Skincare Set
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -26.1% this quarter, so Skincare Set is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 4757
- Market size
- €113K/yr468K searches / yr
- 90-day growth
- -26.1%search demand this quarter
- Competition
- 25%top-5 click share · 45 brands · 143 sellers
Flapen Score
Skincare Set against its category
The dotted line is the Kosmetik average. Past it, Skincare Set is stronger. Inside it, weaker.
Market
The Skincare Set market on Amazon at a glance
Shoppers on Amazon Germany searched for Skincare Set 468K times last year and spent an estimated €113K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €113K a year.
- Searches, last 12 months
- 468K
- Growth, 90 days vs prior 90
- -26.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €113Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- korean skincare set79K searches a year
02 · Price
A sale here is worth €18.50.
Listings sell for €18.50 on average, from €6.19 to €79.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €18.50 that is €0 to €2K a year per listing.
- Average price
- €18.50inside the $15 to $100 sweet spot
- Price range
- €6.19–€79.44
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #129 within Baden & Körperpflege. It carries 961 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 6.1%
- Average rank
- #129in Baden & Körperpflege
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 961per listing
- Listings tracked
- 79
04 · Newcomers
8 of last year's 45 launches cleared the first-year sales bar.
45 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 45
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Skincare Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
45 rising
Sellers
143
Top-5 brand share
35%
Top 20: 79%
Top-5 click share
25%
Top 20: 60%
Open market
60%
- Brand 19%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Skincare Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Skincare Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- korean skincare set79K/yr
- beauty set101K/yr
- kosmetik set44K/yr
- gesichtspflege set damen30K/yr
- beauty set frauen58K/yr
- skincare set teenager mädchen18K/yr
- kosmetik set damen23K/yr
- sakura skincare set13K/yr
- gesichtspflege set18K/yr
- skincare set korea15K/yr
Reviews and returns
What reviews say buyers love and hate about Skincare Set
We read the reviews and the return reasons for every product selling here.
“Produkten mit Irritationen und/oder Unreinheiten reagierte.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skincare Set questions
Answered from the same tracked data.