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Silbershampoo

Silbershampoo shows low returns (0.1%), but a deep review moat (12,320 avg reviews) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 72Growth 28Conversion 86Competition 34Returns 100Price range 25Avg price 41Brand share 37Review moat 20Quality gap 35
This niche Category average · 1,260 niches

Is Silbershampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Silbershampoo is a €779K/yr Amazon Germany market (733K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Silbershampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.4% over the last 90 days and 9.7% of searches end in a purchase.

€779K

revenue / yr

Units sold / yr80K
Search volume / yr+2.4%733K
Conversion rate9.7%
Avg price€10.93

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 119
Top-5 product click share65%
Open market17%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews12,320

Top Silbershampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€78K€156K€234K€312K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

119

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

  • FANOLA59%
  • L'Oréal Professionnel Paris7%
  • Wella Professionals7%
  • Olaplex5%
  • KÉRASTASE4%
  • Beiersdorf4%
  • Open — no brand owns it (6 brands, 13%)

Silbershampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume733KCVR9.7%Products18Brands12Top 5 Brands83%OOS Rate0.0%Rating4.5★Reviews12,320Avg BSR#203
25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Silbershampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silbershampoo317K/yr
  • fanola no yellow shampoo111K/yr
  • fanola61K/yr
  • silver shampoo46K/yr
  • silbershampoo anti gelbstich31K/yr
  • purple shampoo23K/yr
  • fanola no yellow16K/yr
  • anti gelbstich shampoo21K/yr
  • no yellow shampoo21K/yr
  • lila shampoo16K/yr

What reviews say buyers love and hate about Silbershampoo

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt22%

Super Produkt

Eignung für gefärbtes Haar11%

Bestes Silbershampoo für blonde Haare

Preis-Leistungs-Verhältnis8%

Für mich definitiv sein Geld wert

beworben Vs Tatsächliches Produkt7%

Macht was er soll

Geruch7%

der Duft dezent

What buyers complain about

71% of reviews
Feucht/Trocken16%

werden nicht wie bei üblichen Shampoos Trocken.

Farbe13%

Effekt hält nicht mehr so lange wie beim no yellow

Preis-Leistungs-Verhältnis10%

Teuer

Eignung für gefärbtes Haar9%

Meine Haare sind weiterhin gelb

Geruch6%

nur der Geruch ist gewöhnungsbedürftig

Common Silbershampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silbershampoo 50/100 on Amazon Germany — Worth a look. The niche generates €779K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.4% over the last 90 days.
Search demand for Silbershampoo on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.