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Sergej Soap

Fail

The top 5 brands take 100% of clicks, so Sergej Soap is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€78K/yr84K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
49%top-5 click share · 3 brands · 8 sellers

Flapen Score

Sergej Soap against its category

The dotted line is the Kosmetik average. Past it, Sergej Soap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sergej Soap market on Amazon at a glance

Shoppers on Amazon Germany searched for Sergej Soap 84K times last year and spent an estimated €78K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
3.3%
Market size, estimated
€78Ka year
Peak month
September2.4× the quietest month
Top search term
dr squatch61K searches a year

02 · Price

A sale here is worth €28.34.

Listings sell for €28.34 on average, from €8.07 to €57.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €28.34 that is €0 to €3K a year per listing.

Average price
€28.34inside the $15 to $100 sweet spot
Price range
€8.07–€57.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #344 within Baden & Körperpflege. It carries 628 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#344in Baden & Körperpflege
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
628per listing
Listings tracked
28

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sergej Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

0%

  • Brand 198%
  • Brand 21%
  • Brand 31%

Demand

Sergej Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Sergej Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr squatch61K/yr
  • dr. squatch7K/yr
  • dr squatch seife11K/yr
  • dr.squatch3K/yr
  • squatch2K/yr

Reviews and returns

What reviews say buyers love and hate about Sergej Soap

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Geruch”
20%of negative reviews mention “Geruch”
0.5%of orders come back
“Nicht so duftstark wie beworben”
A buyer, on “Geruch”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sergej Soap questions

Answered from the same tracked data.