Setting Powder
prices mostly outside the sweet spot ($2.62–$15.57) — Setting Powder doesn't clear our bar today.
Flapen Score
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Is Setting Powder profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Setting Powder is a €51K/yr Amazon Germany market (149K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Setting Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.2% over the last 90 days and 4.9% of searches end in a purchase.
€51K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Setting Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light
- Price
- €7.38
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6y ago
Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)
- Price
- €4.31
- Rating
- 4.4/5
- Reviews
- 3,609
- Age
- 13y ago
NYX Professional Makeup High Definition Finishing Powder Gepresstes Puder Perfektionierte Haut Mattes Finish Ölabsorbierend Vegane Formel Farbton: Translucent
- Price
- €6.97
- Rating
- 4.4/5
- Reviews
- 10,999
- Age
- 6y ago
essence fix & LAST 14h make-up fixing LOOSE POWDER Transparent langanhaltend fixierend glanzabsorbierend matt vegan ölfrei wasserfest ohne Parfüm 1er Pack (9.5g)
- Price
- €3.21
- Rating
- 4.3/5
- Reviews
- 988
- Age
- 4y ago
Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago
Trending
90-day click momentum
Revolution Loose Baking Powder Make-up Fixierpuder mit Leuchtkraft absorbiert Glanz & überschüssiges Öl vegan & tierversuchsfrei 30 g Translucent
- Price
- €5.22
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 7mo ago
KIKO Milano Invisible Touch Face Fixing Powder | Fixierendes Und Mattierendes Gesichtspuder
- Price
- €10.19
- Rating
- 4.5/5
- Reviews
- 1,635
- Age
- 2y ago
Halo Glow Setting Powder - Light Pink
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6mo ago
Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago
NYX Professional Makeup Cant Stop Wont Stop Mattifying Powder Matte Finish Farbton: Fair
- Price
- €7.58
- Rating
- 4.2/5
- Reviews
- 5,676
- Age
- 5y ago
Newest
by launch dateHalo Glow Setting Powder - Light Pink
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6mo ago
Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago
Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Cheeky Cherry
- Price
- €7.91
- Rating
- 4.3/5
- Reviews
- 1,336
- Age
- 6mo ago
Revolution Loose Baking Powder Make-up Fixierpuder mit Leuchtkraft absorbiert Glanz & überschüssiges Öl vegan & tierversuchsfrei 30 g Translucent
- Price
- €5.22
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 7mo ago
e.l.f. Halo Glow Powder Filter Gepresster Finishing-Puder Aufbaubare Deckkraft Verfeinert das Porenbild Mit Velours-Puderquaste und Spiegel Vegan & Tierversuchsfrei Light Neutral
- Price
- €12.12
- Rating
- 4.4/5
- Reviews
- 1,844
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
60
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
14%
- NYX PROFESSIONAL MAKEUP30%
- e.l.f.26%
- Manhattan14%
- Essence Cosmetics6%
- Revolution Beauty London5%
- Wet n Wild4%
- Open — no brand owns it (8 brands, 14%)
Setting Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Setting Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- setting powder48K/yr
- loose powder16K/yr
- nyx puder14K/yr
- fixing powder11K/yr
- elf puder10K/yr
- translucent powder6K/yr
- nyx powder6K/yr
- baking powder make up9K/yr
- loses puder7K/yr
- elf powder5K/yr
What reviews say buyers love and hate about Setting Powder
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Bestes Produkt”
“Habe sehr helle Haut”
“Manhattan Soft”
“Gute Haltbarkeit”
“Super Puder”
What buyers complain about
65% of reviews“Kein Glow”
“Alles Marketing”
“Trocknet die Haut aus”
“Besser geht nicht”
“2-3 Stunden hält es super danach bröselt es total eklig und trocknet und setzt sich total in die Falten ab”
Setting Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Setting Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
