Silk Scrunchie

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €105K a year.

Searches, last 12 months

295K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

4.4%

Market size, estimated

€105Ka year

Peak month

January1.8× the quietest month

Top search term

seiden scrunchie47K searches a year

Listings sell for €8.18 on average, from €4.20 to €16.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €8.18 that is €4K to €6K a year per listing.

Average price

€8.18under the $15 to $100 sweet spot

Price range

€4.20–€16.44

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

€4K–€6K

Returns

1.0%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #56 within Haarschmuck. It carries 11,500 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#56in Haarschmuck

Average rating

4.53 starsAmazon Germany average 4.37 stars

Average reviews

11,500per listing

Listings tracked

21

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months