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Schwarzlicht Deko

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -29.0% this quarter, so Schwarzlicht Deko is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size
€50K/yr285K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
34%top-5 click share · 50 brands · 73 sellers

Flapen Score

Schwarzlicht Deko against its category

The dotted line is the Kosmetik average. Past it, Schwarzlicht Deko is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwarzlicht Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwarzlicht Deko 285K times last year and spent an estimated €50K. The top 5 brands take 39% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
1.6%
Market size, estimated
€50Ka year
Peak month
February3.3× the quietest month
Top search term
neon127K searches a year

02 · Price

A sale here is worth €11.19.

Listings sell for €11.19 on average, from €2.94 to €34.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €11.19 that is €0 to €1K a year per listing.

Average price
€11.19under the $15 to $100 sweet spot
Price range
€2.94–€34.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,654 within Make-Up. It carries 616 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#1,654in Make-Up
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
616per listing
Listings tracked
60

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Schwarzlicht Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

73

Top-5 brand share

39%

Top 20: 74%

Top-5 click share

34%

Top 20: 67%

Open market

56%

  • Brand 111%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Schwarzlicht Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.3×

Search terms

Top Schwarzlicht Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon127K/yr
  • neon accessoires37K/yr
  • neon party42K/yr
  • schwarzlicht deko26K/yr
  • neon deko19K/yr
  • neon party deko17K/yr
  • neon accessoires damen12K/yr
  • deko neon4K/yr

Reviews and returns

What reviews say buyers love and hate about Schwarzlicht Deko

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Farbe”
11%of negative reviews mention “Helligkeit/Glanz/Glühen”
1.8%of orders come back
“Schöne Ballons, ohne leuchten”
A buyer, on “Helligkeit/Glanz/Glühen”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schwarzlicht Deko questions

Answered from the same tracked data.