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Schwarzer Lippenstift

soft demand (-58.3% this quarter) — Schwarzer Lippenstift doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47

Market size 16Growth 0Conversion 86Competition 23Returns 95Price range 0Avg price 18Brand share 35Review moat 38Quality gap 86
This niche Category average · 1,260 niches

Is Schwarzer Lippenstift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwarzer Lippenstift is a €66K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.

Schwarzer Lippenstift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.3% over the last 90 days and 9.8% of searches end in a purchase.

€66K

revenue / yr

Units sold / yr10K
Search volume / yr-58.3%105K
Conversion rate9.8%
Avg price€6.39

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 24
Top-5 product click share72%
Open market16%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)5· 0 succeeded
Avg rating4.1★
Avg reviews2,692

Top Schwarzer Lippenstift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€13K€20K€26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • 3ina24%
  • LOPHE21%
  • e.l.f.18%
  • Oulac12%
  • NYX PROFESSIONAL MAKEUP9%
  • DE'LANCI4%
  • Open — no brand owns it (7 brands, 12%)

Schwarzer Lippenstift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR9.8%Products17Brands13Top 5 Brands84%OOS Rate8.0%Rating4.1★Reviews2,692Avg BSR#260
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 7.5×

Top Schwarzer Lippenstift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schwarzer lippenstift39K/yr
  • lippenstift schwarz32K/yr
  • black lipstick15K/yr
  • schwarzer lippenstift wasserfest10K/yr
  • lipliner schwarz4K/yr
  • schwarzer lippenstift kussecht4K/yr

What reviews say buyers love and hate about Schwarzer Lippenstift

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Farbe40%

Farbe Schwarz: super Deckkraft

Abdeckung11%

Farbe Schwarz: super Deckkraft

Preis-Leistungs-Verhältnis7%

ist das Geld echt wert

beworben Vs Tatsächliches Produkt7%

Wunderwulli❣️ So wie auf dem Bild,

Haltbarkeit7%

Sehr gut und hält super

What buyers complain about

82% of reviews
Farbe20%

Färbt ab

Qualität insgesamt11%

Ich verstehe die guten Bewertungen ehrlich gesagt nicht

Wischfestigkeit11%

Verschmiert total, hält nicht

beworben Vs Tatsächliches Produkt11%

Hält nicht was es verspricht

Feucht/Trocken9%

Tragegefühl trocken,

Schwarzer Lippenstift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
31%
2Qualität insgesamt
13%
3Funktionalität insgesamt
11%
4Abdeckung
8%
5Geruch
6%

Common Schwarzer Lippenstift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwarzer Lippenstift 39/100 on Amazon Germany — Skip it. The niche generates €66K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -58.3% over the last 90 days.
Search demand for Schwarzer Lippenstift on Amazon Germany peaks in Feb–Oct–Nov, where the busiest month runs 7.5× the quietest.