shampoo fettiges haar
Worth a lookShows low returns (0.1%), but soft demand (-19.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,220.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€151K€151K/yr · 276K searches
Price range
Okay€2.37–€19.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€5.62avg listing price — sweet spot $15–$100
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, shampoo fettiges haar is a €151K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
shampoo fettiges haar market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- €112K–€141K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.2%
- Avg brand age
- 71 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
123
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
14%
- Guhl60%
- Redken6%
- Jean & Len6%
- Salthouse6%
- Wella Professionals4%
- Garnier3%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top shampoo fettiges haar search terms
- guhl shampoo88K/yr
- shampoo fettiges haar56K/yr
- guhl33K/yr
- shampoo gegen fettige haare19K/yr
- anti fett shampoo13K/yr
- fettige haare13K/yr
- shampoo fettiger ansatz trockene spitzen10K/yr
- shampoo für fettige haare5K/yr
- haarshampoo fettiges haar6K/yr
- tonerde shampoo7K/yr
Top shampoo fettiges haar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guhl Frische & Leichtigkeit Anti-Fett Shampoo - Inhalt: 250 ml - Haartyp: fettig normal
Guhl€3.094.5★872 rev
Guhl Kraft & Fülle Shampoo - Fühlbar gestärktes Haar vom Ansatz an - Inhalt: 250 ml - Mit Rosmarin & Biotin-Aktiv-Komplex
Guhl€3.674.6★261 rev
Redken Amino Mint Shampoo: Erfrischendes Haarshampoo gegen fettige Haare
Redken€13.814.4★2,774 rev
Salthouse Totes Meer Therapie Anti-Fett Shampoo Bioaktiv-Komplex befreit Kopfhaut von Fett mit Lemongrass für Frischegefühl 250ml
Salthouse€3.334.4★518 rev
Guhl Kopfhaut Sensitiv Shampoo - Inhalt: 250 ml - Haartyp: alle
Guhl€3.074.5★482 rev
Newest
by launch date
Guhl Reparatur & Kopfhaut Shampoo - Inhalt: 150 ml - Mit Panthenol & Niacinamid - Sanft zur Kopfhaut - Ohne Silikone
Guhl€2.4737 rev
Jean & Len Frische Shampoo Green Apple & Lemongrass für fettige Haare stellt das natürliche Gleichgewicht der Kopfhaut wieder her mit Apfelduft ohne Silikone & Parabene veganes Shampoo 300 ml
Jean & Len€3.32110 rev
Guhl Kraft & Fülle Shampoo - Fühlbar gestärktes Haar vom Ansatz an - Inhalt: 250 ml - Mit Rosmarin & Biotin-Aktiv-Komplex
Guhl€3.67261 rev
OGX refreshing scalp+ Rosemary Mint Shampoo 385 ml klärendes Haarshampoo das hilft Öle und Rückstände sichtbar zu entfernen für alle Haartypen insbesondere für fettiges Haar und Kopfhaut
OGX€5.20827 rev
Wella Professionals INVIGO SCALP BALANCE Pure Shampoo sanfte Reinigung für empfindliche Kopfhaut mit beruhigendem Allantoin Weiss 300ml
Wella Professionals€9.18889 rev
Trending
90-day click momentumGuhl Reparatur & Kopfhaut Shampoo - Inhalt: 150 ml - Mit Panthenol & Niacinamid - Sanft zur Kopfhaut - Ohne Silikone
Guhl€2.474.6★
VICHY Anti-Schuppen-Shampoo Für normales bis fettiges Haar Juckreiz-mildernd und hydratisierend Mit Salicylsäure Selendisulfid und Vitamin E Dercos Advanced Action Anti-Schuppen 390 ml
VICHY€16.394.6★
Garnier Original Remedies Shampoo mit weichem Ton und Zitrone für fettiges Haar 400 ml
Garnier€2.844.3★
Wella Professionals INVIGO SCALP BALANCE Pure Shampoo sanfte Reinigung für empfindliche Kopfhaut mit beruhigendem Allantoin Weiss 300ml
Wella Professionals€9.184.4★
Jean & Len Frische Shampoo Green Apple & Lemongrass für fettige Haare stellt das natürliche Gleichgewicht der Kopfhaut wieder her mit Apfelduft ohne Silikone & Parabene veganes Shampoo 300 ml
Jean & Len€3.324.3★
What buyers say about shampoo fettiges haar
What buyers praise and complain about, mined from review topics.What buyers love
“Guter Geruch”
“super produkt alles bestens”
“Super Shampoo”
“weich”
“Preis Leistung okay”
“1a Shampoo, weniger Haarausfall”
“Produktbeschreibung”
“Bestes Shampoo”
“gibt festes haar”
“Super Shampoo für super Feuchtigkeit”
What buyers complain about
“unerträglicher Geruch”
“Mein Sohn hat extrem fettige Haare, was wir schon alles getestet haben”
“Macht dünneshaar schwer und fettig”
“juckende Kopfhaut”
“Kein Erfolg”
“Allerdings neigt es bei feuchtem Wetter auch stark zu Frizz”
“Kein Cent wert”
“Macht dünneshaar schwer und fettig”
“Das Shampoo ist in der Karton ausgelaufen”
“hält nicht, was versprochen wird”
Top return reasons
Common questions
- Is shampoo fettiges haar profitable to sell on Amazon Germany?
- The niche generates €151K/yr across 42 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the shampoo fettiges haar niche?
- 12 brands and 123 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in shampoo fettiges haar?
- Top complaints mined from reviews: Geruch, Haarverwandt, Ölig/fettig. The return rate is 0.1%.
- When does demand for shampoo fettiges haar peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the shampoo fettiges haar niche?
- Listings span €2.37–€19.40; the average listing price is €5.62 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.