selsun shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.32avg listing price — sweet spot $15–$100
Price range
Good€8.89–€29.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,055.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad€82K€82K/yr · 50K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, selsun shampoo is a €82K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
selsun shampoo market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- €69K–€87K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #1,574
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 3.5%
- Avg brand age
- 70 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Selsun Blue67%
- Selsun12%
- Head & Shoulders8%
- Generisch7%
- Sulsena4%
- LuxPaks2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top selsun shampoo search terms
- selsun shampoo18K/yr
- selsun blue10K/yr
- selsun9K/yr
- selenium sulfide shampoo5K/yr
- selendisulfid shampoo5K/yr
- selsun blue shampoo4K/yr
Top selsun shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Selsun Blue Medicated Maximum Strength Schuppen-Shampoo 11 oz
Selsun Blue€16.314.5★24,069 rev
Selsun Blue Naturals - Schuppenshampoo Feuchtigkeitspendend 325 ml
Selsun Blue€15.954.5★16,029 rev
Abbott Selsun Selsun Suspension Anti Dandruff Shampoo Clears away dandruff flakes Relieves from excessive oil Relieves from dandruff related itching (120ml)- Pack of 2
Selsun€29.504.4★1,221 rev
SG Organics Suspension Anti-Schuppen Shampoo 120 ml
Generisch€16.004.3★35 rev
Chattem Selsun Blue Anti-Schuppen-Shampoo mit Conditioner Plus 11 Fl Oz (325 ml)
Selsun Blue€16.584.6★6,357 rev
Newest
by launch dateAbbott Selsun Selsun Suspension Anti Dandruff Shampoo Clears away dandruff flakes Relieves from excessive oil Relieves from dandruff related itching (120ml)- Pack of 2
Selsun€29.501,221 rev
Head & Shoulders Cooling Itch Rescue Anti-Schuppen Shampoo mit Selensulfid 400ml Clinical Strength Bekämpft Hartnäckige Schuppen und Juckreiz mit Intensivem Kühlendem Menthol
Head & Shoulders€11.90903 rev
Head & Shoulders Advanced Oil Control Anti-Schuppen Shampoo mit Selensulfid 400ml Clinical Strength Bekämpft Hartnäckige Schuppen und Überschüssiges Öl mit Frischem Zitrusduft
Head & Shoulders€11.66688 rev
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
LuxPaks€21.8157 rev
SG Organics Suspension Anti-Schuppen Shampoo 120 ml
Generisch€16.0035 rev
Trending
90-day click momentumAbbott Selsun Selsun Suspension Anti Dandruff Shampoo Clears away dandruff flakes Relieves from excessive oil Relieves from dandruff related itching (120ml)- Pack of 2
Selsun€29.504.4★
LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.
LuxPaks€21.814.3★
Selsun Blue Shampoo Naturals Schuppen Medicated 312
Selsun Blue€24.634.5★
SG Organics Suspension Anti-Schuppen Shampoo 120 ml
Generisch€16.004.3★
Selsun Blue Medicated Maximum Strength Schuppen-Shampoo 11 oz
Selsun Blue€16.314.5★
What buyers say about selsun shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Top Qualität”
“Funktioniert”
“Solides Shampoo gegen Juckreiz & Schuppen”
“Kannte das Produkt”
“Riecht stark”
“Reinigt das Haar gründlich”
“Friseur empfohlen gegen Schuppen und Kopfhautexemen”
“Das rechtfertigt den hohen Preis”
“Ich bin begeistert, der Wirkstoff hilft wirklich”
“dieses ist das beste für eine problematische Kopfhaut.”
What buyers complain about
“der Juckreiz ist auch nicht gut weggegangen.”
“Ich muss dazu sagen, dass die seborrhoische Dermatitis erst im Anfangsstadium war”
“sehr teuer”
“Riecht stark chemisch”
“Keine Wirkung”
“Das Produkt ist nicht so stark, wie es sein sollte”
“es verschlimmert nicht mein Schuppenproblem”
“Für mich leider ein Flop”
Top return reasons
Common questions
- Is selsun shampoo profitable to sell on Amazon Germany?
- The niche generates €82K/yr across 10 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the selsun shampoo niche?
- 6 brands and 42 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in selsun shampoo?
- Top complaints mined from reviews: Allergien, Empfindlichkeit insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for selsun shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the selsun shampoo niche?
- Listings span €8.89–€29.50; the average listing price is €17.32 (sweet spot $15–$100). The average incumbent carries 5,056 reviews — the moat a new listing must climb.