Is silbershampoo profitable to sell on Amazon Germany?

The niche generates €779K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the silbershampoo niche?

12 brands and 119 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in silbershampoo?

Top complaints mined from reviews: Feucht/Trocken, Farbe, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for silbershampoo peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the silbershampoo niche?

Listings span €2.46–€19.18; the average listing price is €10.93 (sweet spot $15–$100). The average incumbent carries 12,320 reviews — the moat a new listing must climb.

silbershampoo

Worth a look

Shows low returns (0.1%), but a deep review moat (12,320 avg reviews) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Market size

Good€779K

€779K/yr · 733K searches

Avg price

Okay€10.93

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Price range

Okay€2.46–€19.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad12,319.61

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, silbershampoo is a €779K/yr Amazon Germany market (733K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

silbershampoo market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: €656K–€874K; units × avg price
Conversion rate: 9.7%
Avg BSR: #203
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

119

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

FANOLA59%
L'Oréal Professionnel Paris7%
Wella Professionals7%
Olaplex5%
KÉRASTASE4%
Beiersdorf4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top silbershampoo search terms

silbershampoo317K/yr +1.9%6.9% conv.
fanola no yellow shampoo111K/yr +3.1%13.7% conv.
fanola61K/yr +4.0%4.7% conv.
silver shampoo46K/yr -8.0%4.1% conv.
silbershampoo anti gelbstich31K/yr +4.9%7.8% conv.
purple shampoo23K/yr -8.5%4.5% conv.
fanola no yellow16K/yr +24.6%9.2% conv.
anti gelbstich shampoo21K/yr -7.5%5.6% conv.
no yellow shampoo21K/yr -7.5%7.9% conv.
lila shampoo16K/yr +9.6%5.7% conv.

All search terms

Top silbershampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fanola No yellow Silber-Glanz-Shampoo Anti-Gelbstich 350 ml

FANOLA€6.464.5★8,955 rev

Fanola No yellow Silber-Glanz-Shampoo Anti-Gelbstich 1L (1er Pack)

FANOLA€12.684.6★97,588 rev

Wella Professionals INVIGO BLONDE RECHARGE Shampoo Für blondes Haar Farbschutz & Neutralisierung Silbershampoo 500 ml

Wella Professionals€10.894.5★546 rev

Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralisiert Gelbstich & Stärkt | Repariert Haarschäden & Spendet Feuchtigkeit 250 mL

Olaplex€16.234.5★4,788 rev

LOréal Professionnel Anti-Gelbstich Haarshampoo für weißes graues & blondiertes Haar Violett-Pigmente Serie Expert Silver Shampoo 500 ml

L'Oréal Professionnel Paris€17.064.6★11,188 rev

Newest

by launch date

John Frieda Violet Crush Intensiv Silber Shampoo Inhalt: 250 ml Haartyp: blond mit Gelbstich (natürlich coloriert oder gesträhnt)

John Frieda€7.6529 rev

4mo ago

NIVEA Blonde Silver Farbglanz Shampoo (250 ml) Silbershampoo frischt blondes silbernes & graues Haar auf pflegendes Haarshampoo mit Kornblumenextrakt und Biotin

Beiersdorf€2.46181 rev

1y ago

Schwarzkopf Professional BLONDME Bond Repair Purple Shampoo Cool Haarshampoo Neutralisiert Gelbtöne Für Gefärbtes Aufgehelltes Blondiertes Haar Reinigend Und Pflegend 300 ml

BlondMe€10.22373 rev

1y ago

Jean & Len Silbershampoo Silberweide & Cassis vegane Pflegeformel für graues blondes blondiertes & weißes Haar mit violetten Pigmenten & Anti-Gelbstich-Effekt ohne Parabene & Silikone 300 ml

Jean & Len€3.24274 rev

2y ago

Wella Professionals INVIGO BLONDE RECHARGE Shampoo Für blondes Haar Farbschutz & Neutralisierung Silbershampoo 500 ml

Wella Professionals€10.89546 rev

2y ago

What buyers say about silbershampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Eignung für gefärbtes Haar11%

“Bestes Silbershampoo für blonde Haare”

Preis-Leistungs-Verhältnis8%

“Für mich definitiv sein Geld wert”

beworben Vs Tatsächliches Produkt7%

“Macht was er soll”

Geruch7%

“der Duft dezent”

Farbe5%

“Coloration”

Eignung für lockiges Haar4%

“Geiler Shampoo für blondiertes Haar”

Helligkeit/Glanz/Glühen4%

“Super, macht einen schönen Glanz und nimmt den Gelbstich”

Weiches Gefühl3%

“es macht das Haar sehr geschmeidig”

Eignung für trockene Haut3%

“Es ist ein Shampoo, wer es regelmäßig verwendet hat einen schönen kühlen Effekt”

What buyers complain about

Feucht/Trocken16%

“werden nicht wie bei üblichen Shampoos Trocken.”

Farbe13%

“Effekt hält nicht mehr so lange wie beim no yellow”

Preis-Leistungs-Verhältnis10%

“Teuer”

Eignung für gefärbtes Haar9%

“Meine Haare sind weiterhin gelb”

Geruch6%

“nur der Geruch ist gewöhnungsbedürftig”

Allergien5%

“Kopfhaut juckt nach Verwendung”

Funktionalität insgesamt4%

“Wenig Wirkung”

Qualität insgesamt3%

“Shampoo aber tdm jetzt nicht das beste!”

beworben Vs Tatsächliches Produkt2%

“Wirkt nicht so gut wie beschrieben”

Haarverwandt2%

“ohne Spülung danach wird es schwer die Haare durch zu kämmen”

Common questions

Is silbershampoo profitable to sell on Amazon Germany?: The niche generates €779K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the silbershampoo niche?: 12 brands and 119 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in silbershampoo?: Top complaints mined from reviews: Feucht/Trocken, Farbe, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for silbershampoo peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the silbershampoo niche?: Listings span €2.46–€19.18; the average listing price is €10.93 (sweet spot $15–$100). The average incumbent carries 12,320 reviews — the moat a new listing must climb.