Sheabutter

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €576K a year.

Searches, last 12 months

544K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

8.6%

Market size, estimated

€576Ka year

Peak month

November1.8× the quietest month

Top search term

sheabutter221K searches a year

Listings sell for €12.30 on average, from €7.50 to €22.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €12.30 that is €15K to €18K a year per listing.

Average price

€12.30under the $15 to $100 sweet spot

Price range

€7.50–€22.72

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

€15K–€18K

Returns

0.6%of orders · Amazon Germany median 1.1%

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #40 within Körper. It carries 2,841 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

85%

Out of stock, average day

5.5%

Average rank

#40in Körper

Average rating

4.39 starsAmazon Germany average 4.37 stars

Average reviews

2,841per listing

Listings tracked

20

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months