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Skincare Set

Skincare Set shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47

Market size 27Growth 12Conversion 16Competition 90Returns 99Price range 85Avg price 84Brand share 96Review moat 63Quality gap 48
This niche Category average · 1,260 niches

Is Skincare Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Skincare Set is a €113K/yr Amazon Germany market (468K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Skincare Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.1% over the last 90 days and 1.3% of searches end in a purchase.

€113K

revenue / yr

Units sold / yr8K
Search volume / yr-26.1%468K
Conversion rate1.3%
Avg price€18.50

Who owns the niche?

The top 5 brands hold 35% of demand, so 65% of the market is open.

65%

open market share

Brands · sellers45 · 143
Top-5 product click share25%
Open market65%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 79 products

Sponsored placement91%
New entrants (1y)45· 8 succeeded
Avg rating4.5★
Avg reviews961

Top Skincare Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

143

Top-5 brand share

35%

Top 20: 79%

Top-5 click share

25%

Top 20: 60%

Open market

60%

  • UFkeanlo9%
  • Ultell7%
  • e.l.f.7%
  • Barevel6%
  • OPEIXSAYKOC6%
  • mixsoon5%

Skincare Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume468KCVR1.3%Products79Brands45Top 5 Brands35%OOS Rate6.1%Rating4.5★Reviews961Avg BSR#129
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Top Skincare Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • korean skincare set79K/yr
  • beauty set101K/yr
  • kosmetik set44K/yr
  • gesichtspflege set damen30K/yr
  • beauty set frauen58K/yr
  • skincare set teenager mädchen18K/yr
  • kosmetik set damen23K/yr
  • sakura skincare set13K/yr
  • gesichtspflege set18K/yr
  • skincare set korea15K/yr

What reviews say buyers love and hate about Skincare Set

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Geschenk Zweck24%

Schöne Gift Set

Qualität insgesamt16%

Super Produkte

Geruch10%

Duft

Eignung für Mischhaut8%

Skin care

Preis-Leistungs-Verhältnis5%

definitiv sein Geld wert

What buyers complain about

49% of reviews
Allergien9%

Produkten mit Irritationen und/oder Unreinheiten reagierte.

Geruch9%

Soo stark parfümiert

Qualität insgesamt7%

Qualität ungenügend

Gesamtgröße7%

Sehr kleiner als gedacht also mini Mini Mini Dosen

Preis-Leistungs-Verhältnis5%

bisschen Teuer

Skincare Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Geruch
12%
3Qualität insgesamt
8%
4Auslaufsicher
7%
5beworben Vs Tatsächliches Produkt
6%

Common Skincare Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skincare Set 57/100 on Amazon Germany — Worth a look. The niche generates €113K/yr across 79 tracked products. 8 of 45 products launched in the last 360 days are still selling. Search demand moved -26.1% over the last 90 days.
Search demand for Skincare Set on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.9× the quietest.