How competitive is the Schwarzkopf niche on Amazon Germany?

5 brands and 119 sellers compete in Schwarzkopf on Amazon Germany. The top 5 Schwarzkopf products take 49% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Schwarzkopf?

Schwarzkopf buyers on Amazon Germany complain most about Qualität insgesamt, Farbe, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Schwarzkopf niche?

Schwarzkopf sells for €12.80 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.98–€26.95. The average incumbent carries 1,010 reviews — the moat a new listing must climb.

Schwarzkopf

brand-locked demand (top 5 brands take 100% of clicks) — Schwarzkopf doesn't clear our bar today.

Flapen Score

Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

This niche Category average · 1,260 niches

Is Schwarzkopf profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwarzkopf is a €67K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.

Schwarzkopf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.3% over the last 90 days and 2.8% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr6K

Search volume / yr-3.3%188K

Conversion rate2.8%

Avg price€12.80

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 119

Top-5 product click share49%

Open market0%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Schwarzkopf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwarzkopf IGORA Royal Premium-Haarfarbe 5-0 hellbraun 1er Pack (1 x 60 g)

Price: €9.11
Rating: 4.6/5
Reviews: 915
Age: 13y ago

Schwarzkopf Professional CHROMA ID Bonding Color Mask Semi Permanentes Farbsystem Farbmaske Pflegende Tönung Haarmaske Haarkur Intensive Pflege Vegane Formel 9 5-1 Pearl Silver 300 ml

Price: €16.68
Rating: 4.4/5
Reviews: 814
Age: 8y ago

Schwarzkopf Bonacure Moisture Kick Spray Conditioner 400ml

Price: €13.23
Rating: 4.2/5
Reviews: 1,410
Age: 4y ago

Schwarzkopf Professional Bonacure Moisture Kick Spray Conditioner Leave In Spray Normales Trockenes Haar Vegan Care Boost Complex Hydratisierend Entwirrend 200 ml

Price: €8.65
Rating: 4.6/5
Reviews: 306
Age: 4y ago

Schwarzkopf IGORA Royal ?l Entwickler 6 prozent 1000 ml

Price: €12.62
Rating: 4.7/5
Reviews: 4,657
Age: 13y ago

Newest

by launch date

Schwarzkopf Professional CHROMA ID Bonding Color Mask Semi Permanentes Farbsystem Farbmaske Pflegende Tönung Haarmaske Haarkur Intensive Pflege Vegane Formel 8-46 Glazed Caramel 300 ml

Price: €17.53
Rating: 4.4/5
Reviews: 814
Age: 2y ago

SCHWARZKOPF PROFESSIONAL Blond Me Premium Lightener 9+ 450 g

Price: €24.67
Rating: 4.8/5
Reviews: 1,830
Age: 3y ago

Schwarzkopf BC Moisture Kick Shampoo 1000 ml

Price: €18.94
Rating: 4.3/5
Reviews: 583
Age: 4y ago

Schwarzkopf Professional Bonacure Moisture Kick Conditioner Haarspüllung Normales Trockenes Haar Vegan Glycerol Hydratisiertes Haargefühl Verbesserte Handhabbarkeit Elastizität Entwirrend 200 ml

Price: €9.41
Rating: 4.5/5
Reviews: 207
Age: 4y ago

Schwarzkopf Professional Bonacure Repair Rescue Spray Conditioner Leave In Für Strapaziertes Haar Vegan Care Boost Complex Weniger Haarbruch Verbesserte Kämmbarkeit Entwirrend 200 ml

Price: €11.99
Rating: 4.5/5
Reviews: 284
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

Schwarzkopf Professional54%
Schwarzkopf29%
BC Bonacure15%
Fibre Clinix1%
Wella Professionals1%
Open — no brand owns it (0%)

Schwarzkopf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR2.8%Products33Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,010Avg BSR#132

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Top Schwarzkopf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

schwarzkopf41K/yr -8.5%0.6% conv.
igora royal39K/yr -11.6%1.0% conv.
igora17K/yr -2.2%0.8% conv.
schwarzkopf professional12K/yr +6.5%0.5% conv.
schwarzkopf bc bonacure14K/yr -10.3%4.5% conv.
schwarzkopf igora royal9K/yr -3.4%1.8% conv.
schwarzkopf chroma id10K/yr -11.1%3.4% conv.
chroma id9K/yr +0.7%4.2% conv.
schwarzkopf igora6K/yr +2.2%1.0% conv.
bonacure moisture kick5K/yr +48.8%7.3% conv.

What reviews say buyers love and hate about Schwarzkopf

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Qualität insgesamt24%

“Bestes Produkt”

Farbe15%

“Color Frese mask”

Geruch10%

“Gut riechende Haarmaske”

Eignung für gefärbtes Haar6%

“Farbshampo”

Helligkeit/Glanz/Glühen5%

“Das beste Glossing was ich je hatte”

What buyers complain about

69% of reviews

Qualität insgesamt12%

“Nicht so gut wie Vorgänger”

Farbe11%

“Ansatz grau”

Feucht/Trocken8%

“Nach dem Waschen mit diesem Shampoo waren meine Haare extrem trocken”

Funktionalität insgesamt7%

“Nützt gar nichts”

Geruch6%

“riecht sehr unangenehm”

Schwarzkopf return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

21%

2Gesamtgröße

14%

3beworben Vs Tatsächliches Produkt

12%

4Funktionalität insgesamt

5Produktzustand

Common Schwarzkopf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwarzkopf 41/100 on Amazon Germany — Skip it. The niche generates €67K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.3% over the last 90 days.