
Peak month
January2.8× the quietest month
Top search term
spongebob schwammkopf991K searches a year

02 · Price

A sale here is worth €13.02.

Listings sell for €13.02 on average, from €3.03 to €44.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €13.02 that is €1K to €3K a year per listing.

Average price
€13.02under the $15 to $100 sweet spot
Price range
€3.03–€44.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #711 within Baden & Körperpflege. It carries 292 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
5.5%
Average rank
#711in Baden & Körperpflege
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
292per listing
Listings tracked
26

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Spongebob Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

103

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

54%

Top 20: 93%

Open market

36%

  • Brand 123%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Spongebob Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×

Search terms

Top Spongebob Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spongebob schwammkopf991K/yr
  • spongebob617K/yr
  • spongebob spielzeug72K/yr
  • spongebob figuren23K/yr
  • spongebob merch21K/yr
  • spongebob geschenk14K/yr
  • sponge bob18K/yr
  • spongebob figur10K/yr
  • spongebob spiel11K/yr
  • spongebob fanartikel7K/yr

Reviews and returns

What reviews say buyers love and hate about Spongebob Spielzeug

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “beworben Vs Tatsächliches Produkt”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“Diese Badebomben sind auf Dauer zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spongebob Spielzeug questions

Answered from the same tracked data.