Skip to content

Shampoo Gegen Haarausfall

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -5.0% this quarter, so Shampoo Gegen Haarausfall is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size
€229K/yr314K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
62%top-5 click share · 16 brands · 85 sellers

Flapen Score

Shampoo Gegen Haarausfall against its category

The dotted line is the Kosmetik average. Past it, Shampoo Gegen Haarausfall is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Gegen Haarausfall market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo Gegen Haarausfall 314K times last year and spent an estimated €229K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €229K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
4.1%
Market size, estimated
€229Ka year
Peak month
January2.4× the quietest month
Top search term
shampoo gegen haarausfall82K searches a year

02 · Price

A sale here is worth €17.63.

Listings sell for €17.63 on average, from €3.31 to €85.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €17.63 that is €13K to €18K a year per listing.

Average price
€17.63inside the $15 to $100 sweet spot
Price range
€3.31–€85.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€13K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #258 within Anti-Haarausfall. It carries 2,481 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#258in Anti-Haarausfall
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
2,481per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Shampoo Gegen Haarausfall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

85

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

20%

  • Brand 129%
  • Brand 224%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 63%

Demand

Shampoo Gegen Haarausfall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Shampoo Gegen Haarausfall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shampoo gegen haarausfall82K/yr
  • priorin shampoo51K/yr
  • haarwachstum shampoo19K/yr
  • dercos aminexil8K/yr
  • haarausfall shampoo20K/yr
  • shampoo haarausfall11K/yr
  • haarshampoo gegen haarausfall14K/yr
  • hair growth shampoo13K/yr
  • minoxidil shampoo9K/yr
  • shampoo haarwachstum7K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Gegen Haarausfall

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Shampoo Gegen Haarausfall questions

Answered from the same tracked data.