serum korean skincare
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€16.88avg listing price — sweet spot $15–$100
Price range
Good€10.90–€24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€705K€705K/yr · 760K searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,642.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, serum korean skincare is a €705K/yr Amazon Germany market (760K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
serum korean skincare market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- €506K–€675K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
120
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
0%
- SKIN100476%
- Torriden20%
- PURITO1%
- TOSOWOONG1%
- NHPY1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 23 weeks — -3.7% search growth over the last 90 days.Top serum korean skincare search terms
- centella282K/yr
- skin1004145K/yr
- torriden78K/yr
- skin 100436K/yr
- centella serum41K/yr
- torriden dive in serum15K/yr
- madagascar centella33K/yr
- skin1004 madagascar centella ampoule10K/yr
- centella ampoule18K/yr
- centella skin100413K/yr
Top serum korean skincare products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skin1004 Centella Asiatica del Madagaskar 100 Ampullen (ml) / Gesichtsserum / 100% Centella Asiatica Extrakt/Beruhigende Haut für empfindliche und zu Akne neigende Haut
SKIN1004€15.964.6★7,935 rev
Torriden DIVE IN Hyaluronsäure Serum 50ml (1 69 fl.oz.) | Tiefenwirksame Hydratisierung für strahlende Haut | Mit Hyaluronsäure Panthenol und Allantoin | Koreanisches Gesichtsserum.
Torriden€15.124.6★3,613 rev
SKIN1004 Madagascar Centella Hyalu-cica Water-Fit Sun Serum - Koreanischer Blocker mit Centella und Hyaluronsäure
SKIN1004€13.824.6★3,857 rev
SKIN1004 Madagascar Centella Ton aufhellend Capsule Ampoule 100 ml
SKIN1004€15.124.3★8,011 rev
SKIN1004 Madagascar Centella Light Cleansing Oil (200 ml)
SKIN1004€15.444.6★13,985 rev
Newest
by launch date
NHPY 3 Stück Centella Hautpflegeset Cleansing Oil Centelle Reinigungsschaum Gesicht Centella Serum Spendet Feuchtigkeit Verkleinert die Poren Geeignet für Alle Hauttypen
NHPY€20.2214 rev
Torriden CELLMAZING Poren-Perfektionierendes Ampulle 30ml (1 01 fl.oz.) | Verbessert die Hautelastizität | 5D Kollagen Peptid-Komplex PHA LHA | Koreanisches Gesichtsserum Koreanische Hautpflege
Torriden€19.53289 rev
TOSOWOONG Madagascar Centella 86% Ampulle 860.048 ppm Centella Asiatica beruhigend Gesichtsserum für alle Hauttypen koreanische Hautpflege 100ml
TOSOWOONG€24.95422 rev
SKIN1004 Madagascar Centella Ampoule (55 ml)
SKIN1004€10.90117 rev
Torriden CELLMAZING Kollagen Straffungscreme 60ml (2 02 fl.oz.) | Gegen erschlaffte Poren und Falten | Mit 5D Kollagen-Komplex Aminosäure-Komplex und Peptiden | Koreanische Feuchtigkeitscreme
Torriden€21.64376 rev
Trending
90-day click momentumSKIN1004 Madagascar Centella Ampoule (55 ml)
SKIN1004€10.904.5★
NHPY 3 Stück Centella Hautpflegeset Cleansing Oil Centelle Reinigungsschaum Gesicht Centella Serum Spendet Feuchtigkeit Verkleinert die Poren Geeignet für Alle Hauttypen
NHPY€20.224.2★
Torriden CELLMAZING Kollagen Straffungscreme 60ml (2 02 fl.oz.) | Gegen erschlaffte Poren und Falten | Mit 5D Kollagen-Komplex Aminosäure-Komplex und Peptiden | Koreanische Feuchtigkeitscreme
Torriden€21.644.4★
SKIN1004 Madagascar Centella Light Cleansing Oil (200 ml)
SKIN1004€15.444.6★
Torriden DIVE IN Hyaluronsäure Serum 50ml (1 69 fl.oz.) | Tiefenwirksame Hydratisierung für strahlende Haut | Mit Hyaluronsäure Panthenol und Allantoin | Koreanisches Gesichtsserum.
Torriden€15.124.6★
What buyers say about serum korean skincare
What buyers praise and complain about, mined from review topics.What buyers love
“Super serum”
“Hydration”
“Very good product”
“Mild und angenehm”
“Wenn die Haut dehydriert ist, ist das das Richtige”
“Das Serum zieht super schnell ein”
“Sehr angenehm auf der Haut”
“Für mich ein absolutes Preis-Leistungs-Highlight”
“Beste Reinigungsöl”
“Super Creme auch für fettige Haut”
What buyers complain about
“gelegentliche chemische Peelings schnell trocken oder gereizt”
“normalerweise sehr große Probleme mit meiner trockenen Haut”
“Keine Veränderungen erkennbar”
“Eine Veränderung kann ich weder bei der Hydration noch anderweitig feststellen”
“Pure Geldverschwendung”
“Artikel jeweils überklebt”
“Skin oil”
“der Geruch war ziemlich stark,”
“kein 100% Centellaöl”
“Zudem bezweifle ich, dass es sich hier um ein hochwertiges Produkt handelt”
Top return reasons
Common questions
- Is serum korean skincare profitable to sell on Amazon Germany?
- The niche generates €705K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the serum korean skincare niche?
- 5 brands and 120 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in serum korean skincare?
- Top complaints mined from reviews: Allergien, Eignung für trockene Haut, Symptomreduktion. The return rate is 0.3%.
- What does it cost to enter the serum korean skincare niche?
- Listings span €10.90–€24.95; the average listing price is €16.88 (sweet spot $15–$100). The average incumbent carries 3,643 reviews — the moat a new listing must climb.