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silicone body scrubber

Skip it

Soft demand (-30.8% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 10Conversion 61Competition 24Returns 97Price range 31Avg price 23Brand share 41Review moat 24Quality gap 73

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay€5.34–€19.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad6,046.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.33

avg listing price — sweet spot $15–$100

Market size

Bad€58K

€58K/yr · 130K searches

Growth

Bad-30.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, silicone body scrubber is a €58K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

silicone body scrubber market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€50K–€67K
units × avg price
Conversion rate
5.4%
Avg BSR
#67
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
5.9%
Avg brand age
31 months
Avg seller age
185 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • INNERNEED30%
  • VWMYQ25%
  • Sndyi9%
  • Manscaped Refining The Gentleman9%
  • Alyvisun7%
  • Pyroclasia4%
  • Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -30.8% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9×

Top silicone body scrubber search terms

  • silicone body scrubber25K/yr
  • body scrubber15K/yr
  • silikon bürste10K/yr
  • silikonbürste9K/yr
  • silicone scrubber8K/yr
  • silikon duschbürste8K/yr
  • silikon körperbürste8K/yr
  • silikon schwamm6K/yr
  • rückenbürste silikon4K/yr
  • körperbürste silikon5K/yr
All search terms

Top silicone body scrubber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€17K40%€23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about silicone body scrubber

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Top Produkt”

Weiches Gefühl14%

“Sehr schöne weiche Duschbürste”

Einfache Reinigung9%

“Hygienischer Silikon-Körperwäscher für sanfte Reinigung, effektives Peeling & komfortable Anwendung”

Komfort insgesamt8%

“Komfortable Anwendung”

Gesamtgröße7%

“Passt”

beworben Vs Tatsächliches Produkt5%

“Besser als erwartet”

Benutzerfreundlichkeit4%

“Praktisch”

Reinigung3%

“Sanfte Reinigung & top Qualität”

Massagequalität3%

“Weich und trotzdem hat sie eine gute Massagewirkung”

Preis-Leistungs-Verhältnis3%

“Ja einfach top für den Preis”

What buyers complain about

Haltbarkeit20%

“Kein halbes Jahr nach Kauf brach der Rahmen der Bürste”

Benutzerfreundlichkeit17%

“Unpraktisch”

beworben Vs Tatsächliches Produkt13%

“Produktbild ist irreführend”

Hartes Gefühl11%

“zu weich”

Hautgesundheit7%

“man spürt deutlich die Reibung auf der Haut.”

Griff7%

“Bürstenkopf rutscht immer wieder raus”

Gesamtgröße7%

“Der Kopf ist zu klein der Stiel zu kurz, nicht hilfreich”

Geruch3%

“stinkt extrem nach Chemikalien”

Qualität insgesamt3%

“Minderwertig”

Top return reasons

Weiches Gefühl31%
Gesamtgröße13%
Funktionalität insgesamt9%
Hartes Gefühl6%
Materialqualität6%
beworben Vs Tatsächliches Produkt5%
Qualität insgesamt5%
Defekt Material/Teile3%
Haltbarkeit2%
Geruch2%

Common questions

Is silicone body scrubber profitable to sell on Amazon Germany?
The niche generates €58K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (38/100).
How competitive is the silicone body scrubber niche?
12 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in silicone body scrubber?
Top complaints mined from reviews: Haltbarkeit, Benutzerfreundlichkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.6%.
When does demand for silicone body scrubber peak?
Demand peaks in Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the silicone body scrubber niche?
Listings span €5.34–€19.43; the average listing price is €8.33 (sweet spot $15–$100). The average incumbent carries 6,046 reviews — the moat a new listing must climb.