Is Shampoo Set profitable to sell on Amazon Germany?

Flapen scores Shampoo Set 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €116K a year across 31 tracked products. 5 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew +2.7% in the last 90 days.

How competitive is the Shampoo Set niche on Amazon Germany?

5 brands and 54 sellers compete in Shampoo Set on Amazon Germany. The top 5 Shampoo Set products take 42% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Shampoo Set?

Shampoo Set buyers on Amazon Germany complain most about Geruch, Haarverwandt, and Produktzustand. An estimated 0.1% of orders come back.

When does demand for Shampoo Set peak?

Search demand for Shampoo Set on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Shampoo Set niche?

Shampoo Set sells for €5.37 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.69 to €15.60. The average product has 291 reviews, the count a new listing must catch up to.

Shampoo Set

Fail

The top 5 brands take 100% of clicks, so Shampoo Set is a Fail.

Flapen Score: 47
47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size: €116K/yr250K searches / yr
90-day growth: +2.7%search demand this quarter
Competition: 42%top-5 click share · 5 brands · 54 sellers

Flapen Score

Shampoo Set against its category

The dotted line is the Kosmetik average. Past it, Shampoo Set is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Shampoo Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo Set 250K times last year and spent an estimated €116K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.

Searches, last 12 months: 250K
Growth, 90 days vs prior 90: +2.7%
Conversion, latest week: 8.7%
Market size, estimated: €116Ka year
Peak month: November1.3× the quietest month
Top search term: herbal essence shampoo113K searches a year

02 · Price

A sale here is worth €5.37.

Listings sell for €5.37 on average, from €2.69 to €15.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €5.37 that is €4K to €5K a year per listing.

Average price: €5.37under the $15 to $100 sweet spot
Price range: €2.69–€15.60
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €4K–€5K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #331 within Shampoo & Spülung. It carries 291 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 58%
Prime listings: 97%
Out of stock, average day: 1.7%
Average rank: #331in Shampoo & Spülung
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 291per listing
Listings tracked: 31

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months: 9
Successful launches: 5Amazon's first-year sales bar
Average brand age: 67 months

Products

Top Shampoo Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

Brand 187%
Brand 211%
Brand 31%
Brand 41%
Brand 51%
Open — no brand owns it (0%)

Demand

Shampoo Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shampoo Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

herbal essence shampoo113K/yr +17.1%7.5% conv.
herbal essences36K/yr +1.6%5.4% conv.
aloe vera shampoo12K/yr +1.9%1.6% conv.
herbal essence10K/yr +12.2%5.2% conv.
garnier fructis aloe vera hair food9K/yr +3.1%10.9% conv.
shampoo herbal essences5K/yr +16.5%9.8% conv.
garnier aloe vera7K/yr +12.8%6.7% conv.
herbal essences shampoo5K/yr -16.8%6.8% conv.
aloe vera shampoo haare3K/yr +10.2%2.2% conv.
garnier aloe vera hair food21K/yr -60.5%9.9% conv.

Reviews and returns

What reviews say buyers love and hate about Shampoo Set

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geruch”

10%of negative reviews mention “Geruch”

0.1%of orders come back

“Stinkt”

A buyer, on “Geruch”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Shampoo Set questions

Answered from the same tracked data.

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