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51

sonnenspray 50

Worth a look

Shows demand growing +410.2% this quarter, but a small market ($18K/yr) keeps it on the watch list.

Market size 4Growth 100Conversion 69Competition 46Returns 100Price range 24Avg price 23Brand share 19Review moat 59Quality gap 42

Growth

Incredible+410.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,124.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad€4.04–€18.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€8.38

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad€18K

€18K/yr · 34K searches

Signals Trending

According to Flapen's Amazon Germany niche tracking, sonnenspray 50 is a €18K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sonnenspray 50 market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€25K–€34K
units × avg price
Conversion rate
6.3%
Avg BSR
#75
Page quality
0%
Prime
95%
Sponsored
70%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

85

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

3%

  • Garnier30%
  • NIVEA29%
  • Nivea Sun18%
  • Beiersdorf8%
  • HAWAIIAN Tropic7%
  • by Amazon4%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +410.2% search growth over the last 90 days.
5K4KPrime Day '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 32.5×

Top sonnenspray 50 search terms

  • sonnencreme spray 509K/yr
  • sonnenspray transparent10K/yr
  • garnier sonnenspray7K/yr
  • nivea sonnenspray 505K/yr
  • sonnenschutz spray 303K/yr
All search terms

Top sonnenspray 50 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€2K20%€4K30%€5K40%€7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about sonnenspray 50

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch20%

“Wunderbarer Duft nach Urlaub”

Qualität insgesamt10%

“Super Produkt”

Saugfähigkeit9%

“Zieht gut ein, riecht und schützt sehr gut”

Schutz8%

“Bester Sonnenschutz fürs Gesicht”

Eignung für Mischhaut6%

“Für alle, die empfindliche Haut haben und leichte Texturen schätzen, ist das hier eine sehr gute Wahl”

Einfache Anwendung5%

“Das Spray lässt sich leicht auftragen”

Preis-Leistungs-Verhältnis5%

“Preis passt”

beworben Vs Tatsächliches Produkt4%

“Erwartungen erfüllt”

Benutzerfreundlichkeit3%

“Super praktisch”

Eignung heißes Wetter3%

“Für mich das beste After Sun auf dem Markt”

What buyers complain about

Geruch20%

“Nicht zu empfehlen - Stinkt”

Haftung/Klebrigkeit9%

“Klebt extrem”

Preis-Leistungs-Verhältnis8%

“Recht teuer”

Ölig/fettig6%

“Ölig und enttäuschend”

Schutz5%

“Ehrlich gesagt empfehle ich Sonnenschutzsprays nicht, da ich glaube, dass sie die Augen beeinträchtigen können”

Benutzerfreundlichkeit4%

“Lediglich die Funktion mit dem Knopf ist etwas schwierig wenn die Hände einmal glitschig sind”

Auslaufsicher3%

“Schon die zweite Flasche undicht”

Hautgesundheit3%

“Sonnencreme hinterlässt ein klebriges Gefühl auf der Haut”

Farbe3%

“Kleidung und Handtücher werden gelb”

Farbverblassen/Verfärbung3%

“Färbt auf Kleidung ab”

Top return reasons

Preis-Leistungs-Verhältnis60%
Ölig/fettig20%
Geruch20%

Common questions

Is sonnenspray 50 profitable to sell on Amazon Germany?
The niche generates €18K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +410.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the sonnenspray 50 niche?
8 brands and 85 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in sonnenspray 50?
Top complaints mined from reviews: Geruch, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for sonnenspray 50 peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 32.5× the quietest.
What does it cost to enter the sonnenspray 50 niche?
Listings span €4.04–€18.48; the average listing price is €8.38 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.