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Schwarze Perücke

Fail

Demand is soft, at -61.6% this quarter, so Schwarze Perücke is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€30K/yr80K searches / yr
90-day growth
-61.6%search demand this quarter
Competition
31%top-5 click share · 33 brands · 40 sellers

Flapen Score

Schwarze Perücke against its category

The dotted line is the Kosmetik average. Past it, Schwarze Perücke is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwarze Perücke market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwarze Perücke 80K times last year and spent an estimated €30K. The top 5 brands take 64% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-61.6%
Conversion, latest week
2.8%
Market size, estimated
€30Ka year
Top search term
schwarze perücke49K searches a year

02 · Price

A sale here is worth €13.46.

Listings sell for €13.46 on average, from €5.92 to €27.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €13.46 that is €0 to €1K a year per listing.

Average price
€13.46under the $15 to $100 sweet spot
Price range
€5.92–€27.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
8.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #363 within Haarverlängerungen & Perücken. It carries 1,629 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#363in Haarverlängerungen & Perücken
Average rating
3.91 starsAmazon Germany average 4.37 stars
Average reviews
1,629per listing
Listings tracked
59

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Schwarze Perücke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

40

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

31%

Top 20: 72%

Open market

33%

  • Brand 137%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Schwarze Perücke search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Schwarze Perücke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwarze perücke49K/yr
  • black wig23K/yr
  • perrücke frauen schwarz9K/yr

Reviews and returns

What reviews say buyers love and hate about Schwarze Perücke

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Perücke/Kunsthaarqualität”
17%of negative reviews mention “Gesamtgröße”
8.2%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schwarze Perücke questions

Answered from the same tracked data.