Skip to content

Shampoo Ohne Sulfate Parabene Und Silikone

Fail

Shoppers spend an estimated $55K a year here, so Shampoo Ohne Sulfate Parabene Und Silikone is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€55K/yr91K searches / yr
90-day growth
+23.1%search demand this quarter
Competition
60%top-5 click share · 10 brands · 131 sellers

Flapen Score

Shampoo Ohne Sulfate Parabene Und Silikone against its category

The dotted line is the Kosmetik average. Past it, Shampoo Ohne Sulfate Parabene Und Silikone is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Ohne Sulfate Parabene Und Silikone market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo Ohne Sulfate Parabene Und Silikone 91K times last year and spent an estimated €55K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+23.1%
Conversion, latest week
7.4%
Market size, estimated
€55Ka year
Peak month
July3.0× the quietest month
Top search term
feuchtigkeitsspray haare20K searches a year

02 · Price

A sale here is worth €8.16.

Listings sell for €8.16 on average, from €2.37 to €17.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €8.16 that is €2K to €4K a year per listing.

Average price
€8.16under the $15 to $100 sweet spot
Price range
€2.37–€17.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #148 within Haarstyling Produkte. It carries 5,878 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#148in Haarstyling Produkte
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
5,878per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Shampoo Ohne Sulfate Parabene Und Silikone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€5K€8K€11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

131

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

6%

  • L'Oreal Paris52%
  • REVLON PROFESSIONAL16%
  • L'ORÉAL16%
  • Redken4%
  • Alcina4%
  • Herbal Essences2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Shampoo Ohne Sulfate Parabene Und Silikone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.0×

Search terms

Top Shampoo Ohne Sulfate Parabene Und Silikone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • feuchtigkeitsspray haare20K/yr
  • elvital hydra hyaluronic30K/yr
  • feuchtigkeit haare12K/yr
  • feuchtigkeitspflege haare6K/yr
  • loreal hydra hyaluronic6K/yr
  • elvital hydra4K/yr
  • loreal hydra4K/yr
  • elvital hydra hyaluronic shampoo3K/yr
  • elvital hydra hyaluronic pure4K/yr
  • loreal hyaluron shampoo2K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Ohne Sulfate Parabene Und Silikone

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geruch”
26%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt”
A buyer, on “Geruch”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shampoo Ohne Sulfate Parabene Und Silikone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data