Shampoo Coloriertes Haar
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Shampoo Coloriertes Haar is a Maybe.
- Flapen Score
- 51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 4751
- Market size
- €141K/yr143K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 38%top-5 click share · 10 brands · 149 sellers
Flapen Score
Shampoo Coloriertes Haar against its category
The dotted line is the Kosmetik average. Past it, Shampoo Coloriertes Haar is stronger. Inside it, weaker.
Market
The Shampoo Coloriertes Haar market on Amazon at a glance
Shoppers on Amazon Germany searched for Shampoo Coloriertes Haar 143K times last year and spent an estimated €141K. The top 5 brands take 96% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 7.3%
- Market size, estimated
- €141Ka year
- Top search term
- shampoo coloriertes haar18K searches a year
02 · Price
A sale here is worth €13.50.
Listings sell for €13.50 on average, from €2.08 to €30.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €13.50 that is €1K to €3K a year per listing.
- Average price
- €13.50under the $15 to $100 sweet spot
- Price range
- €2.08–€30.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #250 within Shampoo & Spülung. It carries 2,491 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 90%
- Out of stock, average day
- 1.3%
- Average rank
- #250in Shampoo & Spülung
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,491per listing
- Listings tracked
- 48
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Shampoo Coloriertes Haar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Professionals Invigo Color Brilliance Shampoo Fine Glanzshampoo für feines gefärbtes Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 1 L
- Price
- €14.95
- Rating
- 4.6/5
- Reviews
- 1,689
- Age
- 2y ago

LOréal Professionnel Farberhaltendes Haarshampoo für coloriertes Haar Mit Resveratrol Serie Expert Vitamino Color Shampoo 500 ml
- Price
- €17.69
- Rating
- 4.6/5
- Reviews
- 3,381
- Age
- 5y ago

Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml
- Price
- €14.10
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 6mo ago

LOréal Professionnel Farberhaltendes Haarshampoo für coloriertes Haar Mit Resveratrol Serie Expert Vitamino Color Shampoo 300 ml
- Price
- €11.69
- Rating
- 4.6/5
- Reviews
- 2,591
- Age
- 5y ago

Wella Professionals Invigo Color Brilliance Shampoo Fine Glanzshampoo für feines gefärbtes Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 300 ml
- Price
- €8.99
- Rating
- 4.6/5
- Reviews
- 1,689
- Age
- 2y ago
Trending
estimated 90-day click momentum
LOréal Vitamino Color Refill Shampoo für gefärbtes Haar 1000 ml
- Price
- €21.88
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 9mo ago

Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml
- Price
- €14.10
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 6mo ago

Wella Professionals Invigo Color Brilliance Shampoo Fine Wella Color Shampoo für gefärbtes feines Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 500ml
- Price
- €9.79
- Rating
- 4.6/5
- Reviews
- 1,689
- Age
- 2y ago

Wella Professionals ULTIMATE COLOR Conditioner Feuchtigkeit & Anti-Haarbruch für coloriertes Haar Glättet die Haarstruktur schließt Pigmente ein & entwirrt das Haar sofort 200 ml
- Price
- €16.41
- Rating
- 4.0/5
- Reviews
- 174
- Age
- 6mo ago

Gliss Shampoo Color Perfector (250 ml) Haarshampoo mit Hyaluron-Komplex & Cranberry-Extrakt Color Shampoo für coloriertes gesträhntes und gefärbtes Haar
- Price
- €2.41
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago
Newest
by launch date
Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml
- Price
- €14.10
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 6mo ago

Wella Professionals ULTIMATE COLOR Conditioner Feuchtigkeit & Anti-Haarbruch für coloriertes Haar Glättet die Haarstruktur schließt Pigmente ein & entwirrt das Haar sofort 200 ml
- Price
- €16.41
- Rating
- 4.0/5
- Reviews
- 174
- Age
- 6mo ago

Gliss Shampoo Color Perfector (250 ml) Haarshampoo mit Hyaluron-Komplex & Cranberry-Extrakt Color Shampoo für coloriertes gesträhntes und gefärbtes Haar
- Price
- €2.41
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago

LOréal Vitamino Color Refill Shampoo für gefärbtes Haar 1000 ml
- Price
- €21.88
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 9mo ago

Jean & Len Colorglow Shampoo für coloriertes Haar mit Granatapfel- Rosenblütenextrakt & Panthenol fruchtig-blumiger Duft ohne Parabene & Silikone vegan 300 ml
- Price
- €3.35
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
149
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 79%
Open market
4%
- Wella Professionals52%
- L'Oréal Professionnel Paris33%
- L'Oreal Paris5%
- Redken2%
- L'ORÉAL2%
- Jean & Len2%
- Open — no brand owns it (4 brands, 4%)
Demand
Shampoo Coloriertes Haar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Shampoo Coloriertes Haar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shampoo coloriertes haar18K/yr
- wella color16K/yr
- loreal vitamino color shampoo15K/yr
- wella shampoo coloriertes haar16K/yr
- vitamino color shampoo13K/yr
- wella color shampoo12K/yr
- wella professionals color7K/yr
- wella invigo color brilliance9K/yr
- farbschutz shampoo7K/yr
- haarshampoo damen coloriertes haar3K/yr
Reviews and returns
What reviews say buyers love and hate about Shampoo Coloriertes Haar
We read the reviews and the return reasons for every product selling here.
“die Farbe wirkt nicht so stumpf.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shampoo Coloriertes Haar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









