Scrunchies

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

2.5%

Market size, estimated

€68Ka year

Peak month

November1.6× the quietest month

Top search term

scrunchies188K searches a year

Listings sell for €6.91 on average, from €4.05 to €13.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €6.91 that is €2K to €3K a year per listing.

Average price

€6.91under the $15 to $100 sweet spot

Price range

€4.05–€13.51

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

€2K–€3K

Returns

0.9%of orders · Amazon Germany median 1.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #99 within Haarschmuck. It carries 11,792 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#99in Haarschmuck

Average rating

4.51 starsAmazon Germany average 4.37 stars

Average reviews

11,792per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months