Is serum korean profitable to sell on Amazon Germany?

The niche generates €86K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (36/100).

How competitive is the serum korean niche?

9 brands and 140 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in serum korean?

Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Symptomreduktion. The return rate is 0.1%.

When does demand for serum korean peak?

Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.

What does it cost to enter the serum korean niche?

Listings span €4.69–€29.42; the average listing price is €12.64 (sweet spot $15–$100). The average incumbent carries 17,946 reviews — the moat a new listing must climb.

serum korean

Skip it

Soft demand (-45.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Price range

Good€4.69–€29.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad€86K

€86K/yr · 130K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad17,946.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-45.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, serum korean is a €86K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

serum korean market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €51K–€63K; units × avg price
Conversion rate: 5.3%
Avg BSR: #105
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

140

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Beauty of Joseon71%
medicube9%
COSRX6%
The Ordinary4%
MIZON2%
d'alba Piedmont2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -45.2% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Open Trend

Top serum korean search terms

serum korean skincare25K/yr -14.4%2.6% conv.
beauty of joseon serum23K/yr -28.3%5.3% conv.
glow serum16K/yr -25.1%1.9% conv.
beauty of joseon glow serum14K/yr -32.2%5.4% conv.
brightening serum8K/yr +1.6%1.1% conv.
gesichtsseren3K/yr +14.0%0.0% conv.
beauty of joseon glow deep serum3K/yr +8.0%7.9% conv.
skincare serum4K/yr -22.9%0.4% conv.
serum gesicht korean4K/yr -33.2%2.3% conv.
glow serum beauty of joseon3K/yr -12.7%6.2% conv.

All search terms

Top serum korean products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin | Korean Skincare Koreanische Kosmetik Serum Gesicht für Eine Strahlende Haut Gegen Ungleichmäßigen Hautton 30ml

Beauty of Joseon€11.334.3★9,157 rev

Beauty of Joseon Glow Serum Propolis + Niacinamide | Korean Skincare Koreanische Kosmetik Hydratisierend & Feuchtigkeitsspendend Serum Gesicht gegen ungleichmäßigen Hautton 30ml

Beauty of Joseon€11.804.4★4,028 rev

medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)

medicube€13.554.6★17,152 rev

Beauty of Joseon Serumlinie wiederbeleben Ginseng + Snail Mucin Serum 30 ml 1 fl oz.

Beauty of Joseon€11.904.5★3,445 rev

The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml

The Ordinary€4.694.5★57,657 rev

Newest

by launch date

Beauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men

Beauty of Joseon€29.4253 rev

3mo ago

WELEDA Bio Glow Perfecting Serum Drops Strahlender Naturkosmetik Booster Drops mit Süßholz - Glow und perfektioniertes Hautbild für einen ebenmäßigen Teint (vegan 30ml)

WELEDA€7.15264 rev

11mo ago

[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz

MIZON€13.411,806 rev

1y ago

medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)

medicube€13.5517,152 rev

1y ago

dalba Italian weiß Trüffel First Spray Serum Sprühen Serum Feuchtigkeitsspendendes -GesichtsSprühen Tensidfreies Sprühen für Strahlende Haut Hautberuhigendes Vegan Koreanische Hautpflege (50ml)

d'alba Piedmont€13.0441,216 rev

2y ago

What buyers say about serum korean

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Very good product”

Eignung für Mischhaut14%

“Bestes Gesichtsserum”

Eignung für trockene Haut8%

“Schönes Serum für die Skin Care Routine”

Feucht/Trocken7%

“Wer hydration sucht ist hier sicher gut bedient, mehr aver auch nicht”

Weiches Gefühl7%

“Fühlt sich gut an”

Helligkeit/Glanz/Glühen7%

“Glow (ohne "Fettglanz!)”

Preis-Leistungs-Verhältnis6%

“Top Produkt & top Preis”

Saugfähigkeit6%

“Das Serum zieht schnell ein”

beworben Vs Tatsächliches Produkt3%

“Erfüllt alle Erwartungen”

Komfort insgesamt3%

“Sehr angenehm auf dem Gesicht”

What buyers complain about

Allergien11%

“Meine Haut wirkte gereizt und unruhig”

Funktionalität insgesamt11%

“wirkt nichts”

Symptomreduktion8%

“ich sehe noch keine Veränderung Auf meiner Haut”

Haftung/Klebrigkeit7%

“Klebrig und ölig”

Preis-Leistungs-Verhältnis6%

“Geldverschwendung”

Eignung für trockene Haut5%

“Meine Haut hat es nicht gut vertragen, weshalb ich die Anwendung beendet habe”

Feucht/Trocken5%

“Als Feuchtigkeitspendend würde ich es für mich nicht bezeichnen”

Geruch3%

“Penetranter Geruch”

Falten2%

“recht viel Unreinheiten”

Verdünnt/wässrig2%

“fühlt sich fast wie Wasser an”

Top return reasons

Gesamtgröße11%

Geruch11%

Funktionalität insgesamt10%

beworben Vs Tatsächliches Produkt9%

Preis-Leistungs-Verhältnis8%

Eignung für Mischhaut5%

Qualität insgesamt5%

Fleckenbeständigkeit4%

Haftung/Klebrigkeit4%

Auslaufsicher4%

Common questions

Is serum korean profitable to sell on Amazon Germany?: The niche generates €86K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (36/100).
How competitive is the serum korean niche?: 9 brands and 140 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in serum korean?: Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Symptomreduktion. The return rate is 0.1%.
When does demand for serum korean peak?: Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
What does it cost to enter the serum korean niche?: Listings span €4.69–€29.42; the average listing price is €12.64 (sweet spot $15–$100). The average incumbent carries 17,946 reviews — the moat a new listing must climb.