Serum Korean
soft demand (-45.2% this quarter) — Serum Korean doesn't clear our bar today.
Flapen Score
Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Is Serum Korean profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Serum Korean is a €86K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 36/100.
Serum Korean: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -45.2% over the last 90 days and 5.3% of searches end in a purchase.
€86K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Serum Korean products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin | Korean Skincare Koreanische Kosmetik Serum Gesicht für Eine Strahlende Haut Gegen Ungleichmäßigen Hautton 30ml
- Price
- €11.33
- Rating
- 4.3/5
- Reviews
- 9,157
- Age
- 2y ago
Beauty of Joseon Glow Serum Propolis + Niacinamide | Korean Skincare Koreanische Kosmetik Hydratisierend & Feuchtigkeitsspendend Serum Gesicht gegen ungleichmäßigen Hautton 30ml
- Price
- €11.80
- Rating
- 4.4/5
- Reviews
- 4,028
- Age
- 4y ago
medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)
- Price
- €13.55
- Rating
- 4.6/5
- Reviews
- 17,152
- Age
- 1y ago
Beauty of Joseon Serumlinie wiederbeleben Ginseng + Snail Mucin Serum 30 ml 1 fl oz.
- Price
- €11.90
- Rating
- 4.5/5
- Reviews
- 3,445
- Age
- 3y ago
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml
- Price
- €4.69
- Rating
- 4.5/5
- Reviews
- 57,657
- Age
- 6y ago
Trending
90-day click momentum
Beauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men
- Price
- €29.42
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3mo ago
medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)
- Price
- €13.55
- Rating
- 4.6/5
- Reviews
- 17,152
- Age
- 1y ago
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml
- Price
- €4.69
- Rating
- 4.5/5
- Reviews
- 57,657
- Age
- 6y ago
![[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz](https://m.media-amazon.com/images/I/31X7rxLulQL.jpg)
[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz
- Price
- €13.41
- Rating
- 4.4/5
- Reviews
- 1,806
- Age
- 1y ago
Beauty of Joseon Serumlinie Calming Serum Grüner Tee+Panthenol
- Price
- €12.80
- Rating
- 4.5/5
- Reviews
- 1,601
- Age
- 2y ago
Newest
by launch dateBeauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men
- Price
- €29.42
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3mo ago
WELEDA Bio Glow Perfecting Serum Drops Strahlender Naturkosmetik Booster Drops mit Süßholz - Glow und perfektioniertes Hautbild für einen ebenmäßigen Teint (vegan 30ml)
- Price
- €7.15
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 11mo ago
[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz
- Price
- €13.41
- Rating
- 4.4/5
- Reviews
- 1,806
- Age
- 1y ago
medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)
- Price
- €13.55
- Rating
- 4.6/5
- Reviews
- 17,152
- Age
- 1y ago
dalba Italian weiß Trüffel First Spray Serum Sprühen Serum Feuchtigkeitsspendendes -GesichtsSprühen Tensidfreies Sprühen für Strahlende Haut Hautberuhigendes Vegan Koreanische Hautpflege (50ml)
- Price
- €13.04
- Rating
- 4.4/5
- Reviews
- 41,216
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 flat
Sellers
140
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- Beauty of Joseon71%
- medicube9%
- COSRX6%
- The Ordinary4%
- MIZON2%
- d'alba Piedmont2%
- Open — no brand owns it (3 brands, 5%)
Serum Korean demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top Serum Korean search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- serum korean skincare25K/yr
- beauty of joseon serum23K/yr
- glow serum16K/yr
- beauty of joseon glow serum14K/yr
- brightening serum8K/yr
- gesichtsseren3K/yr
- beauty of joseon glow deep serum3K/yr
- skincare serum4K/yr
- serum gesicht korean4K/yr
- glow serum beauty of joseon3K/yr
What reviews say buyers love and hate about Serum Korean
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Very good product”
“Bestes Gesichtsserum”
“Schönes Serum für die Skin Care Routine”
“Wer hydration sucht ist hier sicher gut bedient, mehr aver auch nicht”
“Fühlt sich gut an”
What buyers complain about
60% of reviews“Meine Haut wirkte gereizt und unruhig”
“wirkt nichts”
“ich sehe noch keine Veränderung Auf meiner Haut”
“Klebrig und ölig”
“Geldverschwendung”
Serum Korean return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Serum Korean questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
