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Shampoo Gegen Haarausfall

Shampoo Gegen Haarausfall shows low returns (0.1%), but soft demand (-5.0% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 43Growth 23Conversion 51Competition 38Returns 100Price range 84Avg price 82Brand share 47Review moat 40Quality gap 75
This niche Category average · 1,260 niches

Is Shampoo Gegen Haarausfall profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Shampoo Gegen Haarausfall is a €229K/yr Amazon Germany market (314K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 53/100.

Shampoo Gegen Haarausfall: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.0% over the last 90 days and 4.1% of searches end in a purchase.

€229K

revenue / yr

Units sold / yr20K
Search volume / yr-5.0%314K
Conversion rate4.1%
Avg price€17.63

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 85
Top-5 product click share62%
Open market23%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews2,481

Top Shampoo Gegen Haarausfall products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€23K€46K€69K€92K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

85

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

20%

  • Priorin29%
  • VICHY24%
  • Pantene10%
  • Sebamed10%
  • KÉRASTASE4%
  • Head & Shoulders3%

Shampoo Gegen Haarausfall demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume314KCVR4.1%Products22Brands16Top 5 Brands77%OOS Rate0.0%Rating4.3★Reviews2,481Avg BSR#258
18K13KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Top Shampoo Gegen Haarausfall search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shampoo gegen haarausfall82K/yr
  • priorin shampoo51K/yr
  • haarwachstum shampoo19K/yr
  • dercos aminexil8K/yr
  • haarausfall shampoo20K/yr
  • shampoo haarausfall11K/yr
  • haarshampoo gegen haarausfall14K/yr
  • hair growth shampoo13K/yr
  • minoxidil shampoo9K/yr
  • shampoo haarwachstum7K/yr

What reviews say buyers love and hate about Shampoo Gegen Haarausfall

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt19%

Quality

Haarwachstum17%

beste Shampoo gehen Haarausfall

Geruch10%

Tolles Shampoo mit super Duft

Preis-Leistungs-Verhältnis10%

Super Ware, top Preis

Weiches Gefühl6%

Mild und auf der Kopfhaut angenehm

What buyers complain about

68% of reviews
Preis-Leistungs-Verhältnis14%

Etwas teuer

Haarverwandt13%

Furchtbar, Haare werden wie Stroh

Allergien13%

Kopf juckt - also wächst wieder

Geruch7%

Sehr starker unangenehmer Geruch

Funktionalität insgesamt7%

Wirkt nicht

Shampoo Gegen Haarausfall return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Inhaltsstoffe – insgesamt
17%
2Gesamtgröße
17%
3Eignung für kurzes Haar
11%
4Funktionalität insgesamt
10%
5Auslaufsicher
10%

Common Shampoo Gegen Haarausfall questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shampoo Gegen Haarausfall 53/100 on Amazon Germany — Worth a look. The niche generates €229K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.
Search demand for Shampoo Gegen Haarausfall on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 2.4× the quietest.