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Sergej Soap

brand-locked demand (top 5 brands take 100% of clicks) — Sergej Soap doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 19Growth 18Conversion 41Competition 60Returns 98Price range 84Avg price 95Brand share 0Review moat 72Quality gap 82
This niche Category average · 1,260 niches

Is Sergej Soap profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sergej Soap is a €78K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.

Sergej Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.1% over the last 90 days and 3.3% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr3K
Search volume / yr-13.1%84K
Conversion rate3.3%
Avg price€28.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 8
Top-5 product click share49%
Open market0%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement96%
New entrants (1y)7· 2 succeeded
Avg rating4.2★
Avg reviews628

Top Sergej Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

0%

  • Dr. Squatch98%
  • Sergejs Soap1%
  • ZOMCHI1%

Sergej Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR3.3%Products28Brands3Top 5 Brands100%OOS Rate4.7%Rating4.2★Reviews628Avg BSR#344
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Top Sergej Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dr squatch61K/yr
  • dr. squatch7K/yr
  • dr squatch seife11K/yr
  • dr.squatch3K/yr
  • squatch2K/yr

What reviews say buyers love and hate about Sergej Soap

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Geruch37%

Super Duft

Qualität insgesamt8%

Produktqualität

Reinigung6%

Reinigt natürlich und duftet toll

Eignung für trockene Haut6%

bleibt stundenlang an der Haut haften

beworben Vs Tatsächliches Produkt5%

auf den Fotos entsprechend gut zu sehen.

What buyers complain about

53% of reviews
Geruch20%

Nicht so duftstark wie beworben

Preis-Leistungs-Verhältnis12%

2) overpriced.

Eignung für trockene Haut5%

Das Hautgefühl und die Ergiebigkeit enttäuschen

Gesamtgröße3%

Die Flaschen sind tatsächlich recht massiv

Weiches Gefühl3%

Könnte weicher sein sind bissen wie Schmirgelpapier

Sergej Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
38%
2Hartes Gefühl
13%
3Auslaufsicher
8%
4Feucht/Trocken
5%
5beworben Vs Tatsächliches Produkt
5%

Common Sergej Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sergej Soap 49/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 28 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -13.1% over the last 90 days.
Search demand for Sergej Soap on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 2.4× the quietest.