Is shellac set profitable to sell on Amazon Germany?

The niche generates €339K/yr across 53 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the shellac set niche?

21 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in shellac set?

Top complaints mined from reviews: Farbe, Haltbarkeit, Lackqualität. The return rate is 0.6%.

When does demand for shellac set peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the shellac set niche?

Listings span €3.23–€38.96; the average listing price is €9.84 (sweet spot $15–$100). The average incumbent carries 3,128 reviews — the moat a new listing must climb.

shellac set

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good€3.23–€38.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€339K

€339K/yr · 2.3M searches

Review moat

Okay3,128.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.84

avg listing price — sweet spot $15–$100

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, shellac set is a €339K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

shellac set market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: €394K–€492K; units × avg price
Conversion rate: 1.5%
Avg BSR: #40
Page quality: 0%
Prime: 98%
Sponsored: 83%
Out of stock: 5.2%
Avg brand age: 42 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

34%

ROSALIND16%
Vishine14%
TOMICCA11%
Shining She10%
NÉONAIL8%
VANREESA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top shellac set search terms

uv nagellack680K/yr +1.9%1.3% conv.
shellac nagellack201K/yr +12.6%1.4% conv.
uv nagellack set193K/yr +0.5%1.0% conv.
gel nagellack uv151K/yr -1.8%1.6% conv.
uv gel nagellack113K/yr +15.3%1.4% conv.
shellac116K/yr +9.5%1.1% conv.
nagellack set136K/yr -10.7%0.3% conv.
uv lack95K/yr +10.2%0.9% conv.
gel nagellack72K/yr +12.8%0.9% conv.
gel nail polish64K/yr +2.6%1.1% conv.

All search terms

Top shellac set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROSALIND UV Nagellack Set 48 Stück Weiß Rosa Violett Rot Grün Blau Gel Nagellack Soak-Off Mini UV Farbgel Gelnägel für Nagel Design Gel Nail Polish Frühling Sommer Geschenk

ROSALIND€21.754.2★1,271 rev

Vishine Semi-permanenter Gel-Nagellack Transparent Glitzer Rosa Nude Jelly Milky Glitter Nagellack Soak-Off UV LED Nude Für Nagelstudio DIY Zuhause 8ml

Vishine€4.184.4★2,622 rev

Shining She UV Nagellack 10 Farben Nude Beige Rot Dunkelviolett Dunkelrot Braun Golden Glitzer Gel Nagellack Soak-Off UV nagellack Set für Anfänger DIY Nail Art Set 8ml

Shining She€11.844.1★1,159 rev

TOMICCA UV Nagellack Set 4 Farben Milchig Weiß Rosa Gel Nagellack Für UV Lampe Soak-Off UV/LED für Nagelstudio & DIY Home 8ML

TOMICCA€7.644.1★6,172 rev

VANREESA U V Nagellack Set 50 Stück Gel Nagellack Set mit Unterlack und Überlack 45 Farben Gelnägel Starterset Rosa Lila Schwarz Maniküre Kit Soak off Gel Nail Polish Geschenk für Frauen

VANREESA€18.914.2★689 rev

Newest

by launch date

NÉONAIL UV Nagellack - Base Coat Gel UV - Baby Boomer Nude Base 7 2 ml - Unterlack Für Nägel - Lack - Gel Nägel - NÉONAIL Modeling Base

NÉONAIL€7.321,896 rev

10mo ago

NÉONAIL UV Nagellack 7 2 ml - Rot - Ripe Cherry - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign

NÉONAIL€6.561,246 rev

11mo ago

ROSALIND UV Nagellack Set 48 Stück Weiß Rosa Violett Rot Grün Blau Gel Nagellack Soak-Off Mini UV Farbgel Gelnägel für Nagel Design Gel Nail Polish Frühling Sommer Geschenk

ROSALIND€21.751,271 rev

1y ago

TOMICCA UV Nagellack Set 4 Farben Milchig Weiß Rosa Gel Nagellack Für UV Lampe Soak-Off UV/LED für Nagelstudio & DIY Home 8ML

TOMICCA€7.646,172 rev

1y ago

ROSALIND UV Nagellack Set 48 Stück Gel Nagellack Pastell Weiß Gelb Grün Blau Farbgel Gelnägel Soak-Off Mini UV Lila Rosa Orange Frühling Sommer Nagel Gel Nail Polish Geschenk

ROSALIND€21.351,271 rev

1y ago

What buyers say about shellac set

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe24%

“Farben wie auf den Fotos”

Qualität insgesamt16%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“Preis-Leistung super”

Haltbarkeit6%

“und hält”

Benutzerfreundlichkeit5%

“Einfache Handhabung”

Einfache Anwendung4%

“Super anwendbar”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

Lackqualität4%

“während der Top Coat ein wunderschönes, langanhaltendes Hochglanz-Finish verleiht.”

Helligkeit/Glanz/Glühen4%

“Shine in white natural”

Pinselqualität3%

“Super Pinsel”

What buyers complain about

Farbe13%

“Könnten mehr beige und hellrosa Töne sein”

Haltbarkeit11%

“Hält keine zwei Tage”

Lackqualität10%

“Lack hält nicht lange”

Qualität insgesamt9%

“Sehr schlechte Qualität”

Abdeckung7%

“Nicht so deckend”

Dicke5%

“Dick flüssig”

Gesamtgröße4%

“Außerdem sind die Fläschchen mini klein”

Hartes Gefühl4%

“Zu grob”

Preis-Leistungs-Verhältnis4%

“Geldverschwendung”

Geruch3%

“Stinkt”

Top return reasons

Farbe24%

Qualität insgesamt12%

Lackqualität11%

Funktionalität insgesamt9%

Gesamtgröße7%

Haltbarkeit5%

Auslaufsicher4%

beworben Vs Tatsächliches Produkt4%

Feucht/Trocken2%

Dicke2%

Common questions

Is shellac set profitable to sell on Amazon Germany?: The niche generates €339K/yr across 53 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the shellac set niche?: 21 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in shellac set?: Top complaints mined from reviews: Farbe, Haltbarkeit, Lackqualität. The return rate is 0.6%.
When does demand for shellac set peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the shellac set niche?: Listings span €3.23–€38.96; the average listing price is €9.84 (sweet spot $15–$100). The average incumbent carries 3,128 reviews — the moat a new listing must climb.

shellac set

shellac set market data

Competition & brand share

Demand & seasonality

Top shellac set search terms

Top shellac set products on Amazon

Top sellers

Newest

Trending

What buyers say about shellac set

What buyers love

What buyers complain about

Top return reasons

Common questions

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