Silk Scrunchie
prices mostly outside the sweet spot ($4.20–$16.44) — Silk Scrunchie doesn't clear our bar today.
Flapen Score
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Is Silk Scrunchie profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Silk Scrunchie is a €105K/yr Amazon Germany market (295K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Silk Scrunchie: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.9% over the last 90 days and 4.4% of searches end in a purchase.
€105K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Silk Scrunchie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kitsch Satin Haargummi Damen Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Schwarz 5 Stück
- Price
- €5.28
- Rating
- 4.4/5
- Reviews
- 55,575
- Age
- 6y ago
Umisleep 3er Set 100% Mulberry Seiden Scrunchies für Damen Sanfte Haargummis für weniger Frizz & Haarbruch Elastische Haargummis ohne Abdrücke (Rosa+Schwarz+Champagner)
- Price
- €9.66
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago
(8 Stück) Lolalet Haargummis Seide Scrunchies für Damen Premium Satin Haargummis Weiche Elastische Silk Pferdeschwanzhalter für Damen Frauen Mädchen Haarschmuck 8 Farben -Stil A
- Price
- €5.87
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 3y ago
3 Stück Seiden Haargummis Damen 100% reine Maulbeerseide 16 Momme Seide Haarringe mit Gummiband Haargummis für Damen und Mädchen Silk Scrunchies Geschenk für Frauen
- Price
- €8.49
- Rating
- 4.5/5
- Reviews
- 1,062
- Age
- 5y ago
Umisleep 3er Set 100% Mulberry Seiden Scrunchies für Damen Sanfte Haargummis für weniger Frizz & Haarbruch Elastische Haargummis ohne Abdrücke (Rosa+Champagner+Pflaumenlila)
- Price
- €9.51
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago
Trending
90-day click momentum
Litbear Seiden Scrunchies 3er-Pack 100% Maulbeerseide Scrunchies XL Große Haargummis Damen Seidenhaargummi gegen Frizz & Haarbruch sanfter Halt für Frisuren
- Price
- €12.88
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2mo ago
lulir Haargummi Damen 4 Stück Seide Haargummi 100% Pure Mulberry Seiden Scrunchie 16 Momme Scrunchies Haargummi Weiche Elastische für Haarpflege mit Geschenkbox(Beige Braun Gold Schwarz)
- Price
- €5.93
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 6mo ago
4 Stück 100% Maulbeerseide Seiden Scrunchies für Hair Homie Damen Muttertagsgeschenke Haargummis Sanfte Zopfgummi Seidenhaargummis Zum Schlafen Keine Schäden Haare Nachts Schützen
- Price
- €7.91
- Rating
- 4.4/5
- Reviews
- 567
- Age
- 1y ago
Litbear Seiden Scrunchies 3er Set Haargummi Seide aus 100% reiner Maulbeerseide Seidenhaargummis Damen in 3 Größen Silk Scrunchie zum Schlafen sanft zum Haar gegen Haarbruch
- Price
- €8.85
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 9mo ago
Umisleep Upgraded XXL Oversized 100% Maulbeerseide Scrunchies für Damen Sanfte Haargummis für dickes & langes Haar gegen Frizz & Haarbruch ohne Abdrücke 2er Set in Rosa & Champagner
- Price
- €12.03
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 10mo ago
Newest
by launch dateLitbear Seiden Scrunchies 3er-Pack 100% Maulbeerseide Scrunchies XL Große Haargummis Damen Seidenhaargummi gegen Frizz & Haarbruch sanfter Halt für Frisuren
- Price
- €12.88
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2mo ago
lulir Haargummi Damen 4 Stück Seide Haargummi 100% Pure Mulberry Seiden Scrunchie 16 Momme Scrunchies Haargummi Weiche Elastische für Haarpflege mit Geschenkbox(Beige Braun Gold Schwarz)
- Price
- €5.93
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 6mo ago
Litbear Seiden Scrunchies 3er Set Haargummi Seide aus 100% reiner Maulbeerseide Seidenhaargummis Damen in 3 Größen Silk Scrunchie zum Schlafen sanft zum Haar gegen Haarbruch
- Price
- €8.85
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 9mo ago
Umisleep Upgraded XXL Oversized 100% Maulbeerseide Scrunchies für Damen Sanfte Haargummis für dickes & langes Haar gegen Frizz & Haarbruch ohne Abdrücke 2er Set in Rosa & Champagner
- Price
- €12.03
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 10mo ago
Umisleep 3er Set 100% Mulberry Seiden Scrunchies für Damen Sanfte Haargummis für weniger Frizz & Haarbruch Elastische Haargummis ohne Abdrücke (Rosa+Schwarz+Champagner)
- Price
- €9.66
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
16
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
14%
- Kitsch27%
- Umisleep21%
- Lolalet17%
- Michooyel7%
- LitBear7%
- WantGor6%
- Open — no brand owns it (6 brands, 14%)
Silk Scrunchie demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.8×
Top Silk Scrunchie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- seiden scrunchie47K/yr
- seiden haargummi41K/yr
- haargummi seide37K/yr
- satin haargummi26K/yr
- scrunchies seide22K/yr
- seidenhaargummis zum schlafen12K/yr
- satin scrunchie13K/yr
- silk scrunchie16K/yr
- scrunchie seide12K/yr
- seide haargummi14K/yr
What reviews say buyers love and hate about Silk Scrunchie
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Noch verbesserungsfähig”
“Klassisches Schwarz, elegant und vielseitig – perfekt passend zu jedem Outfit und jeder Frisur”
“Schöne Basic Haargummis”
“🌿 Auch über Nacht oder beim lockeren Zusammenbinden sind sie sehr angenehm”
“Elastisch, Elegant und genau richtig für meine haarstruktur”
What buyers complain about
64% of reviews“Eher für dünner haare”
“Schlechter Halt”
“Schlechte Qualität”
“Darauf gestoßen war ich, weil der Stoff recht schnell an der Naht gerissen war”
“sind nicht dehnbar genug für mich”
Silk Scrunchie return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silk Scrunchie questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
