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Selsun Shampoo

brand-locked demand (top 5 brands take 98% of clicks) — Selsun Shampoo doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

Market size 21Growth 21Conversion 85Competition 15Returns 99Price range 70Avg price 81Brand share 6Review moat 24Quality gap 50
This niche Category average · 1,260 niches

Is Selsun Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Selsun Shampoo is a €82K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.

Selsun Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.3% over the last 90 days and 9.4% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr5K
Search volume / yr-8.3%50K
Conversion rate9.4%
Avg price€17.32

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 42
Top-5 product click share83%
Open market2%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,056

Top Selsun Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

€0€12K€25K€37K€49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Selsun Blue67%
  • Selsun12%
  • Head & Shoulders8%
  • Generisch7%
  • Sulsena4%
  • LuxPaks2%

Selsun Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR9.4%Products10Brands6Top 5 Brands98%OOS Rate3.5%Rating4.5★Reviews5,056Avg BSR#1,574
1K750Spike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Selsun Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • selsun shampoo18K/yr
  • selsun blue10K/yr
  • selsun9K/yr
  • selenium sulfide shampoo5K/yr
  • selendisulfid shampoo5K/yr
  • selsun blue shampoo4K/yr

What reviews say buyers love and hate about Selsun Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt23%

Top Qualität

Effizienz19%

Funktioniert

Allergien11%

Solides Shampoo gegen Juckreiz & Schuppen

beworben Vs Tatsächliches Produkt7%

Kannte das Produkt

Geruch6%

Riecht stark

What buyers complain about

86% of reviews
Allergien21%

der Juckreiz ist auch nicht gut weggegangen.

Empfindlichkeit insgesamt14%

Ich muss dazu sagen, dass die seborrhoische Dermatitis erst im Anfangsstadium war

Preis-Leistungs-Verhältnis14%

sehr teuer

Geruch14%

Riecht stark chemisch

Funktionalität insgesamt7%

Keine Wirkung

Selsun Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
50%
2Preis-Leistungs-Verhältnis
25%
3Inhaltsstoffe – insgesamt
25%

Common Selsun Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Selsun Shampoo 41/100 on Amazon Germany — Skip it. The niche generates €82K/yr across 10 tracked products. Search demand moved -8.3% over the last 90 days.
Search demand for Selsun Shampoo on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.