Sheabutter
Sheabutter shows low returns (0.6%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Flapen Score
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Is Sheabutter profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Sheabutter is a €576K/yr Amazon Germany market (544K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Sheabutter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.5% over the last 90 days and 8.6% of searches end in a purchase.
€576K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Sheabutter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PraNaturals 100% Bio Sheabutter 300ml Rohes unraffiniertes Extra Virgin A-Grade African Pure Elfenbein All-Natural glatte Shea-Nuss-Lippenbalsam-Körperbutter für alle Hauttypen
- Price
- €8.18
- Rating
- 4.4/5
- Reviews
- 12,206
- Age
- 8y ago
Bio Sheabutter 1 kg (2×500 g im Glas) 100% rein neutral & geruchlos beste Lebensmittelqualität Karitébutter vegan
- Price
- €14.37
- Rating
- 4.6/5
- Reviews
- 1,365
- Age
- 8y ago
Alteya Organic Bio Sheabutter 300 g USDA Organic Zertifiziert 100% Rein Vegan alle Hauttypen Natürliche Körperbutter - Gesicht Lippen Haare - Pflegt Schützt Befeuchtet
- Price
- €9.87
- Rating
- 4.5/5
- Reviews
- 3,728
- Age
- 9y ago
Naissance Sheabutter BIO (Nr. 306) 500g - rein und natürlich unraffiniert BIO zertifiziert handgeknetet vegan & parfümfrei - ethisch und nachhaltig hergestellt aus Ghana
- Price
- €13.44
- Rating
- 4.1/5
- Reviews
- 11,201
- Age
- 14y ago
wesentlich. Sheabutter BIO 100g | 100% reines Naturprodukt für Creme und Kosmetik | naturrein im Glastiegel | pure Körperpflege
- Price
- €9.31
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 8y ago
Trending
90-day click momentum
Sheabutter Unraffiniert Bio & Roh 120ml Organic Shea Butter reine Sheabutter mit den Vitaminen A E und F Natürliche Feuchtigkeitspflege Vegan für alle Hauttypen Premium Shea Butter für Kosmetik (1)
- Price
- €8.58
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 4mo ago
PraNaturals 100% Bio Sheabutter 300ml Rohes unraffiniertes Extra Virgin A-Grade African Pure Elfenbein All-Natural glatte Shea-Nuss-Lippenbalsam-Körperbutter für alle Hauttypen
- Price
- €8.18
- Rating
- 4.4/5
- Reviews
- 12,206
- Age
- 8y ago
Sheabutter Unraffiniert Bio & Roh - 100% Reine Sheabutter Bio für Kosmetik Körper & Haare Natürliche Feuchtigkeitspflege Vegan für alle Hauttypen 120g
- Price
- €7.50
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago
Organic Shea Butter rohe unraffinierte Sheabutter mit den Vitaminen A E und F pflegt beruhigt und macht trockene Haut weich natürliche Feuchtigkeitsversorgung reine Sheabutter
- Price
- €7.64
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 9mo ago
Naissance Sheabutter Raffiniert (Nr.305) 1kg - Rein Natürlich - für DIY-Schönheitsrezepte Körper Gesicht Haare Haut Kosmetik Lippenpflege
- Price
- €12.55
- Rating
- 4.6/5
- Reviews
- 1,241
- Age
- 9y ago
Newest
by launch dateSheabutter Unraffiniert Bio & Roh 120ml Organic Shea Butter reine Sheabutter mit den Vitaminen A E und F Natürliche Feuchtigkeitspflege Vegan für alle Hauttypen Premium Shea Butter für Kosmetik (1)
- Price
- €8.58
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 4mo ago
Organic Shea Butter rohe unraffinierte Sheabutter mit den Vitaminen A E und F pflegt beruhigt und macht trockene Haut weich natürliche Feuchtigkeitsversorgung reine Sheabutter
- Price
- €7.64
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 9mo ago
Sheabutter Unraffiniert Bio & Roh - 100% Reine Sheabutter Bio für Kosmetik Körper & Haare Natürliche Feuchtigkeitspflege Vegan für alle Hauttypen 120g
- Price
- €7.50
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago
purSHEA-Bio Sheabutter (2x500ml) GLAS-Unraffiniert -Naturbelassen Ohne Zusätze Vegan Parfümfrei- 100% Reine Bio-Sheabutter Plastikfrei im Glas -Shea Butter- Premium Qualität (A+)
- Price
- €20.77
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 3y ago
Bio Sheabutter 500 g im Glas 100% rein beste Lebensmitelqualität neutral & geruchlos Karitébutter vegan
- Price
- €14.53
- Rating
- 4.7/5
- Reviews
- 133
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
20
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
13%
- Rohstoffhandel Rozga Pflanzenextrakte & Wirkstoffe20%
- PraNaturals20%
- Naissance17%
- Alteya Organics13%
- wesentlich.11%
- WENDAXINGXY5%
- Open — no brand owns it (6 brands, 13%)
Sheabutter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top Sheabutter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sheabutter221K/yr
- sheabutter bio für kosmetik95K/yr
- shea butter68K/yr
- sheabutter unraffiniert bio37K/yr
- sheabutter bio33K/yr
- shea butter bio unraffiniert15K/yr
- sheabutter bio unraffiniert kaltgepresst10K/yr
- sheabutter unraffiniert11K/yr
- bio sheabutter9K/yr
- shea butter bio8K/yr
What reviews say buyers love and hate about Sheabutter
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good product”
“Guter Geruch”
“Preis-Leistung stimmt”
“Super für Haare und Haut”
“Reklamation keine Probleme”
What buyers complain about
78% of reviews“Stinkt”
“Krümelige Konsistenz”
“keine super Quality dünnes Glas da hat man viel gespart.”
“Ranzige Textur und Geruch”
“Nicht brauchbar”
Sheabutter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sheabutter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
