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Sonnencreme Sport

a concentrated shelf (top 5 take 100% of clicks) — Sonnencreme Sport doesn't clear our bar today.

Signals Trending

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 9Growth 100Conversion 87Competition 0Returns 100Price range 40Avg price 41Brand share 0Review moat 56Quality gap 24
This niche Category average · 1,260 niches

Is Sonnencreme Sport profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sonnencreme Sport is a €36K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.

Sonnencreme Sport: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +684.6% over the last 90 days and 10.0% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr5K
Search volume / yr+684.6%34K
Conversion rate10.0%
Avg price€10.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 53
Top-5 product click share100%
Open market0%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,279

Top Sonnencreme Sport products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€11K€16K€22K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NIVEA61%
  • Beiersdorf30%
  • ISDIN9%

Sonnencreme Sport demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR10.0%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,279Avg BSR#33
4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.1×

Top Sonnencreme Sport search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sonnencreme sport10K/yr
  • sport sonnencreme7K/yr
  • nivea sport sonnenspray 506K/yr
  • nivea sun sport3K/yr
  • nivea sun sport 50 spray3K/yr
  • sonnencreme 50 sport2K/yr
  • nivea sport3K/yr

What reviews say buyers love and hate about Sonnencreme Sport

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Saugfähigkeit17%

Zieht schnell ein, unsichtbar

Geruch13%

gut riechende, cremige lotion als Sonnenschutz

Qualität insgesamt9%

Top Produkt

Eignung für Mischhaut7%

Hautgesundheit

Schutz7%

Es schützt auch entsprechend

What buyers complain about

63% of reviews
Geruch26%

Relativ geruchslos

Schutz7%

Ehrlich gesagt empfehle ich Sonnenschutzsprays nicht, da ich glaube, dass sie die Augen beeinträchtigen können

Preis-Leistungs-Verhältnis5%

Zu teuer

Farbverblassen/Verfärbung5%

Färbt auf Kleidung ab

Farbe5%

Kleidung und Handtücher werden gelb

Sonnencreme Sport return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
50%
2Gesamtgröße
50%

Common Sonnencreme Sport questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sonnencreme Sport 44/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 5 tracked products. Search demand moved +684.6% over the last 90 days.
Search demand for Sonnencreme Sport on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 10.1× the quietest.