How competitive is the Spirit niche on Amazon Germany?

20 brands and 220 sellers compete in Spirit on Amazon Germany. The top 5 Spirit products take 36% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Spirit?

Spirit buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Spirit niche?

Spirit sells for €13.76 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.97–€108.33. The average incumbent carries 816 reviews — the moat a new listing must climb.

Spirit

soft demand (-18.8% this quarter) — Spirit doesn't clear our bar today.

Flapen Score

Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

This niche Category average · 1,260 niches

Is Spirit profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spirit is a €87K/yr Amazon Germany market (361K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.

Spirit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.8% over the last 90 days and 1.8% of searches end in a purchase.

€87K

revenue / yr

Units sold / yr5K

Search volume / yr-18.8%361K

Conversion rate1.8%

Avg price€13.76

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers20 · 220

Top-5 product click share36%

Open market28%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Top Spirit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DreamWorks Mädchen Spirit Riding Free Schlafanzug Slim Fit Blau 134

Price: €10.01
Rating: 4.2/5
Reviews: 3,168
Age: 7y ago

Spirit of Cashmere Musk EdP 30 ml

Price: €3.16
Rating: 4.2/5
Reviews: 208
Age: 1y ago

Spirit of Fizzy Tangerine EdP 30 ml

Price: €3.86
Rating: 4.6/5
Reviews: 86
Age: 1y ago

Spirit of tempting lilies EdP 30 ml

Price: €3.15
Rating: 4.5/5
Reviews: 88
Age: 1y ago

Spirit of cherry blossom EdP 30 ml

Price: €3.18
Rating: 4.4/5
Reviews: 164
Age: 1y ago

Newest

by launch date

Spirit creamy coconut EdP 30 ml

Price: €3.06
Rating: 3.2/5
Reviews: 5
Age: 2mo ago

Spirit vanilla wonders Eau de Parfum 30 ml

Price: €3.67
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Spirit of tempting lilies EdP 30 ml

Price: €3.15
Rating: 4.5/5
Reviews: 88
Age: 1y ago

ESPRIT GLOW Parfüm Damen 20ml I Lebendiges Parfüm mit Nuancen aus Grapefruit Jasmin Himbeere & Moschus I Fruchtiges Eau de Parfum Damen jeden Alters I feminin sinnlich selbstbewusst

Price: €7.24
Rating: 4.5/5
Reviews: 36
Age: 1y ago

Spirit of Cashmere Musk EdP 30 ml

Price: €3.16
Rating: 4.2/5
Reviews: 208
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

220

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

23%

Spirit32%
PLAYMOBIL16%
Mattel10%
DreamWorks Animation SKG9%
Spirit of romantic love5%
ESPRIT5%

Spirit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume361KCVR1.8%Products46Brands20Top 5 Brands72%OOS Rate6.3%Rating4.5★Reviews816Avg BSR#1,081

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.8×

Top Spirit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spirit173K/yr -21.3%0.5% conv.
spiri45K/yr -17.8%0.0% conv.
spirit parfum damen22K/yr +30.3%7.9% conv.
esprit parfüm damen16K/yr +4.9%3.0% conv.
playmobil spirit26K/yr -26.9%0.4% conv.
spirit pferd9K/yr -14.9%0.9% conv.
spirit parfum9K/yr -24.0%6.3% conv.
spirit der wilde mustang22K/yr -23.0%0.1% conv.
spirit wild und frei9K/yr -30.3%0.2% conv.
spirit spielzeug10K/yr -39.6%0.4% conv.

What reviews say buyers love and hate about Spirit

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Geruch66%

“Spirit of romantic love Duft”

Preis-Leistungs-Verhältnis8%

“super preis leistung”

Qualität insgesamt6%

“Super Qualität”

Geschenk Zweck4%

“Geschenk”

beworben Vs Tatsächliches Produkt3%

“wie auf den Fotos, meine Tochter ist sehr glücklich damit”

What buyers complain about

83% of reviews

Geruch68%

“Duft”

Haltbarkeit9%

“hält nur Stunden”

Qualität insgesamt2%

“Die figuren sind eher mangelnde quali”

Alkoholgehalt2%

“Stinkt abgestanden, scheint ziemlich alt zu sein, riecht nur nach Alkohol”

Gesamtgröße1%

“Die 20-ml-Größe ist klein”

Spirit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

49%

2Gesamtgröße

15%

3Geschenk Zweck

10%

4Defekt Material/Teile

5Stärke

Common Spirit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spirit 49/100 on Amazon Germany — Skip it. The niche generates €87K/yr across 46 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.