spirit
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great€2.97–€108.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good816.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.76avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€87K€87K/yr · 361K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, spirit is a €87K/yr Amazon Germany market (361K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
spirit market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €55K–€69K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,081
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 13%
- Out of stock
- 6.3%
- Avg brand age
- 58 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
220
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
23%
- Spirit32%
- PLAYMOBIL16%
- Mattel10%
- DreamWorks Animation SKG9%
- Spirit of romantic love5%
- ESPRIT5%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -18.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.8×
Top spirit search terms
- spirit173K/yr
- spiri45K/yr
- spirit parfum damen22K/yr
- esprit parfüm damen16K/yr
- playmobil spirit26K/yr
- spirit pferd9K/yr
- spirit parfum9K/yr
- spirit der wilde mustang22K/yr
- spirit wild und frei9K/yr
- spirit spielzeug10K/yr
Top spirit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DreamWorks Mädchen Spirit Riding Free Schlafanzug Slim Fit Blau 134
DreamWorks Animation SKG€10.014.2★3,168 rev
Spirit of Cashmere Musk EdP 30 ml
Spirit€3.164.2★208 rev
Spirit of Fizzy Tangerine EdP 30 ml
Spirit€3.864.6★86 rev
Spirit of tempting lilies EdP 30 ml
Spirit€3.154.5★88 rev
Spirit of cherry blossom EdP 30 ml
Spirit€3.184.4★164 rev
Newest
by launch date
Spirit creamy coconut EdP 30 ml
Spirit creamy coconut€3.065 rev
Spirit vanilla wonders Eau de Parfum 30 ml
Spirit vanilla wonders€3.672 rev
Spirit of tempting lilies EdP 30 ml
Spirit€3.1588 rev
ESPRIT GLOW Parfüm Damen 20ml I Lebendiges Parfüm mit Nuancen aus Grapefruit Jasmin Himbeere & Moschus I Fruchtiges Eau de Parfum Damen jeden Alters I feminin sinnlich selbstbewusst
Bugatti€7.2436 rev
Spirit of Cashmere Musk EdP 30 ml
Spirit€3.16208 rev
Trending
90-day click momentumSpirit vanilla wonders Eau de Parfum 30 ml
Spirit vanilla wonders€3.675.0★
Spirit creamy coconut EdP 30 ml
Spirit creamy coconut€3.063.2★
DreamWorks Mädchen Spirit Riding Free Schlafanzug Slim Fit Blau 134
DreamWorks Animation SKG€10.014.2★
ESPRIT GLOW Parfüm Damen 20ml I Lebendiges Parfüm mit Nuancen aus Grapefruit Jasmin Himbeere & Moschus I Fruchtiges Eau de Parfum Damen jeden Alters I feminin sinnlich selbstbewusst
Bugatti€7.244.5★
Spirit of romantic love EdP 30 ml
Spirit of romantic love€3.114.3★
What buyers say about spirit
What buyers praise and complain about, mined from review topics.What buyers love
“Spirit of romantic love Duft”
“super preis leistung”
“Super Qualität”
“Geschenk”
“wie auf den Fotos, meine Tochter ist sehr glücklich damit”
“Für den Moment also angenehm”
“Perfekte Größe für die Handtasche”
“Für unterwegs optimal”
“So cremig, weich, vanillig”
“Eigentlich ein schönes Spiel”
What buyers complain about
“Duft”
“hält nur Stunden”
“Die figuren sind eher mangelnde quali”
“Stinkt abgestanden, scheint ziemlich alt zu sein, riecht nur nach Alkohol”
“Die 20-ml-Größe ist klein”
Top return reasons
Common questions
- Is spirit profitable to sell on Amazon Germany?
- The niche generates €87K/yr across 46 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the spirit niche?
- 20 brands and 220 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in spirit?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 0.5%.
- When does demand for spirit peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 8.8× the quietest.
- What does it cost to enter the spirit niche?
- Listings span €2.97–€108.33; the average listing price is €13.76 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.