Is Silk Scrunchie profitable to sell on Amazon Germany?

Flapen scores Silk Scrunchie 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €105K a year across 21 tracked products. 1 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -8.9% in the last 90 days.

How competitive is the Silk Scrunchie niche on Amazon Germany?

12 brands and 16 sellers compete in Silk Scrunchie on Amazon Germany. The top 5 Silk Scrunchie products take 58% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Silk Scrunchie?

Silk Scrunchie buyers on Amazon Germany complain most about Eignung für kurzes Haar, Griff, and Qualität insgesamt. An estimated 1.0% of orders come back.

When does demand for Silk Scrunchie peak?

Search demand for Silk Scrunchie on Amazon Germany peaks in Jan, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Silk Scrunchie niche?

Silk Scrunchie sells for €8.18 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.20 to €16.44. The average product has 11,500 reviews, the count a new listing must catch up to.

Silk Scrunchie

Fail

Prices span $4.20–$16.44, mostly outside the sweet spot, so Silk Scrunchie is a Fail.

Flapen Score: 39
39 / 100Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Market size: €105K/yr295K searches / yr
90-day growth: -8.9%search demand this quarter
Competition: 58%top-5 click share · 12 brands · 16 sellers

Flapen Score

Silk Scrunchie against its category

The dotted line is the Kosmetik average. Past it, Silk Scrunchie is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Silk Scrunchie market on Amazon at a glance

Shoppers on Amazon Germany searched for Silk Scrunchie 295K times last year and spent an estimated €105K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €105K a year.

Searches, last 12 months: 295K
Growth, 90 days vs prior 90: -8.9%
Conversion, latest week: 4.4%
Market size, estimated: €105Ka year
Peak month: January1.8× the quietest month
Top search term: seiden scrunchie47K searches a year

02 · Price

A sale here is worth €8.18.

Listings sell for €8.18 on average, from €4.20 to €16.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €8.18 that is €4K to €6K a year per listing.

Average price: €8.18under the $15 to $100 sweet spot
Price range: €4.20–€16.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€6K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #56 within Haarschmuck. It carries 11,500 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 8.0%
Average rank: #56in Haarschmuck
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 11,500per listing
Listings tracked: 21

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Silk Scrunchie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

14%

Brand 127%
Brand 221%
Brand 317%
Brand 47%
Brand 57%
Brand 66%
Open — no brand owns it (6 brands, 14%)

Demand

Silk Scrunchie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Silk Scrunchie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

seiden scrunchie47K/yr +7.4%4.5% conv.
seiden haargummi41K/yr -27.0%4.6% conv.
haargummi seide37K/yr -6.8%4.8% conv.
satin haargummi26K/yr -38.3%3.8% conv.
scrunchies seide22K/yr +1.5%3.3% conv.
seidenhaargummis zum schlafen12K/yr +32.0%7.0% conv.
satin scrunchie13K/yr +9.0%4.5% conv.
silk scrunchie16K/yr -29.6%3.5% conv.
scrunchie seide12K/yr +11.9%3.1% conv.
seide haargummi14K/yr -22.6%3.6% conv.

Reviews and returns

What reviews say buyers love and hate about Silk Scrunchie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Eignung für kurzes Haar”

1.0%of orders come back

“Eher für dünner haare”

A buyer, on “Eignung für kurzes Haar”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Silk Scrunchie questions

Answered from the same tracked data.

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