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Spartan Shampoo

Fail

Shoppers spend an estimated $7K a year here, so Spartan Shampoo is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€7K/yr30K searches / yr
90-day growth
-46.1%search demand this quarter
Competition
67%top-5 click share · 10 brands · 51 sellers

Flapen Score

Spartan Shampoo against its category

The dotted line is the Kosmetik average. Past it, Spartan Shampoo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spartan Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Spartan Shampoo 30K times last year and spent an estimated €7K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-46.1%
Conversion, latest week
1.3%
Market size, estimated
€7Ka year
Peak month
August5.0× the quietest month
Top search term
spartan9K searches a year

02 · Price

A sale here is worth €16.54.

Listings sell for €16.54 on average, from €9.33 to €32.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €16.54 that is €0 to €2K a year per listing.

Average price
€16.54inside the $15 to $100 sweet spot
Price range
€9.33–€32.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 43.0% of listings are out of stock. The average listing ranks #2,234 within Anti-Haarausfall. It carries 1,594 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
43.0%
Average rank
#2,234in Anti-Haarausfall
Average rating
3.79 starsAmazon Germany average 4.37 stars
Average reviews
1,594per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Spartan Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

51

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • Brand 120%
  • Brand 218%
  • Brand 314%
  • Brand 414%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (4 brands, 18%)

Demand

Spartan Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.0×

Search terms

Top Spartan Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spartan9K/yr
  • spartan shampoo10K/yr
  • spartan root activator shampoo11K/yr

Reviews and returns

What reviews say buyers love and hate about Spartan Shampoo

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
0.9%of orders come back
“und das ist mir zu gross für das tägliche mit herumführen”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spartan Shampoo questions

Answered from the same tracked data.