Is scrunchies profitable to sell on Amazon Germany?

The niche generates €68K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (39/100).

How competitive is the scrunchies niche?

17 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in scrunchies?

Top complaints mined from reviews: Qualität insgesamt, Griff, Gesamtgröße. The return rate is 0.9%.

When does demand for scrunchies peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the scrunchies niche?

Listings span €4.05–€13.51; the average listing price is €6.91 (sweet spot $15–$100). The average incumbent carries 11,792 reviews — the moat a new listing must climb.

scrunchies

Skip it

Prices mostly outside the sweet spot ($4.05–$13.51) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Review moat

Bad11,791.87

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€6.91

avg listing price — sweet spot $15–$100

Market size

Bad€68K

€68K/yr · 386K searches

Price range

Bad€4.05–€13.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, scrunchies is a €68K/yr Amazon Germany market (386K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

scrunchies market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €69K–€86K; units × avg price
Conversion rate: 2.5%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.7%
Avg brand age: 24 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

20%

Kitsch25%
VENUSTE20%
Lolalet15%
invisibobble9%
MOSOTECH7%
Duronge5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top scrunchies search terms

scrunchies188K/yr +7.6%1.9% conv.
scrunchies haargummi87K/yr +1.5%2.6% conv.
scrunchie41K/yr -1.8%1.4% conv.
haargummi scrunchie13K/yr -12.0%2.8% conv.
crunchies haargummi10K/yr +7.9%2.8% conv.
haargummi damen scrunchies9K/yr -17.2%2.1% conv.
haargummi stoff5K/yr +14.7%1.2% conv.
crunchies5K/yr +8.1%1.4% conv.
haargummi samt6K/yr -9.1%3.6% conv.
hair scrunchies5K/yr -10.3%1.2% conv.

All search terms

Top scrunchies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VENUSTE Haargummis Scrunchies für Damen Premium Samt Haargummis Einfarbige Elastische Dicke Bänder Weiche Seile Pferdeschwanzhalter Frauen Haarschmuck 12 Stück

VENUSTE€7.364.7★3,207 rev

Kitsch Satin Haargummi Damen Keine Knicke Frizz-Kontrolle | Weicher als Seide Haargummis sanft zum Haar für alle Haartypen | Stilvolle Scrunchies Haar-Accessoires Schwarz 5 Stück

Kitsch€5.284.4★55,575 rev

(6 Stück) Lolalet Haargummis Seide Scrunchies Satin für Damen Haargummi Weich Elastisch Silk Skrunschis Groß für Damen Frauen Mädchen 6 Farben -Schwarz Braun Grau Champagner Hellpink Silber

Lolalet€6.164.5★6,557 rev

MOSOTECH 20 Stück Haargummis Stylische Chiffon Haargummi Scrunchies Elastische Gummibänder Haarband für Damen & Mädchen

MOSOTECH€6.824.2★456 rev

(8 Stück) Lolalet Haargummis Seide Scrunchies für Damen Premium Satin Haargummis Weiche Elastische Silk Pferdeschwanzhalter für Damen Frauen Mädchen Haarschmuck 8 Farben -Stil A

Lolalet€5.874.5★2,244 rev

Newest

by launch date

6 Stück Scrunchies Haargummi Zopfgummi Satin Elastische Dicke Bänder Haargummi Pferdeschwanzhalter für Mädchen Damen (6 Farben)

obeoby€6.4422 rev

9mo ago

invisibobble LOOP+ Grip Pro (3 Stück) Sport-Haargummi mit Spiral-Technologie Starker Halt ohne Ziepen Spiralförmige Haargummis für Damen Mädchen & intensives Training Stylischer Haarschmuck

invisibobble€4.52107 rev

1y ago

Wanmu 6 Stück Haargummis Seide Scrunchies Satin für Damen Keine Knick Elastisch Silk Haarbänder Mädchen Süße Große Baumwoll Skrunschis für Alle Haartypen Ohne Schaden (6 Farben)

Wanmu€4.2823 rev

1y ago

Scrunchies in Pastellfarben 8-teiliges Set Mehrfarbige Elastische Haarbänder Modisches Haargummi-Set Leopard-Muster Scrunchies für Frauen und Mädchen Stylischer Haarschmuck

Duronge€6.048 rev

1y ago

Umisleep 3er Set 100% Mulberry Seiden Scrunchies für Damen Sanfte Haargummis für weniger Frizz & Haarbruch Elastische Haargummis ohne Abdrücke (Rosa+Schwarz+Champagner)

Umisleep€9.66798 rev

1y ago

What buyers say about scrunchies

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Farbe15%

“sehr schön mit den verschiedenen Farbnuancen”

Eignung Glattes Haar9%

“Schöne Basic Haargummis”

Preis-Leistungs-Verhältnis8%

“Preis/Leitung ok”

Haarstyling7%

“Elastisch, Elegant und genau richtig für meine haarstruktur”

Weiches Gefühl6%

“Das Material fühlt sich weich und hochwertig an und gleitet gut durchs Haar, ohne zu ziepen oder einzelne Strähnen herauszuziehen”

Komfort insgesamt6%

“sehr bequem”

Haltbarkeit5%

“Halten gut”

beworben Vs Tatsächliches Produkt4%

“was es verspricht”

Gesamtgröße3%

“Passt”

What buyers complain about

Qualität insgesamt14%

“Schlechte Qualität”

Griff10%

“Schlechter Halt”

Gesamtgröße10%

“Also erstens sind die scrunchies nicht groß”

Eignung für kurzes Haar9%

“Im Haar halten sie bei mir auch nicht gut”

Dehnbarkeit/Erweiterbarkeit/Elastizität6%

“sind nicht dehnbar genug für mich”

Eignung für lockiges Haar6%

“Nicht für Dickes oder locken geeignet”

Eignung Glattes Haar4%

“Nicht für dickes Haar geeignet”

Dicke4%

“Inneres Gummi fühlt sich recht dünn an”

Materialqualität3%

“Das Material fühlt sich nicht so weich an, wie ich es erwartet habe”

Farbe3%

“Und die Farbe geht nicht raus”

Top return reasons

Gesamtgröße26%

Qualität insgesamt15%

Materialqualität12%

Farbe6%

Dünn5%

beworben Vs Tatsächliches Produkt5%

Eignung für kurzes Haar4%

Eignung für langes Haar4%

Funktionalität insgesamt3%

Geruch3%

Common questions

Is scrunchies profitable to sell on Amazon Germany?: The niche generates €68K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (39/100).
How competitive is the scrunchies niche?: 17 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in scrunchies?: Top complaints mined from reviews: Qualität insgesamt, Griff, Gesamtgröße. The return rate is 0.9%.
When does demand for scrunchies peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the scrunchies niche?: Listings span €4.05–€13.51; the average listing price is €6.91 (sweet spot $15–$100). The average incumbent carries 11,792 reviews — the moat a new listing must climb.

scrunchies

scrunchies market data

Competition & brand share

Demand & seasonality

Top scrunchies search terms

Top scrunchies products on Amazon

Top sellers

Newest

Trending

What buyers say about scrunchies

What buyers love

What buyers complain about

Top return reasons

Common questions

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