Scrunchies
prices mostly outside the sweet spot ($4.05–$13.51) — Scrunchies doesn't clear our bar today.
Flapen Score
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Is Scrunchies profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Scrunchies is a €68K/yr Amazon Germany market (386K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.
Scrunchies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.6% over the last 90 days and 2.5% of searches end in a purchase.
€68K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Scrunchies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VENUSTE Haargummis Scrunchies für Damen Premium Samt Haargummis Einfarbige Elastische Dicke Bänder Weiche Seile Pferdeschwanzhalter Frauen Haarschmuck 12 Stück
- Price
- €7.36
- Rating
- 4.7/5
- Reviews
- 3,207
- Age
- 4y ago
Kitsch Satin Haargummi Damen Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Schwarz 5 Stück
- Price
- €5.28
- Rating
- 4.4/5
- Reviews
- 55,575
- Age
- 6y ago
(6 Stück) Lolalet Haargummis Seide Scrunchies Satin für Damen Haargummi Weich Elastisch Silk Skrunschis Groß für Damen Frauen Mädchen 6 Farben -Schwarz Braun Grau Champagner Hellpink Silber
- Price
- €6.16
- Rating
- 4.5/5
- Reviews
- 6,557
- Age
- 4y ago
MOSOTECH 20 Stück Haargummis Stylische Chiffon Haargummi Scrunchies Elastische Gummibänder Haarband für Damen & Mädchen
- Price
- €6.82
- Rating
- 4.2/5
- Reviews
- 456
- Age
- 6y ago
(8 Stück) Lolalet Haargummis Seide Scrunchies für Damen Premium Satin Haargummis Weiche Elastische Silk Pferdeschwanzhalter für Damen Frauen Mädchen Haarschmuck 8 Farben -Stil A
- Price
- €5.87
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 3y ago
Trending
90-day click momentum
Scrunchies in Pastellfarben 8-teiliges Set Mehrfarbige Elastische Haarbänder Modisches Haargummi-Set Leopard-Muster Scrunchies für Frauen und Mädchen Stylischer Haarschmuck
- Price
- €6.04
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago
Kitsch Ultra-Petite Satin Haargummi Damen 6 Stück Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Eukalyptus
- Price
- €7.58
- Rating
- 4.4/5
- Reviews
- 55,567
- Age
- 3y ago
invisibobble LOOP+ Grip Pro (3 Stück) Sport-Haargummi mit Spiral-Technologie Starker Halt ohne Ziepen Spiralförmige Haargummis für Damen Mädchen & intensives Training Stylischer Haarschmuck
- Price
- €4.52
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 1y ago
Kitsch Satin Haargummi Damen Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Schwarz 5 Stück
- Price
- €5.28
- Rating
- 4.4/5
- Reviews
- 55,575
- Age
- 6y ago
6 Stück Scrunchies Haargummi Zopfgummi Satin Elastische Dicke Bänder Haargummi Pferdeschwanzhalter für Mädchen Damen (6 Farben)
- Price
- €6.44
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago
Newest
by launch date6 Stück Scrunchies Haargummi Zopfgummi Satin Elastische Dicke Bänder Haargummi Pferdeschwanzhalter für Mädchen Damen (6 Farben)
- Price
- €6.44
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 9mo ago
invisibobble LOOP+ Grip Pro (3 Stück) Sport-Haargummi mit Spiral-Technologie Starker Halt ohne Ziepen Spiralförmige Haargummis für Damen Mädchen & intensives Training Stylischer Haarschmuck
- Price
- €4.52
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 1y ago
Wanmu 6 Stück Haargummis Seide Scrunchies Satin für Damen Keine Knick Elastisch Silk Haarbänder Mädchen Süße Große Baumwoll Skrunschis für Alle Haartypen Ohne Schaden (6 Farben)
- Price
- €4.28
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Scrunchies in Pastellfarben 8-teiliges Set Mehrfarbige Elastische Haarbänder Modisches Haargummi-Set Leopard-Muster Scrunchies für Frauen und Mädchen Stylischer Haarschmuck
- Price
- €6.04
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago
Umisleep 3er Set 100% Mulberry Seiden Scrunchies für Damen Sanfte Haargummis für weniger Frizz & Haarbruch Elastische Haargummis ohne Abdrücke (Rosa+Schwarz+Champagner)
- Price
- €9.66
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
37
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
20%
- Kitsch25%
- VENUSTE20%
- Lolalet15%
- invisibobble9%
- MOSOTECH7%
- Duronge5%
Scrunchies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Scrunchies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scrunchies188K/yr
- scrunchies haargummi87K/yr
- scrunchie41K/yr
- haargummi scrunchie13K/yr
- crunchies haargummi10K/yr
- haargummi damen scrunchies9K/yr
- haargummi stoff5K/yr
- crunchies5K/yr
- haargummi samt6K/yr
- hair scrunchies5K/yr
What reviews say buyers love and hate about Scrunchies
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Super Produkt”
“sehr schön mit den verschiedenen Farbnuancen”
“Schöne Basic Haargummis”
“Preis/Leitung ok”
“Elastisch, Elegant und genau richtig für meine haarstruktur”
What buyers complain about
68% of reviews“Schlechte Qualität”
“Schlechter Halt”
“Also erstens sind die scrunchies nicht groß”
“Im Haar halten sie bei mir auch nicht gut”
“sind nicht dehnbar genug für mich”
Scrunchies return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scrunchies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
