Skip to content

Shampoo 1l

brand-locked demand (top 5 brands take 100% of clicks) — Shampoo 1l doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

Market size 52Growth 21Conversion 76Competition 79Returns 100Price range 11Avg price 18Brand share 0Review moat 73Quality gap 30
This niche Category average · 1,260 niches

Is Shampoo 1l profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Shampoo 1l is a €315K/yr Amazon Germany market (676K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.

Shampoo 1l: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.1% over the last 90 days and 7.3% of searches end in a purchase.

€315K

revenue / yr

Units sold / yr50K
Search volume / yr-8.1%676K
Conversion rate7.3%
Avg price€6.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 62
Top-5 product click share36%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement73%
New entrants (1y)9· 9 succeeded
Avg rating4.6★
Avg reviews593

Top Shampoo 1l products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€13K€25K€38K€50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

0%

  • Pantene58%
  • Garnier39%
  • L'Oreal Paris3%
  • Open — no brand owns it (0%)

Shampoo 1l demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume676KCVR7.3%Products40Brands3Top 5 Brands100%OOS Rate0.1%Rating4.6★Reviews593Avg BSR#197
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Shampoo 1l search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pantene pro v shampoo141K/yr
  • pantene pro v120K/yr
  • garnier shampoo57K/yr
  • wahre schätze shampoo56K/yr
  • pantene45K/yr
  • garnier fructis42K/yr
  • fructis shampoo29K/yr
  • pantene shampoo20K/yr
  • shampoo 1000ml22K/yr
  • garnier wahre schätze shampoo17K/yr

What reviews say buyers love and hate about Shampoo 1l

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Geruch22%

Duft einmalig

Qualität insgesamt15%

Super Produkt

Preis-Leistungs-Verhältnis10%

Preis Leistung ok

Weiches Gefühl8%

weich

Feucht/Trocken5%

Super Shampoo für super Feuchtigkeit

What buyers complain about

50% of reviews
Allergien8%

Juckreiz

Ölig/fettig8%

Ölspray

Preis-Leistungs-Verhältnis6%

Geld Verschwendung

Feucht/Trocken5%

aber in den unteren 10cm trocken

Geruch5%

Duftet etwas weniger wie gewohnte Fructis Shampoos

Shampoo 1l return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
45%
2Anleitung/Benutzerhandbuch/Fehlerbehebung
15%
3Gesamtgröße
10%
4Auslaufsicher
5%
5Eignung für trockene Haut
5%

Common Shampoo 1l questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shampoo 1l 48/100 on Amazon Germany — Skip it. The niche generates €315K/yr across 40 tracked products. 9 of 9 products launched in the last 360 days are still selling. Search demand moved -8.1% over the last 90 days.
Search demand for Shampoo 1l on Amazon Germany peaks in Nov, where the busiest month runs 1.8× the quietest.