Is Shampoo Fettiges Haar profitable to sell on Amazon Germany?

Flapen scores Shampoo Fettiges Haar 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €151K a year across 42 tracked products. 3 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -19.4% in the last 90 days.

How competitive is the Shampoo Fettiges Haar niche on Amazon Germany?

12 brands and 123 sellers compete in Shampoo Fettiges Haar on Amazon Germany. The top 5 Shampoo Fettiges Haar products take 37% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Shampoo Fettiges Haar?

Shampoo Fettiges Haar buyers on Amazon Germany complain most about Geruch, Haarverwandt, and Ölig/fettig. An estimated 0.1% of orders come back.

When does demand for Shampoo Fettiges Haar peak?

Search demand for Shampoo Fettiges Haar on Amazon Germany is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Shampoo Fettiges Haar niche?

Shampoo Fettiges Haar sells for €5.62 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.37 to €19.40. The average product has 1,220 reviews, the count a new listing must catch up to.

Shampoo Fettiges Haar

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -19.4% this quarter, so Shampoo Fettiges Haar is a Maybe.

Flapen Score: 50
50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size: €151K/yr276K searches / yr
90-day growth: -19.4%search demand this quarter
Competition: 37%top-5 click share · 12 brands · 123 sellers

Flapen Score

Shampoo Fettiges Haar against its category

The dotted line is the Kosmetik average. Past it, Shampoo Fettiges Haar is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Shampoo Fettiges Haar market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo Fettiges Haar 276K times last year and spent an estimated €151K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €151K a year.

Searches, last 12 months: 276K
Growth, 90 days vs prior 90: -19.4%
Conversion, latest week: 9.8%
Market size, estimated: €151Ka year
Peak month: February1.7× the quietest month
Top search term: guhl shampoo88K searches a year

02 · Price

A sale here is worth €5.62.

Listings sell for €5.62 on average, from €2.37 to €19.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €5.62 that is €3K to €4K a year per listing.

Average price: €5.62under the $15 to $100 sweet spot
Price range: €2.37–€19.40
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €3K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #243 within Shampoo & Spülung. It carries 1,220 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 3.2%
Average rank: #243in Shampoo & Spülung
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 1,220per listing
Listings tracked: 42

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 5
Successful launches: 3Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Shampoo Fettiges Haar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

123

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

14%

Brand 160%
Brand 26%
Brand 36%
Brand 46%
Brand 54%
Brand 63%
Open — no brand owns it (6 brands, 14%)

Demand

Shampoo Fettiges Haar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Shampoo Fettiges Haar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

guhl shampoo88K/yr -8.0%10.5% conv.
shampoo fettiges haar56K/yr -23.9%4.9% conv.
guhl33K/yr -4.4%5.7% conv.
shampoo gegen fettige haare19K/yr -32.4%3.7% conv.
anti fett shampoo13K/yr -29.1%6.6% conv.
fettige haare13K/yr -30.3%3.9% conv.
shampoo fettiger ansatz trockene spitzen10K/yr -12.5%2.9% conv.
shampoo für fettige haare5K/yr -42.1%3.5% conv.
haarshampoo fettiges haar6K/yr -39.9%7.4% conv.
tonerde shampoo7K/yr -30.3%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Shampoo Fettiges Haar

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geruch”

13%of negative reviews mention “Geruch”

0.1%of orders come back

“unerträglicher Geruch”

A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Shampoo Fettiges Haar questions

Answered from the same tracked data.

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