Is Selsun Shampoo profitable to sell on Amazon Germany?

Flapen scores Selsun Shampoo 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €82K a year across 10 tracked products. Search demand grew -8.3% in the last 90 days.

How competitive is the Selsun Shampoo niche on Amazon Germany?

6 brands and 42 sellers compete in Selsun Shampoo on Amazon Germany. The top 5 Selsun Shampoo products take 83% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Selsun Shampoo?

Selsun Shampoo buyers on Amazon Germany complain most about Allergien, Empfindlichkeit insgesamt, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Selsun Shampoo peak?

Search demand for Selsun Shampoo on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Selsun Shampoo niche?

Selsun Shampoo sells for €17.32 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.89 to €29.50. The average product has 5,056 reviews, the count a new listing must catch up to.

Selsun Shampoo

Fail

The top 5 brands take 98% of clicks, so Selsun Shampoo is a Fail.

Flapen Score: 41
41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size: €82K/yr50K searches / yr
90-day growth: -8.3%search demand this quarter
Competition: 83%top-5 click share · 6 brands · 42 sellers

Flapen Score

Selsun Shampoo against its category

The dotted line is the Kosmetik average. Past it, Selsun Shampoo is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Selsun Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Selsun Shampoo 50K times last year and spent an estimated €82K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months: 50K
Growth, 90 days vs prior 90: -8.3%
Conversion, latest week: 9.4%
Market size, estimated: €82Ka year
Peak month: October1.4× the quietest month
Top search term: selsun shampoo18K searches a year

02 · Price

A sale here is worth €17.32.

Listings sell for €17.32 on average, from €8.89 to €29.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €17.32 that is €4K to €9K a year per listing.

Average price: €17.32inside the $15 to $100 sweet spot
Price range: €8.89–€29.50
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€9K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,574 within Shampoo & Spülung. It carries 5,056 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 3.5%
Average rank: #1,574in Shampoo & Spülung
Average rating: 4.45 starsAmazon Germany average 4.37 stars
Average reviews: 5,056per listing
Listings tracked: 10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Selsun Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Brand 167%
Brand 212%
Brand 38%
Brand 47%
Brand 54%
Brand 62%

Demand

Selsun Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Selsun Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

selsun shampoo18K/yr -15.0%6.2% conv.
selsun blue10K/yr -17.2%12.2% conv.
selsun9K/yr +1.9%6.1% conv.
selenium sulfide shampoo5K/yr +15.6%4.4% conv.
selendisulfid shampoo5K/yr -13.4%2.5% conv.
selsun blue shampoo4K/yr +7.7%12.9% conv.

Reviews and returns

What reviews say buyers love and hate about Selsun Shampoo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Allergien”

0.1%of orders come back

“der Juckreiz ist auch nicht gut weggegangen.”

A buyer, on “Allergien”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Selsun Shampoo questions

Answered from the same tracked data.

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