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Shampoo Fettiges Haar

Shampoo Fettiges Haar shows low returns (0.1%), but soft demand (-19.4% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 32Growth 15Conversion 86Competition 78Returns 100Price range 26Avg price 16Brand share 37Review moat 57Quality gap 43
This niche Category average · 1,260 niches

Is Shampoo Fettiges Haar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Shampoo Fettiges Haar is a €151K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Shampoo Fettiges Haar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.4% over the last 90 days and 9.8% of searches end in a purchase.

€151K

revenue / yr

Units sold / yr25K
Search volume / yr-19.4%276K
Conversion rate9.8%
Avg price€5.62

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 123
Top-5 product click share37%
Open market17%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement83%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews1,220

Top Shampoo Fettiges Haar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€6K€12K€18K€24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

123

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

14%

  • Guhl60%
  • Redken6%
  • Jean & Len6%
  • Salthouse6%
  • Wella Professionals4%
  • Garnier3%
  • Open — no brand owns it (6 brands, 14%)

Shampoo Fettiges Haar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume276KCVR9.8%Products42Brands12Top 5 Brands83%OOS Rate3.2%Rating4.5★Reviews1,220Avg BSR#243
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Shampoo Fettiges Haar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • guhl shampoo88K/yr
  • shampoo fettiges haar56K/yr
  • guhl33K/yr
  • shampoo gegen fettige haare19K/yr
  • anti fett shampoo13K/yr
  • fettige haare13K/yr
  • shampoo fettiger ansatz trockene spitzen10K/yr
  • shampoo für fettige haare5K/yr
  • haarshampoo fettiges haar6K/yr
  • tonerde shampoo7K/yr

What reviews say buyers love and hate about Shampoo Fettiges Haar

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Geruch22%

Guter Geruch

Qualität insgesamt12%

super produkt alles bestens

Reinigung9%

Super Shampoo

Weiches Gefühl7%

weich

Preis-Leistungs-Verhältnis6%

Preis Leistung okay

What buyers complain about

66% of reviews
Geruch13%

unerträglicher Geruch

Haarverwandt10%

Mein Sohn hat extrem fettige Haare, was wir schon alles getestet haben

Ölig/fettig10%

Macht dünneshaar schwer und fettig

Allergien10%

juckende Kopfhaut

Funktionalität insgesamt8%

Kein Erfolg

Shampoo Fettiges Haar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
20%
2Auslaufsicher
14%
3Geruch
11%
4Ölig/fettig
9%
5Funktionalität insgesamt
7%

Common Shampoo Fettiges Haar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shampoo Fettiges Haar 50/100 on Amazon Germany — Worth a look. The niche generates €151K/yr across 42 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -19.4% over the last 90 days.
Search demand for Shampoo Fettiges Haar on Amazon Germany is steady year-round — the busiest month runs 1.7× the quietest.