schwarzkopf blondme
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€16.68avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good€5.06–€36.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,099.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay€252K€252K/yr · 234K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, schwarzkopf blondme is a €252K/yr Amazon Germany market (234K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
schwarzkopf blondme market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €250K–€334K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Schwarzkopf60%
- BlondMe36%
- BC Bonacure3%
- Schwarzkopf Blonde2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.5×
Top schwarzkopf blondme search terms
- schwarzkopf blondme57K/yr
- blond me41K/yr
- blond me blondierpulver35K/yr
- blondme25K/yr
- blondme blondierung pulver13K/yr
- schwarzkopf blondierung12K/yr
- blondierung schwarzkopf10K/yr
- blonde me8K/yr
- blondierungspulver schwarzkopf5K/yr
- blonde me schwarzkopf5K/yr
Top schwarzkopf blondme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SCHWARZKOPF PROFESSIONAL Blond Me Premium Lightener 9+ 450 g
Schwarzkopf€24.674.8★1,830 rev
Schwarzkopf PROFESSIONAL DUO BLOND ME PPL9+ Pulver Comp. Schwarzkopf - Premium Blondierung 450g Lightener 9+ & Blond Me Supreme Blonde Hair Quality Care 9% 20 Vol Developer 1000ml
Schwarzkopf€36.914.3★47 rev
SCHWARZKOPF PROFESSIONAL Blond Me Premium Developer 6% 20 Vol. 1000 ml
BlondMe€11.254.8★889 rev
Schwarzkopf Professional Duo Blond Me PPL9+ Puder komplex zum Aufhellen Premium 450 g Lightener 9+ & Supreme Blonde Hair Quality 30 Vol Developer 1000 ml
Schwarzkopf€36.214.3★137 rev
Schwarzkopf Professional BLONDME Bond Repair Brightening Shampoo Haarshampoo Entfernung Von Umweltschadstoffen Mandelöl Weißer Tee Hydratisierend Stärkend Und Tiefenwirksam Pflegend 300 ml
BlondMe€9.144.3★194 rev
Newest
by launch dateSchwarzkopf PROFESSIONAL DUO BLOND ME PPL9+ Pulver Comp. Schwarzkopf - Premium Blondierung 450g Lightener 9+ & Blond Me Supreme Blonde Hair Quality Care 9% 20 Vol Developer 1000ml
Schwarzkopf€36.9147 rev
Schwarzkopf Professional Duo Blond Me PPL9+ Puder komplex zum Aufhellen Premium 450 g Lightener 9+ & Supreme Blonde Hair Quality 30 Vol Developer 1000 ml
Schwarzkopf€36.21137 rev
Schwarzkopf Professional BLONDME Bond Repair Brightening Shampoo Haarshampoo Entfernung Von Umweltschadstoffen Mandelöl Weißer Tee Hydratisierend Stärkend Und Tiefenwirksam Pflegend 300 ml
BlondMe€9.14194 rev
Schwarzkopf Professional BLONDME Bond Repair Nourishing Conditioner Spülung Mit Leichter Formel Mandelöl Weißer Tee Tiefenwirksam Pflegende Haarspüllung Hydratisierend Und Entwirrend 250 ml
BlondMe€12.35264 rev
Schwarzkopf Professional BLONDME Bond Repair Sealing Balm Leave In Haarlotion Hitzeschutz Anti Frizz Versiegelt Gespaltene Spitzen Glättend Und Stärkend 75 ml
BlondMe€11.31155 rev
Trending
90-day click momentumSchwarzkopf PROFESSIONAL DUO BLOND ME PPL9+ Pulver Comp. Schwarzkopf - Premium Blondierung 450g Lightener 9+ & Blond Me Supreme Blonde Hair Quality Care 9% 20 Vol Developer 1000ml
Schwarzkopf€36.914.3★
Schwarzkopf Blond Me Bond Enforcing Premium Lightener 9+ 450g
BC Bonacure€26.664.6★
Schwarzkopf Blonde Aufheller L1++ (143 ml) Haarfärbemittel für Öl-aktiviertes Haare Aufhellen mit HaptIQ System für bis zu 9 Stufen ohne Gelbstich
Schwarzkopf Blonde€5.064.3★
Schwarzkopf Professional BlondMe Premium Aufheller 9+ 1er Pack (1 x 450 g)
Schwarzkopf€26.914.7★
Schwarzkopf Professional BLONDME Bondfinity Deep Repair Mask Haarmaske Stärkende Haarpflege Schafft Bindungen Glättet Und Schützt Poröses Haar Hydratisierend Und Weichmachend 200 ml
BlondMe€13.904.5★
What buyers say about schwarzkopf blondme
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Super Blondierung”
“Beste Blondierung auf dem Markt”
“Riecht gut”
“Meine Haare fühlen sich super an weich”
“Gute Blondierung, die auch dunklere Farben aufhellt”
“Haar wird gepflegt und glänzend”
“Wirkt gut”
“💡 Aufhellung & Ergebnis:”
“Haare fühlen sich seidiger an”
What buyers complain about
“Teuer”
“Über den Qualität der Produkt kann ich nichts sagen”
“Die Farbe stinkt extrem”
“Für rotes oder schwarzes Haar würde ich das nicht empfehlen”
“Nicht nur kam eine Blondierung hier an, die völlig anders aussieht wie auf dem Bild,”
“Wird nicht gelb”
“Das Haar geht total kaputt, sind wie Stroh”
“Die Haare werden extrem trocken”
“Nicht sehr stark”
“Meine Kopfhaut hat so darunter gelitten”
Top return reasons
Common questions
- Is schwarzkopf blondme profitable to sell on Amazon Germany?
- The niche generates €252K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the schwarzkopf blondme niche?
- 4 brands and 77 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in schwarzkopf blondme?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Geruch. The return rate is 0.2%.
- When does demand for schwarzkopf blondme peak?
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the schwarzkopf blondme niche?
- Listings span €5.06–€36.91; the average listing price is €16.68 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.