Is schwarzkopf profitable to sell on Amazon Germany?

The niche generates €67K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (41/100).

How competitive is the schwarzkopf niche?

5 brands and 119 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in schwarzkopf?

Top complaints mined from reviews: Qualität insgesamt, Farbe, Feucht/Trocken. The return rate is 0.1%.

When does demand for schwarzkopf peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the schwarzkopf niche?

Listings span €4.98–€26.95; the average listing price is €12.80 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.

schwarzkopf

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good1,009.82

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.80

avg listing price — sweet spot $15–$100

Price range

Good€4.98–€26.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Market size

Bad€67K

€67K/yr · 188K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schwarzkopf is a €67K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schwarzkopf market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €64K–€77K; units × avg price
Conversion rate: 2.8%
Avg BSR: #132
Page quality: 0%
Prime: 94%
Sponsored: 48%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

Schwarzkopf Professional54%
Schwarzkopf29%
BC Bonacure15%
Fibre Clinix1%
Wella Professionals1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top schwarzkopf search terms

schwarzkopf41K/yr -8.5%0.6% conv.
igora royal39K/yr -11.6%1.0% conv.
igora17K/yr -2.2%0.8% conv.
schwarzkopf professional12K/yr +6.5%0.5% conv.
schwarzkopf bc bonacure14K/yr -10.3%4.5% conv.
schwarzkopf igora royal9K/yr -3.4%1.8% conv.
schwarzkopf chroma id10K/yr -11.1%3.4% conv.
chroma id9K/yr +0.7%4.2% conv.
schwarzkopf igora6K/yr +2.2%1.0% conv.
bonacure moisture kick5K/yr +48.8%7.3% conv.

All search terms

Top schwarzkopf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarzkopf IGORA Royal Premium-Haarfarbe 5-0 hellbraun 1er Pack (1 x 60 g)

Schwarzkopf€9.114.6★915 rev

Schwarzkopf Professional CHROMA ID Bonding Color Mask Semi Permanentes Farbsystem Farbmaske Pflegende Tönung Haarmaske Haarkur Intensive Pflege Vegane Formel 9 5-1 Pearl Silver 300 ml

Schwarzkopf Professional€16.684.4★814 rev

Schwarzkopf Bonacure Moisture Kick Spray Conditioner 400ml

Schwarzkopf Professional€13.234.2★1,410 rev

Schwarzkopf Professional Bonacure Moisture Kick Spray Conditioner Leave In Spray Normales Trockenes Haar Vegan Care Boost Complex Hydratisierend Entwirrend 200 ml

BC Bonacure€8.654.6★306 rev

Schwarzkopf IGORA Royal ?l Entwickler 6 prozent 1000 ml

Schwarzkopf Professional€12.624.7★4,657 rev

Newest

by launch date

Schwarzkopf Professional CHROMA ID Bonding Color Mask Semi Permanentes Farbsystem Farbmaske Pflegende Tönung Haarmaske Haarkur Intensive Pflege Vegane Formel 8-46 Glazed Caramel 300 ml

Schwarzkopf Professional€17.53814 rev

2y ago

SCHWARZKOPF PROFESSIONAL Blond Me Premium Lightener 9+ 450 g

Schwarzkopf€24.671,830 rev

3y ago

Schwarzkopf BC Moisture Kick Shampoo 1000 ml

Schwarzkopf Professional€18.94583 rev

4y ago

Schwarzkopf Professional Bonacure Moisture Kick Conditioner Haarspüllung Normales Trockenes Haar Vegan Glycerol Hydratisiertes Haargefühl Verbesserte Handhabbarkeit Elastizität Entwirrend 200 ml

BC Bonacure€9.41207 rev

4y ago

Schwarzkopf Professional Bonacure Repair Rescue Spray Conditioner Leave In Für Strapaziertes Haar Vegan Care Boost Complex Weniger Haarbruch Verbesserte Kämmbarkeit Entwirrend 200 ml

Schwarzkopf Professional€11.99284 rev

4y ago

What buyers say about schwarzkopf

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Bestes Produkt”

Farbe15%

“Color Frese mask”

Geruch10%

“Gut riechende Haarmaske”

Eignung für gefärbtes Haar6%

“Farbshampo”

Helligkeit/Glanz/Glühen5%

“Das beste Glossing was ich je hatte”

Preis-Leistungs-Verhältnis5%

“Top und super Preis”

beworben Vs Tatsächliches Produkt5%

“Alles ist wie auf dem Foto”

Haarstyling4%

“Hair Repaier”

Weiches Gefühl4%

“Mein Haar bekam einen kühlen, glossy Touch, der sehr natürlich aussieht”

Eignung Glattes Haar3%

“Perfekte Stärkung der Haare”

What buyers complain about

Qualität insgesamt12%

“Nicht so gut wie Vorgänger”

Farbe11%

“Ansatz grau”

Feucht/Trocken8%

“Nach dem Waschen mit diesem Shampoo waren meine Haare extrem trocken”

Funktionalität insgesamt7%

“Nützt gar nichts”

Geruch6%

“riecht sehr unangenehm”

Haarverwandt6%

“Gefällt mir gar nicht, ein Deep cleaning Shampoo sollte Rückstände aus den Haaren entfernen stattdessen hab ich von dem Shampoo Rückstände in den Haaren”

beworben Vs Tatsächliches Produkt6%

“Hält nicht was es verspricht”

Eignung für gefärbtes Haar5%

“Sehe kein Unterschied was die Farbe angeht”

Komfort insgesamt4%

“riecht sehr unangenehm”

schädigen/verbrennen Haare3%

“Aber die Struktur meiner Haare war sichtlich ruiniert”

Top return reasons

Farbe21%

Gesamtgröße14%

beworben Vs Tatsächliches Produkt12%

Funktionalität insgesamt9%

Produktzustand9%

schädigen/verbrennen Haare7%

Stärke7%

Eignung für kurzes Haar5%

Qualität insgesamt5%

Geruch5%

Common questions

Is schwarzkopf profitable to sell on Amazon Germany?: The niche generates €67K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (41/100).
How competitive is the schwarzkopf niche?: 5 brands and 119 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in schwarzkopf?: Top complaints mined from reviews: Qualität insgesamt, Farbe, Feucht/Trocken. The return rate is 0.1%.
When does demand for schwarzkopf peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the schwarzkopf niche?: Listings span €4.98–€26.95; the average listing price is €12.80 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.

schwarzkopf

schwarzkopf market data

Competition & brand share

Demand & seasonality

Top schwarzkopf search terms

Top schwarzkopf products on Amazon

Top sellers

Newest

Trending

What buyers say about schwarzkopf

What buyers love

What buyers complain about

Top return reasons

Common questions

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