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Shellac Set

Shellac Set shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 47

Market size 53Growth 29Conversion 19Competition 83Returns 97Price range 67Avg price 32Brand share 76Review moat 34Quality gap 78
This niche Category average · 1,260 niches

Is Shellac Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Shellac Set is a €339K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 58/100.

Shellac Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.5% over the last 90 days and 1.5% of searches end in a purchase.

€339K

revenue / yr

Units sold / yr50K
Search volume / yr+3.5%2.3M
Conversion rate1.5%
Avg price€9.84

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 37
Top-5 product click share32%
Open market41%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement83%
New entrants (1y)7· 3 succeeded
Avg rating4.3★
Avg reviews3,128

Top Shellac Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€10K€20K€31K€41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

37

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

34%

  • ROSALIND16%
  • Vishine14%
  • TOMICCA11%
  • Shining She10%
  • NÉONAIL8%
  • VANREESA7%

Shellac Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR1.5%Products53Brands21Top 5 Brands59%OOS Rate5.2%Rating4.3★Reviews3,128Avg BSR#40
80K60KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Shellac Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • uv nagellack680K/yr
  • shellac nagellack201K/yr
  • uv nagellack set193K/yr
  • gel nagellack uv151K/yr
  • uv gel nagellack113K/yr
  • shellac116K/yr
  • nagellack set136K/yr
  • uv lack95K/yr
  • gel nagellack72K/yr
  • gel nail polish64K/yr

What reviews say buyers love and hate about Shellac Set

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Farbe24%

Farben wie auf den Fotos

Qualität insgesamt16%

Super Produkt

Preis-Leistungs-Verhältnis10%

Preis-Leistung super

Haltbarkeit6%

und hält

Benutzerfreundlichkeit5%

Einfache Handhabung

What buyers complain about

69% of reviews
Farbe13%

Könnten mehr beige und hellrosa Töne sein

Haltbarkeit11%

Hält keine zwei Tage

Lackqualität10%

Lack hält nicht lange

Qualität insgesamt9%

Sehr schlechte Qualität

Abdeckung7%

Nicht so deckend

Shellac Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
24%
2Qualität insgesamt
12%
3Lackqualität
11%
4Funktionalität insgesamt
9%
5Gesamtgröße
7%

Common Shellac Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shellac Set 58/100 on Amazon Germany — Worth a look. The niche generates €339K/yr across 53 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved +3.5% over the last 90 days.
Search demand for Shellac Set on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.