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schwarzer lippenstift

Skip it

Soft demand (-58.3% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 86Competition 23Returns 95Price range 0Avg price 18Brand share 35Review moat 38Quality gap 86

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,692.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad€6.39

avg listing price — sweet spot $15–$100

Market size

Bad€66K

€66K/yr · 105K searches

Growth

Bad-58.3%

90-day search growth — must beat 0% to launch

Price range

Bad€3.95–€11.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, schwarzer lippenstift is a €66K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schwarzer lippenstift market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€51K–€64K
units × avg price
Conversion rate
9.8%
Avg BSR
#260
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
8.0%
Avg brand age
52 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • 3ina24%
  • LOPHE21%
  • e.l.f.18%
  • Oulac12%
  • NYX PROFESSIONAL MAKEUP9%
  • DE'LANCI4%
  • Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 7.5×

Top schwarzer lippenstift search terms

  • schwarzer lippenstift39K/yr
  • lippenstift schwarz32K/yr
  • black lipstick15K/yr
  • schwarzer lippenstift wasserfest10K/yr
  • lipliner schwarz4K/yr
  • schwarzer lippenstift kussecht4K/yr
All search terms

Top schwarzer lippenstift products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€13K30%€20K40%€26K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about schwarzer lippenstift

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe40%

“Farbe Schwarz: super Deckkraft”

Abdeckung11%

“Farbe Schwarz: super Deckkraft”

Preis-Leistungs-Verhältnis7%

“ist das Geld echt wert”

beworben Vs Tatsächliches Produkt7%

“Wunderwulli❣️ So wie auf dem Bild,”

Haltbarkeit7%

“Sehr gut und hält super”

Qualität insgesamt5%

“Er ist super hochwertig”

Einfache Anwendung5%

“Gut aufzutragen”

Wischfestigkeit4%

“verschmiert nicht so leicht”

Feucht/Trocken2%

“Trocknet die Lippen nicht aus”

Weiches Gefühl2%

“Er ist weich und lässt sich gut auftragen, fühlt sich fantastisch an”

What buyers complain about

Farbe20%

“Färbt ab”

Qualität insgesamt11%

“Ich verstehe die guten Bewertungen ehrlich gesagt nicht”

Wischfestigkeit11%

“Verschmiert total, hält nicht”

beworben Vs Tatsächliches Produkt11%

“Hält nicht was es verspricht”

Feucht/Trocken9%

“Tragegefühl trocken,”

Farbverblassen/Verfärbung5%

“Schade, verfärbt, hält nicht lange”

Wasserbeständigkeit5%

“Wasserfest nein auf keinen Fall”

Abdeckung5%

“der Lippenstift deckt nicht richtig.”

Ölig/fettig3%

“ist sehr ölig”

Haltbarkeit3%

“hält nicht lange”

Top return reasons

Farbe31%
Qualität insgesamt13%
Funktionalität insgesamt11%
Abdeckung8%
Geruch6%
Haftung/Klebrigkeit6%
Wasserbeständigkeit5%
Feucht/Trocken5%
Gesamtgröße4%
Haltbarkeit3%

Common questions

Is schwarzer lippenstift profitable to sell on Amazon Germany?
The niche generates €66K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -58.3%. Flapen's verdict: Skip it (39/100).
How competitive is the schwarzer lippenstift niche?
13 brands and 24 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in schwarzer lippenstift?
Top complaints mined from reviews: Farbe, Qualität insgesamt, Wischfestigkeit. The return rate is 0.9%.
When does demand for schwarzer lippenstift peak?
Demand peaks in Feb–Oct–Nov; the busiest month runs 7.5× the quietest.
What does it cost to enter the schwarzer lippenstift niche?
Listings span €3.95–€11.92; the average listing price is €6.39 (sweet spot $15–$100). The average incumbent carries 2,692 reviews — the moat a new listing must climb.