How competitive is the Skulptur niche on Amazon Germany?

2 brands and 51 sellers compete in Skulptur on Amazon Germany. The top 5 Skulptur products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Skulptur?

Skulptur buyers on Amazon Germany complain most about Haltbarkeit, Geruch, Hartes Gefühl, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Skulptur niche?

Skulptur sells for €29.57 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €25.50–€37.03. The average incumbent carries 1,698 reviews — the moat a new listing must climb.

Skulptur

brand-locked demand (top 5 brands take 100% of clicks) — Skulptur doesn't clear our bar today.

Flapen Score

Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

This niche Category average · 1,260 niches

Is Skulptur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Skulptur is a €211K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Aug–Oct–Dec. Verdict: Skip it — 45/100.

Skulptur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.6% over the last 90 days and 8.7% of searches end in a purchase.

€211K

revenue / yr

Units sold / yr6K

Search volume / yr-0.6%82K

Conversion rate8.7%

Avg price€29.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 51

Top-5 product click share92%

Open market0%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Skulptur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIKOS SCULPTURE (M) PARFUM 100ML

Price: €36.18
Rating: 4.6/5
Reviews: 226
Age: 2y ago

Nikos Sculpture homme/man Eau de Toilette Spray 1er Pack (1 x 100 ml)

Price: €26.51
Rating: 4.6/5
Reviews: 9,196
Age: 18y ago

Nikos - SCULPTURE HOMME edt vapo 100 ml

Price: €25.50
Rating: 4.7/5
Reviews: 918
Age: 9y ago

NIKOS SCULPTURE HOMME EDT M 100ML

Price: €25.57
Rating: 4.6/5
Reviews: 645
Age: 9y ago

Nikos Sculpture Mykonos Eau de Parfum Spray 100 ml

Price: €37.03
Rating: 3.8/5
Reviews: 21
Age: 2y ago

Newest

by launch date

Nikos Sculpture Mykonos Eau de Parfum Spray 100 ml

Price: €37.03
Rating: 3.8/5
Reviews: 21
Age: 2y ago

NIKOS SCULPTURE (M) PARFUM 100ML

Price: €36.18
Rating: 4.6/5
Reviews: 226
Age: 2y ago

New Herren Nikolaos Skulptur Eau de Toilette 100 ml Duft Spray

Price: €27.99
Rating: 4.6/5
Reviews: 379
Age: 9y ago

NIKOS SCULPTURE HOMME EDT M 100ML

Price: €25.57
Rating: 4.6/5
Reviews: 645
Age: 9y ago

Nikos - SCULPTURE HOMME edt vapo 100 ml

Price: €25.50
Rating: 4.7/5
Reviews: 918
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Nikos75%
Sculpture25%
Open — no brand owns it (0%)

Skulptur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR8.7%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,698Avg BSR#296

Peak months: Jan, Jul, Aug, Oct, Dec · busiest ÷ quietest = 2.8×

Top Skulptur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sculpture parfum herren39K/yr +3.4%8.1% conv.
nikos sculpture16K/yr +5.7%5.1% conv.
skulptur parfüm herren8K/yr -2.9%7.2% conv.
sculpture parfum5K/yr -14.3%5.3% conv.
nikos sculpture homme6K/yr -0.5%7.1% conv.
sculpture homme3K/yr -4.5%6.2% conv.
sculpture homme 100ml6K/yr -69.7%5.6% conv.

What reviews say buyers love and hate about Skulptur

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Geruch69%

“Guter Geruch”

Preis-Leistungs-Verhältnis15%

“Für den Preis, super”

beworben Vs Tatsächliches Produkt3%

“Erwartung übertroffen”

Geschenk Zweck3%

“war zum verschenken”

Qualität insgesamt2%

“Gutes Produkt”

What buyers complain about

58% of reviews

Haltbarkeit17%

“Haltbarkeit könnte länger sein”

Geruch17%

“Dieses hier riecht nur sehr dezent, hat kaum Charakter”

Hartes Gefühl17%

“Schwierig”

Preis-Leistungs-Verhältnis8%

“Der Preis war der Irrsinn”

Skulptur return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

70%

2Funktionalität insgesamt

3Haltbarkeit

4Qualität insgesamt

5Defekt Material/Teile

Common Skulptur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skulptur 45/100 on Amazon Germany — Skip it. The niche generates €211K/yr across 7 tracked products. Search demand moved -0.6% over the last 90 days.