Shampoo Set

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.

Searches, last 12 months

250K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

8.7%

Market size, estimated

€116Ka year

Peak month

November1.3× the quietest month

Top search term

herbal essence shampoo113K searches a year

Listings sell for €5.37 on average, from €2.69 to €15.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €5.37 that is €4K to €5K a year per listing.

Average price

€5.37under the $15 to $100 sweet spot

Price range

€2.69–€15.60

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

€4K–€5K

Returns

0.1%of orders · Amazon Germany median 1.1%

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #331 within Shampoo & Spülung. It carries 291 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

97%

Out of stock, average day

1.7%

Average rank

#331in Shampoo & Spülung

Average rating

4.50 starsAmazon Germany average 4.37 stars

Average reviews

291per listing

Listings tracked

31

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

67 months