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Shampoo Coloriertes Haar

Shampoo Coloriertes Haar shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 31Growth 32Conversion 76Competition 77Returns 99Price range 55Avg price 63Brand share 10Review moat 40Quality gap 32
This niche Category average · 1,260 niches

Is Shampoo Coloriertes Haar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Shampoo Coloriertes Haar is a €141K/yr Amazon Germany market (143K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 51/100.

Shampoo Coloriertes Haar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.8% over the last 90 days and 7.3% of searches end in a purchase.

€141K

revenue / yr

Units sold / yr13K
Search volume / yr+5.8%143K
Conversion rate7.3%
Avg price€13.50

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers10 · 149
Top-5 product click share38%
Open market4%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement81%
New entrants (1y)6· 4 succeeded
Avg rating4.6★
Avg reviews2,491

Top Shampoo Coloriertes Haar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€4K€8K€13K€17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

149

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

4%

  • Wella Professionals52%
  • L'Oréal Professionnel Paris33%
  • L'Oreal Paris5%
  • Redken2%
  • L'ORÉAL2%
  • Jean & Len2%
  • Open — no brand owns it (4 brands, 4%)

Shampoo Coloriertes Haar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume143KCVR7.3%Products48Brands10Top 5 Brands96%OOS Rate1.3%Rating4.6★Reviews2,491Avg BSR#250
5K4KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Shampoo Coloriertes Haar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shampoo coloriertes haar18K/yr
  • wella color16K/yr
  • loreal vitamino color shampoo15K/yr
  • wella shampoo coloriertes haar16K/yr
  • vitamino color shampoo13K/yr
  • wella color shampoo12K/yr
  • wella professionals color7K/yr
  • wella invigo color brilliance9K/yr
  • farbschutz shampoo7K/yr
  • haarshampoo damen coloriertes haar3K/yr

What reviews say buyers love and hate about Shampoo Coloriertes Haar

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Geruch21%

Bester Geruch bisher

Qualität insgesamt17%

Super Produkt

Weiches Gefühl9%

lässt Farbe weich wirken

Farbe5%

Super Color Shampoo

Eignung für gefärbtes Haar4%

Das beste Shampoo für coloriertes Haar

What buyers complain about

64% of reviews
Farbe13%

die Farbe wirkt nicht so stumpf.

Preis-Leistungs-Verhältnis10%

Hochpreisig

Feucht/Trocken9%

Das Haar wirkt trocken und strohig

Geruch8%

Es stinkt dermaßen nach Chemie

Haarverwandt5%

Der Verschluss funktioniert nicht - man kann kein Shampoo entnehmen

Shampoo Coloriertes Haar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
53%
2Funktionalität insgesamt
7%
3Gesamtgröße
7%
4beworben Vs Tatsächliches Produkt
5%
5Eignung für gefärbtes Haar
4%

Common Shampoo Coloriertes Haar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shampoo Coloriertes Haar 51/100 on Amazon Germany — Worth a look. The niche generates €141K/yr across 48 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved +5.8% over the last 90 days.
Shampoo Coloriertes Haar buyers on Amazon Germany complain most about Farbe, Preis-Leistungs-Verhältnis, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.1%.