Shampoo Empfindliche Kopfhaut
FailShoppers spend an estimated $43K a year here, so Shampoo Empfindliche Kopfhaut is a Fail.
- Flapen Score
- 41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 4741
- Market size
- €43K/yr66K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 145 sellers
Flapen Score
Shampoo Empfindliche Kopfhaut against its category
The dotted line is the Kosmetik average. Past it, Shampoo Empfindliche Kopfhaut is stronger. Inside it, weaker.
Market
The Shampoo Empfindliche Kopfhaut market on Amazon at a glance
Shoppers on Amazon Germany searched for Shampoo Empfindliche Kopfhaut 66K times last year and spent an estimated €43K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 7.6%
- Market size, estimated
- €43Ka year
- Top search term
- mildes shampoo12K searches a year
02 · Price
A sale here is worth €8.61.
Listings sell for €8.61 on average, from €3.07 to €17.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €8.61 that is €861 to €2K a year per listing.
- Average price
- €8.61under the $15 to $100 sweet spot
- Price range
- €3.07–€17.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €861–€2K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #292 within Shampoo & Spülung. It carries 910 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 89%
- Out of stock, average day
- 0.4%
- Average rank
- #292in Shampoo & Spülung
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 910per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Shampoo Empfindliche Kopfhaut products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Kerium Extrem Mild Kopfhautschonendes Gel-Shampoo Silikonfreies Shampoo mit besänftigender Geltextur für glänzende und geschmeidige Haare Für Kinder und Erwachsene geeignet 400 ml
- Price
- €14.24
- Rating
- 4.6/5
- Reviews
- 2,614
- Age
- 18y ago

Balea Med Ultra Sensitiv Shampoo 3er Pack (3 x 250 ml)
- Price
- €10.20
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 14y ago

Wella Professionals INVIGO SCALP BALANCE Sensitive Sanftes Reinigungsshampoo für empfindliche Kopfhaut Parfümfrei 300 ml
- Price
- €9.22
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 2y ago

La Roche-Posay Kerium Anti-Schuppen Gel-Shampoo bei fettiger und empfindlicher Kopfhaut Juckreizmildernde talgreduzierende Formel Sofort wirksam gegen Schuppen Mit Zink und Thermalwasser 200 ml
- Price
- €14.40
- Rating
- 4.5/5
- Reviews
- 2,410
- Age
- 18y ago

Sebamed Every-Day Shampoo 200 ml Haarshampoo für Damen und Herren schonende seifenfreie Reinigung für empfindliche Kopfhaut besonders mild durch Zuckertensidformel für alle Haartypen geeignet
- Price
- €3.09
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago
Trending
estimated 90-day click momentum
PHYSIOGEL Scalp Care Mildes Shampoo und Spülung 250 ml - sanfte Reinigung und Pflege für empfindliche trockene Kopfhaut - Feuchtigkeitsshampoo & Conditioner für glänzendes Haar
- Price
- €12.08
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 5y ago

Eucerin DermoCapillaire Urea Kopfhautberuhigendes Shampoo 250 ml
- Price
- €12.86
- Rating
- 4.6/5
- Reviews
- 1,453
- Age
- 13y ago

Wella Professionals INVIGO SCALP BALANCE Sensitive Sanftes Reinigungsshampoo für empfindliche Kopfhaut Parfümfrei 300 ml
- Price
- €9.22
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 2y ago

Balea Med Ultra Sensitiv Shampoo 3er Pack (3 x 250 ml)
- Price
- €10.20
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 14y ago

Sebamed Every-Day Shampoo 400 ml Haarshampoo für Damen und Herren schonende seifenfreie Reinigung für empfindliche Kopfhaut besonders mild durch Zuckertensidformel für alle Haartypen geeignet
- Price
- €5.51
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 1y ago
Newest
by launch date
Baleamed Ultra Sensitive Shampoo oder totes meer für sensible Kopfhaut ohne Parfüm und Silikone mit Glycerin und Panthenol (Ultra Sensitive)
- Price
- €10.34
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 10mo ago

Sebamed 5% Urea Anti-Juckreiz Shampoo 200 ml bei trockener Kopfhaut sanfte seifenfreie Reinigung lindert spürbar Juckreiz der trockene Kopfhaut spendet Feuchtigkeit Shampoo für Damen und Herren
- Price
- €4.82
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 1y ago

Sebamed Every-Day Shampoo 200 ml Haarshampoo für Damen und Herren schonende seifenfreie Reinigung für empfindliche Kopfhaut besonders mild durch Zuckertensidformel für alle Haartypen geeignet
- Price
- €3.09
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago

Sebamed Every-Day Shampoo 400 ml Haarshampoo für Damen und Herren schonende seifenfreie Reinigung für empfindliche Kopfhaut besonders mild durch Zuckertensidformel für alle Haartypen geeignet
- Price
- €5.51
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 1y ago

La Roche-Posay Kerium DS Anti-Schuppen Intensiv Shampoo-Kur bei hartnäckigen Schuppen und starkem Juckreiz Ultrafeine Textur mit Thermalwasser und 4-wöchiger Anti-Rückfall-Wirkung 200 ml
- Price
- €17.52
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
145
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
14%
- La Roche-Posay41%
- Sebamed16%
- Volans13%
- Wella Professionals10%
- Guhl5%
- Salthouse2%
- Open — no brand owns it (7 brands, 14%)
Demand
Shampoo Empfindliche Kopfhaut search demand
Weekly searches over the year. Pick a range.
Search terms
Top Shampoo Empfindliche Kopfhaut search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mildes shampoo12K/yr
- shampoo empfindliche kopfhaut8K/yr
- sensitive shampoo7K/yr
- shampoo sensitiv6K/yr
- la roche posay shampoo6K/yr
- balea med ultra sensitive shampoo5K/yr
- shampoo ohne duftstoffe5K/yr
- la roche-posay shampoo4K/yr
- la roche posay kerium shampoo4K/yr
- shampoo für empfindliche kopfhaut3K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo Empfindliche Kopfhaut
We read the reviews and the return reasons for every product selling here.
“Juckreiz”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo Empfindliche Kopfhaut questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









