55
shampoo
Worth a lookShows low returns (0.1%), but soft demand (-3.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great€1.2M€1.2M/yr · 2.4M searches
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good€1.90–€28.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,611.75avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.09avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality