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Schwarzkopf Blondme

brand-locked demand (top 5 brands take 100% of clicks) — Schwarzkopf Blondme doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 47Growth 24Conversion 70Competition 26Returns 99Price range 69Avg price 79Brand share 0Review moat 60Quality gap 40
This niche Category average · 1,260 niches

Is Schwarzkopf Blondme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwarzkopf Blondme is a €252K/yr Amazon Germany market (234K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 46/100.

Schwarzkopf Blondme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.7% over the last 90 days and 6.5% of searches end in a purchase.

€252K

revenue / yr

Units sold / yr20K
Search volume / yr-1.7%234K
Conversion rate6.5%
Avg price€16.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 77
Top-5 product click share70%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement44%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,099

Top Schwarzkopf Blondme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

€0€25K€50K€76K€101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Schwarzkopf60%
  • BlondMe36%
  • BC Bonacure3%
  • Schwarzkopf Blonde2%
  • Open — no brand owns it (0%)

Schwarzkopf Blondme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume234KCVR6.5%Products16Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,099Avg BSR#162
5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Top Schwarzkopf Blondme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schwarzkopf blondme57K/yr
  • blond me41K/yr
  • blond me blondierpulver35K/yr
  • blondme25K/yr
  • blondme blondierung pulver13K/yr
  • schwarzkopf blondierung12K/yr
  • blondierung schwarzkopf10K/yr
  • blonde me8K/yr
  • blondierungspulver schwarzkopf5K/yr
  • blonde me schwarzkopf5K/yr

What reviews say buyers love and hate about Schwarzkopf Blondme

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt31%

Super Produkt

Eignung für gefärbtes Haar9%

Super Blondierung

Eignung für lockiges Haar8%

Beste Blondierung auf dem Markt

Geruch8%

Riecht gut

Weiches Gefühl7%

Meine Haare fühlen sich super an weich

What buyers complain about

79% of reviews
Preis-Leistungs-Verhältnis22%

Teuer

Qualität insgesamt12%

Über den Qualität der Produkt kann ich nichts sagen

Geruch10%

Die Farbe stinkt extrem

Eignung für gefärbtes Haar9%

Für rotes oder schwarzes Haar würde ich das nicht empfehlen

beworben Vs Tatsächliches Produkt7%

Nicht nur kam eine Blondierung hier an, die völlig anders aussieht wie auf dem Bild,

Schwarzkopf Blondme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
14%
2Gesamtgröße
12%
3beworben Vs Tatsächliches Produkt
10%
4Stärke
10%
5Eignung für kurzes Haar
10%

Common Schwarzkopf Blondme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwarzkopf Blondme 46/100 on Amazon Germany — Skip it. The niche generates €252K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -1.7% over the last 90 days.
Search demand for Schwarzkopf Blondme on Amazon Germany peaks in Jun, where the busiest month runs 1.5× the quietest.