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57

skincare set

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 12Conversion 16Competition 90Returns 99Price range 85Avg price 84Brand share 96Review moat 63Quality gap 48

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Price range

Great€6.19–€79.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€18.50

avg listing price — sweet spot $15–$100

Review moat

Good960.99

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€113K

€113K/yr · 468K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, skincare set is a €113K/yr Amazon Germany market (468K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

skincare set market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
€111K–€148K
units × avg price
Conversion rate
1.3%
Avg BSR
#129
Page quality
0%
Prime
97%
Sponsored
91%
Out of stock
6.1%
Avg brand age
33 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

143

Top-5 brand share

35%

Top 20: 79%

Top-5 click share

25%

Top 20: 60%

Open market

60%

  • UFkeanlo9%
  • Ultell7%
  • e.l.f.7%
  • Barevel6%
  • OPEIXSAYKOC6%
  • mixsoon5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Top skincare set search terms

  • korean skincare set79K/yr
  • beauty set101K/yr
  • kosmetik set44K/yr
  • gesichtspflege set damen30K/yr
  • beauty set frauen58K/yr
  • skincare set teenager mädchen18K/yr
  • kosmetik set damen23K/yr
  • sakura skincare set13K/yr
  • gesichtspflege set18K/yr
  • skincare set korea15K/yr
All search terms

Top skincare set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€5K6%€7K8%€9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about skincare set

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck24%

“Schöne Gift Set”

Qualität insgesamt16%

“Super Produkte”

Geruch10%

“Duft”

Eignung für Mischhaut8%

“Skin care”

Preis-Leistungs-Verhältnis5%

“definitiv sein Geld wert”

Feucht/Trocken4%

“Schon nach kurzer Zeit wirkt meine Haut deutlich hydratisierter, glatter und strahlender”

Eignung für trockene Haut4%

“SKIN Hydrated Ever After Skincare überzeugt”

Weiches Gefühl4%

“Fühlt sich gut an, weiche Haut”

Gesamtgröße2%

“Passt alles”

Benutzerfreundlichkeit2%

“leicht verständliche Routine für Einsteigerinnen.”

What buyers complain about

Allergien9%

“Produkten mit Irritationen und/oder Unreinheiten reagierte.”

Geruch9%

“Soo stark parfümiert”

Qualität insgesamt7%

“Qualität ungenügend”

Gesamtgröße7%

“Sehr kleiner als gedacht also mini Mini Mini Dosen”

Preis-Leistungs-Verhältnis5%

“bisschen Teuer”

Eignung für Mischhaut3%

“Nichts für Mischhaut”

beworben Vs Tatsächliches Produkt3%

“Sind nicht alles wie bei Foto angekommen”

Feucht/Trocken2%

“Wschlotion macht die Haut extrem trocken”

Eignung für trockene Haut2%

“Da meine Haut je nach Wetterlage mal trocken und mal etwas öliger ist, war die Auswahl in diesem Set perfekt für mich”

Inhaltsstoffe – insgesamt1%

“keine Inhaltsstoffe angegeben”

Top return reasons

Gesamtgröße30%
Geruch12%
Qualität insgesamt8%
Auslaufsicher7%
beworben Vs Tatsächliches Produkt6%
Defekt Material/Teile5%
Preis-Leistungs-Verhältnis4%
Funktionalität insgesamt4%
Feucht/Trocken4%
Inhaltsstoffe – insgesamt3%

Common questions

Is skincare set profitable to sell on Amazon Germany?
The niche generates €113K/yr across 79 tracked products. 8 of 45 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the skincare set niche?
45 brands and 143 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in skincare set?
Top complaints mined from reviews: Allergien, Geruch, Qualität insgesamt. The return rate is 0.3%.
When does demand for skincare set peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the skincare set niche?
Listings span €6.19–€79.44; the average listing price is €18.50 (sweet spot $15–$100). The average incumbent carries 961 reviews — the moat a new listing must climb.