Serum Korean
FailDemand is soft, at -45.2% this quarter, so Serum Korean is a Fail.
- Flapen Score
- 36 / 100Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 4736
- Market size
- €86K/yr130K searches / yr
- 90-day growth
- -45.2%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 140 sellers
Flapen Score
Serum Korean against its category
The dotted line is the Kosmetik average. Past it, Serum Korean is stronger. Inside it, weaker.
Market
The Serum Korean market on Amazon at a glance
Shoppers on Amazon Germany searched for Serum Korean 130K times last year and spent an estimated €86K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -45.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- €86Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- serum korean skincare25K searches a year
02 · Price
A sale here is worth €12.64.
Listings sell for €12.64 on average, from €4.69 to €29.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €12.64 that is €1K to €3K a year per listing.
- Average price
- €12.64under the $15 to $100 sweet spot
- Price range
- €4.69–€29.42
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Gesicht. It carries 17,946 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #105in Gesicht
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 17,946per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Serum Korean products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin | Korean Skincare Koreanische Kosmetik Serum Gesicht für Eine Strahlende Haut Gegen Ungleichmäßigen Hautton 30ml
- Price
- €11.33
- Rating
- 4.3/5
- Reviews
- 9,157
- Age
- 2y ago

Beauty of Joseon Glow Serum Propolis + Niacinamide | Korean Skincare Koreanische Kosmetik Hydratisierend & Feuchtigkeitsspendend Serum Gesicht gegen ungleichmäßigen Hautton 30ml
- Price
- €11.80
- Rating
- 4.4/5
- Reviews
- 4,028
- Age
- 4y ago

medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)
- Price
- €13.55
- Rating
- 4.6/5
- Reviews
- 17,152
- Age
- 1y ago

Beauty of Joseon Serumlinie wiederbeleben Ginseng + Snail Mucin Serum 30 ml 1 fl oz.
- Price
- €11.90
- Rating
- 4.5/5
- Reviews
- 3,445
- Age
- 3y ago

The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml
- Price
- €4.69
- Rating
- 4.5/5
- Reviews
- 57,657
- Age
- 6y ago
Trending
estimated 90-day click momentum
Beauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men
- Price
- €29.42
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3mo ago

medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)
- Price
- €13.55
- Rating
- 4.6/5
- Reviews
- 17,152
- Age
- 1y ago

The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml
- Price
- €4.69
- Rating
- 4.5/5
- Reviews
- 57,657
- Age
- 6y ago
![[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz](https://m.media-amazon.com/images/I/31X7rxLulQL.jpg)
[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz
- Price
- €13.41
- Rating
- 4.4/5
- Reviews
- 1,806
- Age
- 1y ago

Beauty of Joseon Serumlinie Calming Serum Grüner Tee+Panthenol
- Price
- €12.80
- Rating
- 4.5/5
- Reviews
- 1,601
- Age
- 2y ago
Newest
by launch date
Beauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men
- Price
- €29.42
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 3mo ago

WELEDA Bio Glow Perfecting Serum Drops Strahlender Naturkosmetik Booster Drops mit Süßholz - Glow und perfektioniertes Hautbild für einen ebenmäßigen Teint (vegan 30ml)
- Price
- €7.15
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 11mo ago
![[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz](https://m.media-amazon.com/images/I/31X7rxLulQL.jpg)
[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz
- Price
- €13.41
- Rating
- 4.4/5
- Reviews
- 1,806
- Age
- 1y ago

medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)
- Price
- €13.55
- Rating
- 4.6/5
- Reviews
- 17,152
- Age
- 1y ago

dalba Italian weiß Trüffel First Spray Serum Sprühen Serum Feuchtigkeitsspendendes -GesichtsSprühen Tensidfreies Sprühen für Strahlende Haut Hautberuhigendes Vegan Koreanische Hautpflege (50ml)
- Price
- €13.04
- Rating
- 4.4/5
- Reviews
- 41,216
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
140
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
5%
- Beauty of Joseon71%
- medicube9%
- COSRX6%
- The Ordinary4%
- MIZON2%
- d'alba Piedmont2%
- Open — no brand owns it (3 brands, 5%)
Demand
Serum Korean search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Serum Korean search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- serum korean skincare25K/yr
- beauty of joseon serum23K/yr
- glow serum16K/yr
- beauty of joseon glow serum14K/yr
- brightening serum8K/yr
- gesichtsseren3K/yr
- beauty of joseon glow deep serum3K/yr
- skincare serum4K/yr
- serum gesicht korean4K/yr
- glow serum beauty of joseon3K/yr
Reviews and returns
What reviews say buyers love and hate about Serum Korean
We read the reviews and the return reasons for every product selling here.
“Meine Haut wirkte gereizt und unruhig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serum Korean questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









