Setting Powder
FailPrices span $2.62–$15.57, mostly outside the sweet spot, so Setting Powder is a Fail.
- Flapen Score
- 41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 4741
- Market size
- €51K/yr149K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 60 sellers
Flapen Score
Setting Powder against its category
The dotted line is the Kosmetik average. Past it, Setting Powder is stronger. Inside it, weaker.
Market
The Setting Powder market on Amazon at a glance
Shoppers on Amazon Germany searched for Setting Powder 149K times last year and spent an estimated €51K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- €51Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- setting powder48K searches a year
02 · Price
A sale here is worth €6.89.
Listings sell for €6.89 on average, from €2.62 to €15.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €6.89 that is €2K to €3K a year per listing.
- Average price
- €6.89under the $15 to $100 sweet spot
- Price range
- €2.62–€15.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #27 within Make-Up. It carries 9,964 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 97%
- Out of stock, average day
- 6.0%
- Average rank
- #27in Make-Up
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 9,964per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Setting Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light
- Price
- €7.38
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6y ago

Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)
- Price
- €4.31
- Rating
- 4.4/5
- Reviews
- 3,609
- Age
- 13y ago

NYX Professional Makeup High Definition Finishing Powder Gepresstes Puder Perfektionierte Haut Mattes Finish Ölabsorbierend Vegane Formel Farbton: Translucent
- Price
- €6.97
- Rating
- 4.4/5
- Reviews
- 10,999
- Age
- 6y ago

essence fix & LAST 14h make-up fixing LOOSE POWDER Transparent langanhaltend fixierend glanzabsorbierend matt vegan ölfrei wasserfest ohne Parfüm 1er Pack (9.5g)
- Price
- €3.21
- Rating
- 4.3/5
- Reviews
- 988
- Age
- 4y ago

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Revolution Loose Baking Powder Make-up Fixierpuder mit Leuchtkraft absorbiert Glanz & überschüssiges Öl vegan & tierversuchsfrei 30 g Translucent
- Price
- €5.22
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 7mo ago

KIKO Milano Invisible Touch Face Fixing Powder | Fixierendes Und Mattierendes Gesichtspuder
- Price
- €10.19
- Rating
- 4.5/5
- Reviews
- 1,635
- Age
- 2y ago

Halo Glow Setting Powder - Light Pink
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6mo ago

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago

NYX Professional Makeup Cant Stop Wont Stop Mattifying Powder Matte Finish Farbton: Fair
- Price
- €7.58
- Rating
- 4.2/5
- Reviews
- 5,676
- Age
- 5y ago
Newest
by launch date
Halo Glow Setting Powder - Light Pink
- Price
- €8.13
- Rating
- 4.4/5
- Reviews
- 19,355
- Age
- 6mo ago

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Cheeky Cherry
- Price
- €7.91
- Rating
- 4.3/5
- Reviews
- 1,336
- Age
- 6mo ago

Revolution Loose Baking Powder Make-up Fixierpuder mit Leuchtkraft absorbiert Glanz & überschüssiges Öl vegan & tierversuchsfrei 30 g Translucent
- Price
- €5.22
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 7mo ago

e.l.f. Halo Glow Powder Filter Gepresster Finishing-Puder Aufbaubare Deckkraft Verfeinert das Porenbild Mit Velours-Puderquaste und Spiegel Vegan & Tierversuchsfrei Light Neutral
- Price
- €12.12
- Rating
- 4.4/5
- Reviews
- 1,844
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
60
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
14%
- NYX PROFESSIONAL MAKEUP30%
- e.l.f.26%
- Manhattan14%
- Essence Cosmetics6%
- Revolution Beauty London5%
- Wet n Wild4%
- Open — no brand owns it (8 brands, 14%)
Demand
Setting Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Setting Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- setting powder48K/yr
- loose powder16K/yr
- nyx puder14K/yr
- fixing powder11K/yr
- elf puder10K/yr
- translucent powder6K/yr
- nyx powder6K/yr
- baking powder make up9K/yr
- loses puder7K/yr
- elf powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Setting Powder
We read the reviews and the return reasons for every product selling here.
“Kein Glow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Setting Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









