Is Shampoo 1l profitable to sell on Amazon Germany?

Flapen scores Shampoo 1l 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €315K a year across 40 tracked products. 9 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -8.1% in the last 90 days.

How competitive is the Shampoo 1l niche on Amazon Germany?

3 brands and 62 sellers compete in Shampoo 1l on Amazon Germany. The top 5 Shampoo 1l products take 36% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Shampoo 1l?

Shampoo 1l buyers on Amazon Germany complain most about Allergien, Ölig/fettig, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Shampoo 1l peak?

Search demand for Shampoo 1l on Amazon Germany peaks in Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Shampoo 1l niche?

Shampoo 1l sells for €6.38 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.26 to €16.64. The average product has 593 reviews, the count a new listing must catch up to.

Shampoo 1l

Fail

The top 5 brands take 100% of clicks, so Shampoo 1l is a Fail.

Flapen Score: 48
48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size: €315K/yr676K searches / yr
90-day growth: -8.1%search demand this quarter
Competition: 36%top-5 click share · 3 brands · 62 sellers

Flapen Score

Shampoo 1l against its category

The dotted line is the Kosmetik average. Past it, Shampoo 1l is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Shampoo 1l market on Amazon at a glance

Shoppers on Amazon Germany searched for Shampoo 1l 676K times last year and spent an estimated €315K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 676K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €315K a year.

Searches, last 12 months: 676K
Growth, 90 days vs prior 90: -8.1%
Conversion, latest week: 7.3%
Market size, estimated: €315Ka year
Peak month: November1.8× the quietest month
Top search term: pantene pro v shampoo141K searches a year

02 · Price

A sale here is worth €6.38.

Listings sell for €6.38 on average, from €1.26 to €16.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €6.38 that is €5K to €6K a year per listing.

Average price: €6.38under the $15 to $100 sweet spot
Price range: €1.26–€16.64
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 750–1,000
Revenue per listing a year: €5K–€6K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #197 within Shampoo & Spülung. It carries 593 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 0.1%
Average rank: #197in Shampoo & Spülung
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 593per listing
Listings tracked: 40

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 9
Successful launches: 9Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Shampoo 1l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

Brand 158%
Brand 239%
Brand 33%
Open — no brand owns it (0%)

Demand

Shampoo 1l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Shampoo 1l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pantene pro v shampoo141K/yr -11.7%9.3% conv.
pantene pro v120K/yr -8.1%5.3% conv.
garnier shampoo57K/yr -4.5%3.1% conv.
wahre schätze shampoo56K/yr -12.1%5.3% conv.
pantene45K/yr +4.6%4.1% conv.
garnier fructis42K/yr -38.4%1.4% conv.
fructis shampoo29K/yr +3.1%3.6% conv.
pantene shampoo20K/yr +8.7%7.3% conv.
shampoo 1000ml22K/yr +3.6%3.3% conv.
garnier wahre schätze shampoo17K/yr +3.3%5.0% conv.

Reviews and returns

What reviews say buyers love and hate about Shampoo 1l

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geruch”

8%of negative reviews mention “Allergien”

0.1%of orders come back

“Juckreiz”

A buyer, on “Allergien”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Shampoo 1l questions

Answered from the same tracked data.

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