Schwarzkopf

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

2.8%

Market size, estimated

€67Ka year

Peak month

January2.9× the quietest month

Top search term

schwarzkopf41K searches a year

Listings sell for €12.80 on average, from €4.98 to €26.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €12.80 that is €1K to €3K a year per listing.

Average price

€12.80under the $15 to $100 sweet spot

Price range

€4.98–€26.95

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

0.1%of orders · Amazon Germany median 1.1%

48% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Haar Colorationen. It carries 1,010 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#132in Haar Colorationen

Average rating

4.50 starsAmazon Germany average 4.37 stars

Average reviews

1,010per listing

Listings tracked

33

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

80 months