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Sonnenschutz Haare

Maybe

Search demand grew +377.6% this quarter. But shoppers spend an estimated $57K a year here, so Sonnenschutz Haare is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size
€57K/yr73K searches / yr
90-day growth
+377.6%search demand this quarter
Competition
81%top-5 click share · 12 brands · 80 sellers

Flapen Score

Sonnenschutz Haare against its category

The dotted line is the Kosmetik average. Past it, Sonnenschutz Haare is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonnenschutz Haare market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonnenschutz Haare 73K times last year and spent an estimated €57K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +377.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+377.6%
Conversion, latest week
6.7%
Market size, estimated
€57Ka year
Peak month
July25.8× the quietest month
Top search term
sonnenschutz haare26K searches a year

02 · Price

A sale here is worth €11.56.

Listings sell for €11.56 on average, from €4.60 to €25.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €11.56 that is €3K to €6K a year per listing.

Average price
€11.56under the $15 to $100 sweet spot
Price range
€4.60–€25.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Haarstyling Produkte. It carries 1,813 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#252in Haarstyling Produkte
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,813per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sonnenschutz Haare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

80

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

  • Brand 130%
  • Brand 226%
  • Brand 317%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Sonnenschutz Haare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.8×

Search terms

Top Sonnenschutz Haare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonnenschutz haare26K/yr
  • uv schutz haare12K/yr
  • sonnenschutz spray haare9K/yr
  • sonnenschutz haare und kopfhaut6K/yr
  • sonnenschutz für haare6K/yr
  • haar sonnenschutz spray4K/yr
  • wella sun care3K/yr
  • wella sun3K/yr
  • sonnenspray haare3K/yr

Reviews and returns

What reviews say buyers love and hate about Sonnenschutz Haare

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geruch”
8%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Rausgeschmissenes Geld”
A buyer, on “Preis-Leistungs-Verhältnis”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Sonnenschutz Haare questions

Answered from the same tracked data.