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Shampoo Ohne Sulfate Parabene Und Silikone

Fail

Shoppers spend an estimated $55K a year here, so Shampoo Ohne Sulfate Parabene Und Silikone is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€55K/yr91K searches / yr
90-day growth
+23.1%search demand this quarter
Competition
60%top-5 click share · 10 brands · 131 sellers

Flapen Score

Shampoo Ohne Sulfate Parabene Und Silikone against its category

The dotted line is the Kosmetik average. Past it, Shampoo Ohne Sulfate Parabene Und Silikone is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Ohne Sulfate Parabene Und Silikone market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo Ohne Sulfate Parabene Und Silikone 91K times last year and spent an estimated €55K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+23.1%
Conversion, latest week
7.4%
Market size, estimated
€55Ka year
Peak month
July3.0× the quietest month
Top search term
feuchtigkeitsspray haare20K searches a year

02 · Price

A sale here is worth €8.16.

Listings sell for €8.16 on average, from €2.37 to €17.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €8.16 that is €2K to €4K a year per listing.

Average price
€8.16under the $15 to $100 sweet spot
Price range
€2.37–€17.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #148 within Haarstyling Produkte. It carries 5,878 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#148in Haarstyling Produkte
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
5,878per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Shampoo Ohne Sulfate Parabene Und Silikone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

131

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

6%

  • Brand 152%
  • Brand 216%
  • Brand 316%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Shampoo Ohne Sulfate Parabene Und Silikone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.0×

Search terms

Top Shampoo Ohne Sulfate Parabene Und Silikone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feuchtigkeitsspray haare20K/yr
  • elvital hydra hyaluronic30K/yr
  • feuchtigkeit haare12K/yr
  • feuchtigkeitspflege haare6K/yr
  • loreal hydra hyaluronic6K/yr
  • elvital hydra4K/yr
  • loreal hydra4K/yr
  • elvital hydra hyaluronic shampoo3K/yr
  • elvital hydra hyaluronic pure4K/yr
  • loreal hyaluron shampoo2K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Ohne Sulfate Parabene Und Silikone

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geruch”
26%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt”
A buyer, on “Geruch”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shampoo Ohne Sulfate Parabene Und Silikone questions

Answered from the same tracked data.