Is Skulptur profitable to sell on Amazon Germany?

Flapen scores Skulptur 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €211K a year across 7 tracked products. Search demand grew -0.6% in the last 90 days.

How competitive is the Skulptur niche on Amazon Germany?

2 brands and 51 sellers compete in Skulptur on Amazon Germany. The top 5 Skulptur products take 92% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Skulptur?

Skulptur buyers on Amazon Germany complain most about Haltbarkeit, Geruch, and Hartes Gefühl. An estimated 0.4% of orders come back.

When does demand for Skulptur peak?

Search demand for Skulptur on Amazon Germany peaks in Jan–Jul–Aug–Oct–Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Skulptur niche?

Skulptur sells for €29.57 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €25.50 to €37.03. The average product has 1,698 reviews, the count a new listing must catch up to.

Skulptur

Fail

The top 5 brands take 100% of clicks, so Skulptur is a Fail.

Flapen Score: 45
45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size: €211K/yr82K searches / yr
90-day growth: -0.6%search demand this quarter
Competition: 92%top-5 click share · 2 brands · 51 sellers

Flapen Score

Skulptur against its category

The dotted line is the Kosmetik average. Past it, Skulptur is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Skulptur market on Amazon at a glance

Shoppers on Amazon Germany searched for Skulptur 82K times last year and spent an estimated €211K. All 2 brands take every click. Demand peaks in Jan–Jul–Aug–Oct–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €211K a year.

Searches, last 12 months: 82K
Growth, 90 days vs prior 90: -0.6%
Conversion, latest week: 8.7%
Market size, estimated: €211Ka year
Peak month: August2.8× the quietest month
Top search term: sculpture parfum herren39K searches a year

02 · Price

A sale here is worth €29.57.

Listings sell for €29.57 on average, from €25.50 to €37.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At €29.57 that is €22K to €30K a year per listing.

Average price: €29.57inside the $15 to $100 sweet spot
Price range: €25.50–€37.03
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 750–1,000
Revenue per listing a year: €22K–€30K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #296 within Düfte. It carries 1,698 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 14%
Prime listings: 57%
Out of stock, average day: 0.0%
Average rank: #296in Düfte
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 1,698per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Skulptur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Brand 175%
Brand 225%
Open — no brand owns it (0%)

Demand

Skulptur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Jul, Aug, Oct, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Skulptur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sculpture parfum herren39K/yr +3.4%8.1% conv.
nikos sculpture16K/yr +5.7%5.1% conv.
skulptur parfüm herren8K/yr -2.9%7.2% conv.
sculpture parfum5K/yr -14.3%5.3% conv.
nikos sculpture homme6K/yr -0.5%7.1% conv.
sculpture homme3K/yr -4.5%6.2% conv.
sculpture homme 100ml6K/yr -69.7%5.6% conv.

Reviews and returns

What reviews say buyers love and hate about Skulptur

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Geruch”

17%of negative reviews mention “Haltbarkeit”

0.4%of orders come back

“Haltbarkeit könnte länger sein”

A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

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FAQ

Common Skulptur questions

Answered from the same tracked data.

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