Is schwitzen profitable to sell on Amazon Germany?

The niche generates €69K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the schwitzen niche?

6 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in schwitzen?

Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for schwitzen peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the schwitzen niche?

Listings span €12.64–€50.30; the average listing price is €21.95 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.

schwitzen

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€21.95

avg listing price — sweet spot $15–$100

Price range

Great€12.64–€50.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+28.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,729.36

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€69K

€69K/yr · 42K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schwitzen is a €69K/yr Amazon Germany market (42K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

schwitzen market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: €88K–€110K; units × avg price
Conversion rate: 7.4%
Avg BSR: #278
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 1.3%
Avg brand age: 77 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

seven days37%
Purax28%
Polarwise28%
EVERDRY3%
ODABAN ANTIPERPSPIRANT3%
SWEAT-OFF2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top schwitzen search terms

polarwise10K/yr +90.4%4.3% conv.
seven days deo7K/yr +53.8%14.6% conv.
seven days16K/yr -17.9%5.6% conv.
purax7K/yr +27.2%15.4% conv.
purax antitranspirant roll-on3K/yr +6.6%21.3% conv.
the polar company135/yr +206.7%6.5% conv.

All search terms

Top schwitzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

seven days Antitranspirant 50ml Roll On gegen Schweiß [Langzeitschutz - Bis 7 Tage] Antitranspirant starkes schwitzen Anti Transpirant Herren & Damen Deo Mittel gegen Schwitzen Deoroller

seven days€14.704.3★630 rev

Polarwise Strong Roller Antitranspirant Roller gegen starkes Schwitzen effektiver Schutz vor Achselschweiß - Mehr als ein Deodorant 15 ml

Polarwise€33.503.9★161 rev

PURAX Antitranspirant Roll-On EXTRA STRONG 50ml - 7 days protection

Purax€17.834.3★3,324 rev

Polarwise Strong Roller Bundle Antitranspirant Roller gegen starkes Schwitzen effektiver Schutz vor Achselschweiß - Mehr als ein Deodorant 30 ml

Polarwise€50.304.1★10 rev

Purax Antitranspirant Roll On Extra Strong 50 ml Deo Roll on gegen Schweiß langanhaltende Frische und Verlässlichkeit

Purax€15.924.2★1,781 rev

Newest

by launch date

Polarwise Strong Roller Bundle Antitranspirant Roller gegen starkes Schwitzen effektiver Schutz vor Achselschweiß - Mehr als ein Deodorant 30 ml

Polarwise€50.3010 rev

10mo ago

Polarwise Deodorant Antibakterielles Deodorant gegen Körpergeruch mit Zitrusduft für langanhaltende Frische 50 ml

Polarwise€12.647 rev

1y ago

Polarwise Strong Roller Antitranspirant Roller gegen starkes Schwitzen effektiver Schutz vor Achselschweiß - Mehr als ein Deodorant 15 ml

Polarwise€33.50161 rev

3y ago

seven days Antitranspirant 50ml Roll On gegen Schweiß [Langzeitschutz - Bis 7 Tage] Antitranspirant starkes schwitzen Anti Transpirant Herren & Damen Deo Mittel gegen Schwitzen Deoroller

seven days€14.70630 rev

6y ago

Purax Antitranspirant Roll On Extra Strong 50 ml Deo Roll on gegen Schweiß langanhaltende Frische und Verlässlichkeit

Purax€15.921,781 rev

11y ago

What buyers say about schwitzen

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz20%

“Wirkt super”

Qualität insgesamt19%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Hält was es verspricht”

Haltbarkeit6%

“Hält perfekt und sehr ergiebig”

Allergien4%

“Kein Juckreiz”

Preis-Leistungs-Verhältnis3%

“Jeden Cent wert”

Geruch2%

“Kein Schweissgeruch”

Fleckenbeständigkeit2%

“Keine nassen Flecken mehr”

Symptomreduktion2%

“Nach der ersten Anwendung komplette Wirkung gezeigt”

Schutz2%

“Meine Rettung”

What buyers complain about

Allergien37%

“Inflammation”

Funktionalität insgesamt10%

“Hilft leider überhaupt nix”

Preis-Leistungs-Verhältnis6%

“probieren,ist halt nicht günstig.”

Geruch4%

“stinkt zum Himmel”

beworben Vs Tatsächliches Produkt4%

“Hält nicht was es verspricht”

Empfindlichkeit insgesamt4%

“Mehrere Stunden später wurde ich jedoch mitten in der Nacht von extremen Schmerzen und starkem Brennen in einer Achsel geweckt”

Inhaltsstoffe – insgesamt3%

“Keine Wirkung und aggressive Inhaltsstoffe”

Farbverblassen/Verfärbung3%

“Bluse verfärbt”

Produktzustand3%

“Der Artikel wurde mir bereits benutzt zugesendet”

Hautgesundheit2%

“Reizt die Haut sehr stark”

Common questions

Is schwitzen profitable to sell on Amazon Germany?: The niche generates €69K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the schwitzen niche?: 6 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in schwitzen?: Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for schwitzen peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the schwitzen niche?: Listings span €12.64–€50.30; the average listing price is €21.95 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.