Is setting powder profitable to sell on Amazon Germany?

The niche generates €51K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (41/100).

How competitive is the setting powder niche?

14 brands and 60 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in setting powder?

Top complaints mined from reviews: Helligkeit/Glanz/Glühen, beworben Vs Tatsächliches Produkt, Feucht/Trocken. The return rate is 0.2%.

When does demand for setting powder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the setting powder niche?

Listings span €2.62–€15.57; the average listing price is €6.89 (sweet spot $15–$100). The average incumbent carries 9,964 reviews — the moat a new listing must climb.

setting powder

Skip it

Prices mostly outside the sweet spot ($2.62–$15.57) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,963.53

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€6.89

avg listing price — sweet spot $15–$100

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Market size

Bad€51K

€51K/yr · 149K searches

Price range

Bad€2.62–€15.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, setting powder is a €51K/yr Amazon Germany market (149K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

setting powder market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €55K–€69K; units × avg price
Conversion rate: 4.9%
Avg BSR: #27
Page quality: 0%
Prime: 97%
Sponsored: 73%
Out of stock: 6.0%
Avg brand age: 67 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

14%

NYX PROFESSIONAL MAKEUP30%
e.l.f.26%
Manhattan14%
Essence Cosmetics6%
Revolution Beauty London5%
Wet n Wild4%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top setting powder search terms

setting powder48K/yr -13.5%4.5% conv.
loose powder16K/yr -4.4%2.6% conv.
nyx puder14K/yr -21.5%5.1% conv.
fixing powder11K/yr -17.2%5.9% conv.
elf puder10K/yr -19.1%7.3% conv.
translucent powder6K/yr +13.9%4.3% conv.
nyx powder6K/yr -6.2%4.0% conv.
baking powder make up9K/yr -34.2%3.9% conv.
loses puder7K/yr -24.6%3.0% conv.
elf powder5K/yr +11.4%3.5% conv.

All search terms

Top setting powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light

e.l.f.€7.384.4★19,355 rev

Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)

Manhattan€4.314.4★3,609 rev

NYX Professional Makeup High Definition Finishing Powder Gepresstes Puder Perfektionierte Haut Mattes Finish Ölabsorbierend Vegane Formel Farbton: Translucent

NYX PROFESSIONAL MAKEUP€6.974.4★10,999 rev

essence fix & LAST 14h make-up fixing LOOSE POWDER Transparent langanhaltend fixierend glanzabsorbierend matt vegan ölfrei wasserfest ohne Parfüm 1er Pack (9.5g)

Essence Cosmetics€3.214.3★988 rev

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve

NYX PROFESSIONAL MAKEUP€7.944.3★1,337 rev

Newest

by launch date

Halo Glow Setting Powder - Light Pink

e.l.f.€8.1319,355 rev

6mo ago

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve

NYX PROFESSIONAL MAKEUP€7.941,337 rev

6mo ago

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Cheeky Cherry

NYX PROFESSIONAL MAKEUP€7.911,336 rev

6mo ago

Revolution Loose Baking Powder Make-up Fixierpuder mit Leuchtkraft absorbiert Glanz & überschüssiges Öl vegan & tierversuchsfrei 30 g Translucent

Revolution Skincare London€5.2225 rev

7mo ago

e.l.f. Halo Glow Powder Filter Gepresster Finishing-Puder Aufbaubare Deckkraft Verfeinert das Porenbild Mit Velours-Puderquaste und Spiegel Vegan & Tierversuchsfrei Light Neutral

e.l.f.€12.121,844 rev

1y ago

What buyers say about setting powder

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Bestes Produkt”

Eignung für Mischhaut8%

“Habe sehr helle Haut”

Weiches Gefühl7%

“Manhattan Soft”

Haltbarkeit7%

“Gute Haltbarkeit”

Abdeckung6%

“Super Puder”

Farbe5%

“Mattiert und fixiert das Make-up, sieht dabei sehr natürlich aus”

Benutzerfreundlichkeit4%

“leicht mit einem Pinsel oder Puff auftragen.”

Preis-Leistungs-Verhältnis4%

“guter preis”

beworben Vs Tatsächliches Produkt4%

“Super genau wie beschrieben bin sehr Happy”

Gewicht leicht3%

“Leicht und angenehm”

What buyers complain about

Helligkeit/Glanz/Glühen10%

“Kein Glow”

beworben Vs Tatsächliches Produkt8%

“Alles Marketing”

Feucht/Trocken7%

“Trocknet die Haut aus”

Funktionalität insgesamt6%

“Besser geht nicht”

Falten6%

“2-3 Stunden hält es super danach bröselt es total eklig und trocknet und setzt sich total in die Falten ab”

Eignung Fettige Haut6%

“Ich habe fettige Haut”

Wasserbeständigkeit6%

“Nicht Wasserfest”

Produktzustand6%

“Ich habe ein benutztes Produkt bekommen”

Benutzerfreundlichkeit6%

“Total unhandlich und pfriemelig”

Eignung für Mischhaut6%

“Nichts für Mischhaut”

Top return reasons

Farbe25%

Gesamtgröße12%

Produktzustand8%

Qualität insgesamt6%

Benutzerfreundlichkeit4%

beworben Vs Tatsächliches Produkt4%

Textur/Konsistenz – insgesamt4%

Hautgesundheit4%

Kontamination4%

Dünn4%

Common questions

Is setting powder profitable to sell on Amazon Germany?: The niche generates €51K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (41/100).
How competitive is the setting powder niche?: 14 brands and 60 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in setting powder?: Top complaints mined from reviews: Helligkeit/Glanz/Glühen, beworben Vs Tatsächliches Produkt, Feucht/Trocken. The return rate is 0.2%.
When does demand for setting powder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the setting powder niche?: Listings span €2.62–€15.57; the average listing price is €6.89 (sweet spot $15–$100). The average incumbent carries 9,964 reviews — the moat a new listing must climb.

setting powder

setting powder market data

Competition & brand share

Demand & seasonality

Top setting powder search terms

Top setting powder products on Amazon

Top sellers

Newest

Trending

What buyers say about setting powder

What buyers love

What buyers complain about

Top return reasons

Common questions

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