Is sonnencreme sport profitable to sell on Amazon Germany?

The niche generates €36K/yr across 5 tracked products. 90-day search growth is +684.6%. Flapen's verdict: Skip it (44/100).

How competitive is the sonnencreme sport niche?

3 brands and 53 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sonnencreme sport?

Top complaints mined from reviews: Geruch, Schutz, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for sonnencreme sport peak?

Demand peaks in May–Jun–Jul; the busiest month runs 10.1× the quietest.

What does it cost to enter the sonnencreme sport niche?

Listings span €7.93–€19.75; the average listing price is €10.87 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.

sonnencreme sport

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+684.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,279.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.87

avg listing price — sweet spot $15–$100

Price range

Okay€7.93–€19.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€36K

€36K/yr · 34K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon Germany niche tracking, sonnencreme sport is a €36K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sonnencreme sport market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: €43K–€54K; units × avg price
Conversion rate: 10.0%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

NIVEA61%
Beiersdorf30%
ISDIN9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +684.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.1×

Open Trend

Top sonnencreme sport search terms

sonnencreme sport10K/yr +625.0%5.5% conv.
sport sonnencreme7K/yr +723.6%6.9% conv.
nivea sport sonnenspray 506K/yr +728.3%16.2% conv.
nivea sun sport3K/yr +695.5%8.5% conv.
nivea sun sport 50 spray3K/yr +792.8%14.5% conv.
sonnencreme 50 sport2K/yr >1,000%5.5% conv.
nivea sport3K/yr +470.6%5.4% conv.

All search terms

Top sonnencreme sport products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml

NIVEA€8.224.5★1,935 rev

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter Sonnenschutz speziell für Sportler schweißresistente & extra wasserfeste Sonnencreme (200 ml)

Beiersdorf€8.934.6★389 rev

ISDIN Fotoprotector Fusion Gel Sport LSF 50+ - Transparentes Sonnengel für Sportler - Schweißresistent Wasserfest & Kühlend - Zieht sofort ein Nicht fettend 100ml

ISDIN€19.754.6★3,073 rev

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 30 (200 ml) 100% transparenter Sonnenschutz speziell für Sportler schweißresistente & extra wasserfeste Sonnencreme

NIVEA€9.524.7★803 rev

NIVEA SUN Schutz & Pflege Invisible Finish LSF 50+ wasserfester Sonnenschutz mit Hyaluron schnell einziehende Sonnencreme für intensive Feuchtigkeit ohne weiße Rückstände (150 ml)

Beiersdorf€7.934.7★197 rev

Newest

by launch date

NIVEA SUN Schutz & Pflege Invisible Finish LSF 50+ wasserfester Sonnenschutz mit Hyaluron schnell einziehende Sonnencreme für intensive Feuchtigkeit ohne weiße Rückstände (150 ml)

Beiersdorf€7.93197 rev

1y ago

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter Sonnenschutz speziell für Sportler schweißresistente & extra wasserfeste Sonnencreme (200 ml)

Beiersdorf€8.93389 rev

5y ago

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml

NIVEA€8.221,935 rev

6y ago

NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 30 (200 ml) 100% transparenter Sonnenschutz speziell für Sportler schweißresistente & extra wasserfeste Sonnencreme

NIVEA€9.52803 rev

6y ago

ISDIN Fotoprotector Fusion Gel Sport LSF 50+ - Transparentes Sonnengel für Sportler - Schweißresistent Wasserfest & Kühlend - Zieht sofort ein Nicht fettend 100ml

ISDIN€19.753,073 rev

12y ago

What buyers say about sonnencreme sport

What buyers praise and complain about, mined from review topics.

What buyers love

Saugfähigkeit17%

“Zieht schnell ein, unsichtbar”

Geruch13%

“gut riechende, cremige lotion als Sonnenschutz”

Qualität insgesamt9%

“Top Produkt”

Eignung für Mischhaut7%

“Hautgesundheit”

Schutz7%

“Es schützt auch entsprechend”

Preis-Leistungs-Verhältnis5%

“ihren Preis allemal wert.”

Eignung für trockene Haut4%

“Nivea sind UV dry Spray klarsicht leicht Ölig”

Einfache Anwendung3%

“Vorteil zum Spray - kann gut mitgenommen werden, um bei Bedarf ein- oder nachzucremen”

Eignung heißes Wetter3%

“Der hohe LSF ist ein großes Plus für sonnenreiche Outdoor-Tage”

Feucht/Trocken3%

“Moisture überzeugt mit einem sehr ausgewogenen Gesamtpaket”

What buyers complain about

Geruch26%

“Relativ geruchslos”

Schutz7%

“Ehrlich gesagt empfehle ich Sonnenschutzsprays nicht, da ich glaube, dass sie die Augen beeinträchtigen können”

Preis-Leistungs-Verhältnis5%

“Zu teuer”

Farbverblassen/Verfärbung5%

“Färbt auf Kleidung ab”

Farbe5%

“Kleidung und Handtücher werden gelb”

Allergien4%

“Hautgefühl beim Eincremen komisch.”

Eignung Fettige Haut3%

“hinterlässt stundenlang einen fettigen”

Haftung/Klebrigkeit3%

“Klebt ehrlich garnicht”

Ölig/fettig3%

“aber trotzdem hinterlässt sie einem öligen Film auf der Haut, genau das was ich überhaupt nicht mag.”

Hautgesundheit3%

“unangenehmen Film auf der Haut.”

Top return reasons

Preis-Leistungs-Verhältnis50%

Gesamtgröße50%

Common questions

Is sonnencreme sport profitable to sell on Amazon Germany?: The niche generates €36K/yr across 5 tracked products. 90-day search growth is +684.6%. Flapen's verdict: Skip it (44/100).
How competitive is the sonnencreme sport niche?: 3 brands and 53 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sonnencreme sport?: Top complaints mined from reviews: Geruch, Schutz, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for sonnencreme sport peak?: Demand peaks in May–Jun–Jul; the busiest month runs 10.1× the quietest.
What does it cost to enter the sonnencreme sport niche?: Listings span €7.93–€19.75; the average listing price is €10.87 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.