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Shampoo Empfindliche Kopfhaut

Fail

Shoppers spend an estimated $43K a year here, so Shampoo Empfindliche Kopfhaut is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€43K/yr66K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
63%top-5 click share · 13 brands · 145 sellers

Flapen Score

Shampoo Empfindliche Kopfhaut against its category

The dotted line is the Kosmetik average. Past it, Shampoo Empfindliche Kopfhaut is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Empfindliche Kopfhaut market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo Empfindliche Kopfhaut 66K times last year and spent an estimated €43K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
7.6%
Market size, estimated
€43Ka year
Top search term
mildes shampoo12K searches a year

02 · Price

A sale here is worth €8.61.

Listings sell for €8.61 on average, from €3.07 to €17.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €8.61 that is €861 to €2K a year per listing.

Average price
€8.61under the $15 to $100 sweet spot
Price range
€3.07–€17.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€861–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #292 within Shampoo & Spülung. It carries 910 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
0.4%
Average rank
#292in Shampoo & Spülung
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
910per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Shampoo Empfindliche Kopfhaut products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€9K€13K€17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

145

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

14%

  • La Roche-Posay41%
  • Sebamed16%
  • Volans13%
  • Wella Professionals10%
  • Guhl5%
  • Salthouse2%
  • Open — no brand owns it (7 brands, 14%)

Demand

Shampoo Empfindliche Kopfhaut search demand

Weekly searches over the year. Pick a range.

1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Shampoo Empfindliche Kopfhaut search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mildes shampoo12K/yr
  • shampoo empfindliche kopfhaut8K/yr
  • sensitive shampoo7K/yr
  • shampoo sensitiv6K/yr
  • la roche posay shampoo6K/yr
  • balea med ultra sensitive shampoo5K/yr
  • shampoo ohne duftstoffe5K/yr
  • la roche-posay shampoo4K/yr
  • la roche posay kerium shampoo4K/yr
  • shampoo für empfindliche kopfhaut3K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Empfindliche Kopfhaut

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Allergien”
0.1%of orders come back
“Juckreiz”
A buyer, on “Allergien”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shampoo Empfindliche Kopfhaut questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data