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Serum Korean Skincare

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Serum Korean Skincare is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€705K/yr760K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
53%top-5 click share · 5 brands · 120 sellers

Flapen Score

Serum Korean Skincare against its category

The dotted line is the Kosmetik average. Past it, Serum Korean Skincare is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serum Korean Skincare market on Amazon at a glance

Shoppers on Amazon Germany searched for Serum Korean Skincare 760K times last year and spent an estimated €705K. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €705K a year.

Searches, last 12 months
760K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
5.5%
Market size, estimated
€705Ka year
Top search term
centella282K searches a year

02 · Price

A sale here is worth €16.88.

Listings sell for €16.88 on average, from €10.90 to €24.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €16.88 that is €21K to €25K a year per listing.

Average price
€16.88inside the $15 to $100 sweet spot
Price range
€10.90–€24.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€21K–€25K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Gesicht. It carries 3,643 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#209in Gesicht
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
3,643per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Serum Korean Skincare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

0%

  • Brand 176%
  • Brand 220%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Serum Korean Skincare search demand

Weekly searches over the year. Pick a range.

23K18KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Serum Korean Skincare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • centella282K/yr
  • skin1004145K/yr
  • torriden78K/yr
  • skin 100436K/yr
  • centella serum41K/yr
  • torriden dive in serum15K/yr
  • madagascar centella33K/yr
  • skin1004 madagascar centella ampoule10K/yr
  • centella ampoule18K/yr
  • centella skin100413K/yr

Reviews and returns

What reviews say buyers love and hate about Serum Korean Skincare

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Eignung für Mischhaut”
15%of negative reviews mention “Allergien”
0.3%of orders come back
“gelegentliche chemische Peelings schnell trocken oder gereizt”
A buyer, on “Allergien”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Serum Korean Skincare questions

Answered from the same tracked data.