How competitive is the Serum Korean Skincare niche on Amazon Germany?

5 brands and 120 sellers compete in Serum Korean Skincare on Amazon Germany. The top 5 Serum Korean Skincare products take 53% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Serum Korean Skincare niche?

Serum Korean Skincare sells for €16.88 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €10.90–€24.95. The average incumbent carries 3,643 reviews — the moat a new listing must climb.

Serum Korean Skincare

Serum Korean Skincare shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

This niche Category average · 1,260 niches

Is Serum Korean Skincare profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Serum Korean Skincare is a €705K/yr Amazon Germany market (760K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Serum Korean Skincare: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.7% over the last 90 days and 5.5% of searches end in a purchase.

€705K

revenue / yr

Units sold / yr40K

Search volume / yr-3.7%760K

Conversion rate5.5%

Avg price€16.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 120

Top-5 product click share53%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Serum Korean Skincare products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Skin1004 Centella Asiatica del Madagaskar 100 Ampullen (ml) / Gesichtsserum / 100% Centella Asiatica Extrakt/Beruhigende Haut für empfindliche und zu Akne neigende Haut

Price: €15.96
Rating: 4.6/5
Reviews: 7,935
Age: 8y ago

Torriden DIVE IN Hyaluronsäure Serum 50ml (1 69 fl.oz.) | Tiefenwirksame Hydratisierung für strahlende Haut | Mit Hyaluronsäure Panthenol und Allantoin | Koreanisches Gesichtsserum.

Price: €15.12
Rating: 4.6/5
Reviews: 3,613
Age: 3y ago

SKIN1004 Madagascar Centella Hyalu-cica Water-Fit Sun Serum - Koreanischer Blocker mit Centella und Hyaluronsäure

Price: €13.82
Rating: 4.6/5
Reviews: 3,857
Age: 1y ago

SKIN1004 Madagascar Centella Ton aufhellend Capsule Ampoule 100 ml

Price: €15.12
Rating: 4.3/5
Reviews: 8,011
Age: 2y ago

SKIN1004 Madagascar Centella Light Cleansing Oil (200 ml)

Price: €15.44
Rating: 4.6/5
Reviews: 13,985
Age: 2y ago

Newest

by launch date

NHPY 3 Stück Centella Hautpflegeset Cleansing Oil Centelle Reinigungsschaum Gesicht Centella Serum Spendet Feuchtigkeit Verkleinert die Poren Geeignet für Alle Hauttypen

Price: €20.22
Rating: 4.2/5
Reviews: 14
Age: 8mo ago

Torriden CELLMAZING Poren-Perfektionierendes Ampulle 30ml (1 01 fl.oz.) | Verbessert die Hautelastizität | 5D Kollagen Peptid-Komplex PHA LHA | Koreanisches Gesichtsserum Koreanische Hautpflege

Price: €19.53
Rating: 4.3/5
Reviews: 289
Age: 11mo ago

TOSOWOONG Madagascar Centella 86% Ampulle 860.048 ppm Centella Asiatica beruhigend Gesichtsserum für alle Hauttypen koreanische Hautpflege 100ml

Price: €24.95
Rating: 4.6/5
Reviews: 422
Age: 1y ago

SKIN1004 Madagascar Centella Ampoule (55 ml)

Price: €10.90
Rating: 4.5/5
Reviews: 117
Age: 1y ago

Torriden CELLMAZING Kollagen Straffungscreme 60ml (2 02 fl.oz.) | Gegen erschlaffte Poren und Falten | Mit 5D Kollagen-Komplex Aminosäure-Komplex und Peptiden | Koreanische Feuchtigkeitscreme

Price: €21.64
Rating: 4.4/5
Reviews: 376
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

SKIN100476%
Torriden20%
PURITO1%
TOSOWOONG1%
NHPY1%
Open — no brand owns it (0%)

Serum Korean Skincare demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume760KCVR5.5%Products26Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,643Avg BSR#209

Top Serum Korean Skincare search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

centella282K/yr -18.0%3.1% conv.
skin1004145K/yr +9.8%3.4% conv.
torriden78K/yr +45.9%3.5% conv.
skin 100436K/yr -6.5%3.2% conv.
centella serum41K/yr -21.9%4.3% conv.
torriden dive in serum15K/yr +53.9%9.3% conv.
madagascar centella33K/yr -28.5%5.1% conv.
skin1004 madagascar centella ampoule10K/yr +26.6%7.2% conv.
centella ampoule18K/yr -18.4%6.2% conv.
centella skin100413K/yr -10.1%4.4% conv.

What reviews say buyers love and hate about Serum Korean Skincare

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Eignung für Mischhaut14%

“Super serum”

Feucht/Trocken13%

“Hydration”

Qualität insgesamt11%

“Very good product”

Weiches Gefühl7%

“Mild und angenehm”

Eignung für trockene Haut7%

“Wenn die Haut dehydriert ist, ist das das Richtige”

What buyers complain about

54% of reviews

Allergien15%

“gelegentliche chemische Peelings schnell trocken oder gereizt”

Eignung für trockene Haut7%

“normalerweise sehr große Probleme mit meiner trockenen Haut”

Symptomreduktion6%

“Keine Veränderungen erkennbar”

Feucht/Trocken5%

“Eine Veränderung kann ich weder bei der Hydration noch anderweitig feststellen”

Preis-Leistungs-Verhältnis4%

“Pure Geldverschwendung”

Serum Korean Skincare return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand

10%

2Funktionalität insgesamt

10%

3Haftung/Klebrigkeit

4Gesamtgröße

5Qualität insgesamt

Common Serum Korean Skincare questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Serum Korean Skincare 51/100 on Amazon Germany — Worth a look. The niche generates €705K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -3.7% over the last 90 days.

Serum Korean Skincare buyers on Amazon Germany complain most about Allergien, Eignung für trockene Haut, Symptomreduktion, the themes mined from the niche's reviews. Its return rate is 0.3%.